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Creative Jordan Program (English)

PROGRAMME
Creative Jordan - Platform for Visionary Ideas is part of the EUNIC MENA
Creative Industries Project which is carried out by the EUNIC Cluster Jordan
(British Council, Institut Fran?ais, Goethe Institut, Instituto Cervantes, Societ��
Dante Alighieri) and supported by the EU Delegation to Jordan.
The ��Platform for Visionary Ideas' is a meeting point for creative people and
organizations, showing the richness and potential of Jordan��s creative industries,
envisioning ways of encouraging innovation and stimulating entrepreneurship.
The Platform looks to the future in its multi-faceted 4-day programme of
Exhibitions, Performances, Film Screenings, the Projects Platform, Panel
Discussions and Workshops. In a unique gesture, the Creative Trail also takes
place across Amman with more than 20 art organizations opening their spaces
to the public.
Join us to celebrate creativity, to interact with creative projects and to meet lots
of creative people!

1

PERFORMANCES
The Platform opens and closes with two local performances tailored to the
space of the Hangar.

2

PERFORMANCES
OPENING
'It was a long winter'
by Zakharef in Motion
Wednesday 14th November 2012 at 7 PM
The Hangar, Ras Al-Ain
A diary of the last 60 years of collective thoughts on life, people, politics and
society re?ects itself on the bodies of the dancers of 'It was a long winter'. They
personify the latest revolution's silent promises, ironically becoming their own
dictators, like history repeating itself. Exploring rebelliously the cynicism of today's
spring? coming after a long winter, the dancers embody oppression and hope
simultaneously.
The piece is reproduced and re-experimented to an electrifying site speci?c
installation that leads into a dance performance in the old electricity factory of
Amman.
The performance will be followed by the of?cial opening and a reception.

CLOSING
Sound and VJ Performance
by Ahmad Sabbagh and Tarek Abu Rahmeh
Saturday 17th November 2012 at 8 PM
The Hangar, Ras Al-Ain
Jordanian duo Sabbagh and Abu Rahmeh present a multi-media spectacle of
electronic music accompanied by live image manipulation at the Hangar.

3

EXHIBITIONS
'Creative Jordan �C Platform for visionary ideas' commissioned several exciting
projects from Jordan to exhibit their work creatively to audiences at the space
of the Hangar and throughout the event.

The Exhibitions will be open :
14 November from 8 PM �C 9 PM
15 �C 17 November from 12 PM �C 9 PM

4

EXHIBITIONS
Azkadunya and Safar / Istikshaf
Azkadunya is an alternative distribution network for non-pro?t cultural and
educational products produced in the Arab world or in Arabic. Azkadunya is
primarily an internet-based sales and distribution network, but we also take part in
book fairs and other cultural events that provide an opportunity for marketing
these products.
Safar is the Arab Youth Mobility Fund and provides youth with the space and
opportunities to pursue their own learning paths, aiming on the long run to
contribute to building a culture of learning, commitment to one's community, and
entrepreneurship. Istikshaf, the advocacy arm of Safar focuses on exploring
mobility around the Mediterranean.

Mlabass
Mlabass is a T-shirt store gone wild, bringing a variety of unique and often quirky
fashion and urban culture to the Arab world, by the Arab world. At the Creative Jordan
Platform they will be showing their merchandise and will create T-shirts on demand.

Philadelphia Skateboards
Philadelphia skateboards is a board company that seeks to be respected for its values
of injecting Arabia's positive energy into the international skateboarding scene,
empowering a sense of freedom, deepening brotherly love, and prizing the lessons
learnt from skateboarding. They will be displaying their skateboards and a skating
ramp will also be available for skaters to use on the grounds in front of the Hangar.

Project Pen
The idea behind Project Pen is simple: to create new kinds of stories for a new kind
of readership, based around the work of a new generation of writers. At the Hagar
they will turn a small room into a writing hideout for the public to contribute their
stories. They will also collaborate with 'Party in a Box' to create pictorial versions of
their stories.

5

EXHIBITIONS
Kharabeesh
Kharabeesh is a young media network, cynical, critical and spontaneous in nature.
It produces, publishes and supports innovations of Arab youth online. They will
showcase some of their best video, animation and print work. They will also be
around to brainstorm with audiences on ideas for ?lms; 2 of the best ideas will be
produced by the Kharabeesh team.

