Creating Your Own PR Machine
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The document discusses strategies for effective public relations (PR). It notes that PR requires focus on clear messaging, building relationships with target audiences, and persistence across multiple channels. Effective PR combines traditional outlets like newspapers, television and radio with digital strategies on websites, blogs, social media and search engine optimization. The key is having engaging and relevant content to share through controlled platforms and third-party sources in order to cultivate an audience and build a brand.
Creating Your Own PR Machine
- 4. AND THEN THERES A STRANGE TURN OF EVENTS
- 5. COMMON MYTHS ABOUT PR
- 6. PR REQUIRES LOTS OF Time Money News Angles Staff
- 7. ANDPR IS REALLY JUST A BUNCH OF
- 8. THE PARTY LINE Publicrelations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public Relations Society of America
- 9. delivering the right message so that the right people receive it at the right time via the right media
- 10. Believable editorial content Earned media Third party source
- 11. TRADITIONAL PR OUTLETS N E W S PA P E R S TELEVISION
- 12. TRADITIONAL PR OUTLETS RADIO TRADE JOURNALS
- 13. ITS NOT ALWAYS AN EITHER/OR ADVERTISEMENT P U B L I C R E L AT I O N S
- 14. Traditional PR Marketing + Advertising Non-Traditional PR
- 15. Creating your own PR Machine takes focus, relationships, and persistence.
- 16. 1. What are you trying to say? 2. Who are you trying to say it to? 3. Why should they care?
- 17. 1. With the media 2. With your customers 3. With the public
- 18. 1. Timing of media cycles 2. Riding the long tail of online sales cycles 3. Opportunity- ready
- 20. 1. Recognize that you have something of interest to share.
- 21. YOUR NEWS HERE: New certification Workshop offering New menu Youve moved You won an award Speaking engagements
- 22. 2. Understand that what youre sharing is not for everyone.
- 23. 3. Who can help you communicate it to your audience?
- 24. EVALUATE YOUR TRADITIONAL PR SOURCES Print media Broadcast media Radio Industry/Trade s Speaking engagements
- 25. 1. Mind your manners. 2. Know your audience. 3. Learn to write a press release. 4. Learn to write a pitch email.
- 26. A COMBO IS BEST Email Social media Blogs Websites Online news outlets Organic SEO
- 28. CULTIVATE AN AUDIENCE THAT CARES SO THAT WHEN YOU TALKTHEY LISTEN.
- 29. USE PLATFORMS THAT YOU CONTROL
- 30. Website
- 31. AND THOSE THAT YOU DONT
- 32. COMBINE THEM FOR BIGGER IMPACT
- 33. HAVE FUN WITH IT
- 35. YOUR WALK AWAY POINTS Every business has something of interest to share. If you dont share it, who will? Get to know your local media dont be afraid to venture into larger playgrounds. Get VERY familiar with online media platforms FB is more than a place to discuss Downton Abbey. Use those platforms to build your brand via PR. Touch one, touch them all.