ReDesign Arabia
Design will save the (Arab) world: Exploring the role of design, design thinking and
designers in a post revolutionary Arab world. While the recent upheavals in the
Arab world have started to change the political reality of the region, the Arab
reality today is marked by a legacy of decades of unsustainable development,
neglect and cultural and aesthetic decline. ReDesign Arabia is an initiative to
activate Arab designers across disciplines to play an active role in re-imagining and
redesigning the Arab reality. Can Arab urban designers, architects, product
designers, technologists and visual designers become a force for positive, tangible
change in their countries? The prints will be exhibited on the walls of the Hangar.

6

FILM CORNER
Running continuously at the Hangar, the ?lm program curated by Dalia Kury
presents innovative ?lms throughout three days.

The Film Corner will be open :
15 �C 17 November from 12 PM �C 9 PM

7

FILM CORNER
Day 1
Visually innovative selection
This selection of shorts focuses on visually innovative ?lms, a burst of imaginative
colourful minds will be showcased here to highlight the endless creative sea
offered to those who master the art of image and sound.
A ?lm from underneath (03:11)
The Alchemy of Light by a dandypunk (02:39)
VIDEOGIOCO (1:02)
Nuit Blanche (4:04)
Dark side of the lens (6:05)
The seed (2:09)
Bottle (5:05)
The end (6:18)
Triangle (1:00)
Made by humans (1:36)
Solopsist (10:10)
Bang (1:12)
Don't Forget Me Now (3:00)

8

FILM CORNER
Day 2
Innovative people
This diverse selection of ?lms and videos, some highlighting innovative people
from Amman, some from all over the world, focuses on solution oriented people
and their power to do so much with so little.
Innovation.Fabrication.Design �C Three stories of Jordanian innovators
by Omar Al Nimer & Dalia Al Kury (28:00)
Freedom machine, from Jordan (6:00)
PopTech 2009 Social Innovation Fellow Josh Nesbit (5:00)
I listen to color (9:36)
Green School (13:35 )
Tipping Freeing Energy from the grid Justin Hall (12:45)

Day 3
The best of Public Art
This selection of videos focuses on public art. Public art includes any form of art
that is staged in public spaces, often with implications of community involvement
and collaboration.
Dreaming building (8:40)
Women are Heroes �C JR (4:50)
Tape Art. (1:50)
El seed (7:22)
COMBO (8:11)
Piano Stairs (1:47)
The world's deepest bin (1:26)
Flashmob in Antwerp train station (4:14)

9

PROJECTS
PLATFORM
'The projects platform is set up to showcase interesting initiatives that are new or
in development in Jordan, as well as present informational sessions to creative
entrepreneurs and students.

The Projects Platform will take place on:
15 and 16 November from 12 PM �C 7 PM.

10

PROJECTS PLATFORM
Al Urdonia Lil Ebda
Al Urdonia Lil Ebda (AULE) is fundamental player of the Jordanian innovation-based
incubation industry. In September 2006, it started as an initiative by government,
semi-government organizations and Jordanian Universities to support
entrepreneurship, innovation and technology transfer in Jordan. The idea behind
AULE was to create a place where proactive detection of innovative projects occurs,
where entrepreneurs and graduates can achieve proof of concept of their
innovative ideas and develop the business case around it. To achieve this; AULE��s
?rst business innovation centre opened in Irbid (late 2006) focusing on industrial
projects and renewable energy, the second business innovation centre opened in
Irbid focusing on ICT and telecommunications (2008) and the third business
innovation centre (2009) opened in Al-Karak which is a mixed incubator. 2012 will
mark the launching of two business incubators in Jarash and Madaba co-funded by
JEDCO and a Spanish partner, focusing on creative industry. Come and ?nd out
more about AULE and how you can bene?t from their services at the Creative
Jordan Platform.

Creative freelancing tips
by TasmeemME
Whether you��re an individual or a company, you can share your work online, make
money while working from home, ?nd the right professional talent for your project,
and connect with other designers. Hear from a freelancer, a client and a lawyer
about creative freelancing. Get to know about the basics of freelancing, what to
expect from clients, what clients look for in a freelancer, and basic rules and
regulations to keep in mind if you're freelancing in Jordan.

11

PROJECTS PLATFORM
TED Fellowship Program -
How to apply to become a TED Fellow
by Yara Shaban
The talk is going to be a brief introduction about the the TED fellowship program,
what it is, how it started, and what are the bene?ts of joining the TED Fellowship
program. The talk will also shed light on the application process, what is TED
looking for in the fellows, and who are the Fellows and what are they doing. The
aim for the talk is to present the opportunities that this fellowship offers to the
Creative Jordanian youth, and to answer any questions that they might have on the
application process and the fellowship itself.

Trip to Innovation (TTI)
by Belal Raslan
��Trip to Innovation�� (TTI) is an NGO that aims to create a platform that supports
building "Innovation Culture" and "Social Entrepreneurship" among Jordanian
Youth. On the stage of the Creative Jordan Platform the TTI team will be talking
about the concepts of innovation of creativity. They will also set the differences
among those two concepts as well detailing the need for them nowadays, putting
Jordan under the spotlight to show why we need creative industries in the local
community. The TTI talk will be accompanied by a showcasing of several local
success stories for creative young talents.

Zakharef Lab
by the Zakharef in Motion team
Zakharef Lab is a collaborative laboratory of movement across different disciplines
of dance, promoting experimentation of movement with emphasis on the creative
process of dance making along interventions of other art disciplines. Zakharef LAB
aims at offering spaces, courses, innovative work residencies, creative research
starting from documentation to the local dance heritage onwards, on-site and
off-site performances, collaborations with other sectors, new commissions and
exchanges locally and internationally. Zakharef LAB will demonstrate their
potential in a live demonstration at Creative Jordan �C Platform for visionary ideas.

12

PROJECTS PLATFORM
The Subjective Atlas of Jordan
by Alhoush
Alhoush.com (House of Arab Art and Design) will launch one of its most important
projects: the Subjective Atlas of Jordan. Unlike ��traditional�� atlases, which are often
developed by geography buffs, a ��subjective�� atlas attempts to shed the spotlight
on alternative picture of a given country. Developed by artists, designers,
photographers, cultural critics, and creative souls in general, the Subjective Atlas of
Jordan will provide a humanist view that is more nuanced and complex than
over-simpli?ed perceptions developed by the cacophony of mainstream media. In
essence, it will present Jordan through the eyes of its creative souls. An interactive
presentation, this session will give participants a unique opportunity to contribute
to the Atlas and to apply to be one of the primary contributors to publication.

Call for artists for upcoming public interventions
by Matthaei/Vincenz
A call for artist to join an exchange program/festival for German and Jordanian
artists around the question of public space and urban landscapes in 2014.
Matthaei/Vincenz are using performative formats of all kinds, and would like to
work with architects, visual artists, ?lmmakers etc. The session will combine
practical elements with documentaries of works the group has done in Europe.

Mosaics workshop
by Hiam Tawalbeh
Hiam has initiated the Decapolis group for crafts in Madaba and will be creating a
mosaic sculpture live for the audience of the Creative Jordan Platform.

Junk Art Metal
by Mahmoud Talafhah
Mahmoud's Junk Art Metal project is concerned with the recycling of industrial
waste into creative art objects. The project aims to create awareness on
environmental issues and to employ youth in artistic recycling.

13

PROJECTS PLATFORM
Red Sea Institute for Cinematic Arts
In this session the Red Sea Institute of Cinematic arts will demonstrate their work of
the past 5 years by screening some clips and allowing the participants to enjoy a short
?lming exercise. They will also discuss the future establishment of the new RSICA
training center in Amman and the ways it will interact with the local community.

What is a story?
by Project Pen
A visual Arabic / English presentation exploring storytelling in a digital world.
Project Pen is a digital initiative to create new stories for a new kind of readership
from a new generation of storytellers. The Presentation will focus on multimedia
and collaboration forms of storytelling.

Daftar
by Omar Zo'bi
"Daftar, the online publication for Arab arts & designs, will be re-examining the
common de?nition of "Arabism" with the attendees and journey through the
submission of the 4 released issues.

Art Radio
by Tarek Younis
The Radio station is an active approach to help improve upon the local
community��s access to Arts and Culture by bringing it closer to where they reside.
It is coupled with an informative website where people can access material on
visual arts: Film, Fine Art, Theatre, etc. The Radio concept is built around a
consultative committee of the different arts disciplines who will guide the radio to
present and produce programmes that reach out in simpler ��jargon free�� Arabic.
Airtime will be dedicated to presenting and showcasing local productions in their
discipline as well as showcasing international and world art, translated and adapted
to increase its approachability by the larger community. Join Tarek at the Creative
Jordan Platform to hear about this exciting new initiative.

14

PROJECTS PLATFORM
Arduino Technology for creative applications
by Hazim Betar
Hazim Bitar is the initiator of the PIN13 Protospace, a gathering of electronic
makers, tinkerers, and artists in Amman. PIN13 provides electronic skills education
for technical and non-technical audiences who are interested in building electronic
prototypes for artistic, academic, or simply for fun, with an eye on contributing to
the growing body of open source and open hardware innovations. Concurrently,
PIN13 strives to educate decision makers and the media on this new electronic art
medium. Hazim will present PIN13 as well re?ect on interactive art applications of
Arduino as discussed with the participants of the Arduino workshop. Other Arduino
innovators from around Jordan will be present to showcase their products.

Jeerah or 'Learning Cities'
by the Arab Education Forum (AEF)
Jeerah in Arabic means ��neighborhood��, and in Levantine colloquial it is used as a
strong invitation to experience traditional hospitality. It is the name given by the
core team of cultural activists who founded this collaborative initiative between
the Arab Education Forum and The Amman Municipality, aiming at transforming
the city of Amman into a learning and convivial city. The AEF team will shortly
present Jeerah and then engage the audience in exercises about learning and
un-learning that break patterns we have developed through schooling.

15

PANEL
DISCUSSIONS
The Platform aims to create an open space for discussions that tackle critical
topics in the Creative Industries.

The Panel Discussions will take place on :
15 and 16 November at 7 PM
17 November at 6 PM

16

PANEL DISCUSSIONS
Presentation of a 'Mapping of the Creative Industries
in Jordan'
by Yusuf Mansur/EnConsult
The Mapping will provide information about the conditions, strategies and
obstacles of creative industries sectors.
The presentation will be followed by ?ve parallel sessions to discuss the demand
and factor conditions of the Creative Industries in Jordan, Government regulations
and activities, Clusters in the sector, and strategy, market structure and rivalry.

Engaging Urbanism
curated and moderated by Rami F. Daher
Engaging Urbanism is a platform for re?ective thinking on the current condition and
future of our City Amman. It provokes the individual to take on a more engaging
role in the daily matters and challenges of his or her own city. The Panel would
include several short interventions addressing ideological & critical, spatial,
environmental, socio-economic, and artistic endeavours and initiatives undertaken
by the creative urban class from different age groups in the City Amman. The Panel
would terminate with an open-ended discussion about future challenges facing our
city, Amman.

'So what exactly is it that you do?'
The challenges of employment in the Creative Industries
curated and moderated by 7iber
There might be numerous social obstacles against pursuing a career in the creative
industries, but to what extent are those fueled by legal challenges and the absence
of supportive regulations? What role can organized groups and unions play to
address the lack of institutional recognition of freelancers in the creative industry?
What about regulatory barriers against starting small production businesses, such
as taxes and customs on equipment and musical instruments?

17

WORKSHOPS
The Platform offers a diverse set of workshops for artists and creative
entrepreneurs alike. Several artistic workshops are held through partner
organisations and take place at various locations while others are more focused
on skills development and take place at the Hangar during the Platform.

18

WORKSHOPS
Outer Space in Al Qala��a
Conducted by Stik
Tuesday 6th �C Saturday 17th November 2012
organized by the British Council
Outer Space in Al Qala��a is a British Council graf?ti art project which is
implemented in the community of Jabal Al Qala��a from 6-17 November 2012. This
project is in partnership with An Urban Re?ection Residency Project and Creative
Jordan: Platform for Visionary Ideas Festival.
The project aims at providing the opportunity for a group of young Jordanian
graf?ti artists to explore and express, through graf?ti art in public spaces different
themes related to self-expression, identity, freedom, connection with society and
vision for the future.
The project will be facilitated by a UK graf?ti artist, Stik, who is well-experienced in
community collaborative projects. Stik will facilitate the collaboration between the
participating artists and support them in the research, design and implementation
of their graf?ti art work through a series of workshops. The graf?ti artwork will be
showcased as part of Chapter One exhibition held by An Urban Re?ection in the
period 10-17 November 2012 and as part of the creative trail of Creative Jordan:
Platform for Visionary Ideas Festival.

19

WORKSHOPS
"Amman 2050" Comic Workshop
Conducted by Rheinard Kleist
Tuesday 13th �C Friday 16th November 2012
The Studio
organized by Goethe-Institut Jordanien
Language: English
In the frame of the "Creative Jordan, a platform for visionary ideas" the
Goethe-Institut Jordanien is looking for creative comic, cartoon, and manga artists
from Jordan to participate in a 4-day comic workshop that seeks to visualize the
city of Amman in the year 2050. The workshop will be given by German artist
Reinhard Kleist. Artistic works by the participants will be displayed to the public on
the 17th of November.
Kleist was born in 1970 near Cologne. He studied at the school for Graphic and Design
in M��nster, where he graduated with the silk screen album "Abenteuer eines
Weichenstellers" by the author H.C.Artmann. In 1998 he travelled to New York for four
months, where I worked on the book "Amerika". In 2006 the book "Cash - I see a
darkness" came out and has since then been translated into french, english, spanish,
dutch, greek, italian and portugues and soon chinese. In 2008 he spent one month in
Cuba and worked on sketches for a travel book which was published in the same year
and has so far been translated into greek and korean. He also published a book about
Fidel Castro, which appeared in Germany in 2010 and will be translated soon into
english, spanish, french, portugues and chinese. He now lives in Berlin and works at the
same studio as the comic artists Fil, Naomi Fearn and Mawil.

20

WORKSHOPS
��Strategic Planning��
Conducted by Rafa de Ram��n
Thursday 15th November 2012
10 AM �C 2 PM
Gallery Ras Al-Ain
Language: English
Being a creative entrepreneur brings with it many challenges as well as rewards and
there are many issues to be tackled in setting up, consolidating and growing a
business in the creative sector. This workshop aims to address one of this common
business challenges �C namely, strategic planning and business development. The
objectives are to de?ne strategic planning and its main features as well as to learn
the components of a Strategy Statement and the Strategic Management process.
Other aspects like environmental scanning, evaluations, decisions, etc. and tools
such as the BCG Matrix, SWOT Analysis, Competitor Analysis, and Porter��s Five
Forces Model will be presented. The Canvas Business Model will be practically
explained as a key resource for business development. The workshop will also take
a short look into Project management and collaborative tools.
The workshop will be followed by one-to-one meetings between each participant
and the trainer.
Rafa de Ram��n holds a Degree in Business Administration and a Master in Cultural
Management from SDA Bocconi School of Management in Milan. He has studied
and worked more than a decade between Stockholm and Milan, specializing in how
to bring culture to the people. He has worked in Ville di Lombardy and e-Culture
Net before creating utopic_US, a very innovative approach to co-working spaces
for creative industries. His specialities are mentoring, advising, and teaching in
cultural communication, space management, talent management, branding and
strategic planning.

21

WORKSHOPS
��Human Resources Management��
Conducted by Sharaf Obeidat
2 PM �C 6 PM
Gallery Ras Al-Ain
Language: Arabic
The training session will cover the following topics: The de?nition of Human
Resources Management; The Difference between HRM and Personnel Management;
HRM Process and sub-process (Selection, Recruitment, Legislation, Discipline,
Development, Training, Productivity and Motivation); Job Description, Tasks
De?nition, and Job responsibilities; Best Practices in conducting personnel interviews.
and the trainer.
Sharaf Obeidat is the head of international cooperation Department at Al Urdonia Lil
Ebda . Previously he worked as a business development of?cer and technology
transfer of?ces. He has also acted as liaison of?cer for European and Asian
organizations specialized in innovation, entrepreneurship and business incubation.
Sharaf believes that the success of any business is driven by its human capital. Sharaf
has experience in patent drafting and Intellectual Property related issues, HR
Operations and management, Recruitment, Coaching and Mentoring, Management
Development, Project Management and is dedicated to support entrepreneurs in
starting up their own businesses.

22

WORKSHOPS
��Digital Marketing��
Conducted by Virgine Berger
2 PM �C 6 PM
Gallery Ras Al-Ain
Language: English
Which means could be deployed for an innovative creative industries strategy in a
complex digital environment? How can we further develop relationships between
these industries, people and the audience? How to ?monetize? via any form of
media and make the creative industries' activities pro?table in a world that is
changing its economic models?
This workshop sets out to provide information about the use of digital marketing
to optimize the strategy, marketing, promotion, distribution and monetisation of
works. It addresses especially the following ?elds of the creative industries: music,
literature, performing arts, video, movies, video game, emerging techs and media.
During the workshop, Virginie Berger will draw upon real case studies, go into
detail and explain principles such as direct-to-fans, the fan base, the production of
content adapted to each media form and to various platforms, monetization in all
its forms (from digital distribution to streaming), not forgetting YouTube �� She
addresses every solution to exist within a competitive and digital environment.
and the trainer.
Virginie Berger (@virberg) has more than 15 years of experience in the media, the music
industry and technology. Former marketing Director of Myspace, she also worked for
the NRJ group and Microsoft, and is the CEO of the DBTH agency (dbth.fr/en), a
strategy and development ?rm providing help for artists, cultural industries and
emerging technologies. It offers an alternative to the current economic model of the
music industry by developing speci?c services dedicated to artistic entrepreneurs and
their entourage. It also provides solutions in terms of distribution, marketing,
traditional and web promotion while enabling artists to preserve their rights. Virginie
also created ��Don��t believe the Hype�� (virginieberger.com), a free and non-pro?t
website dedicated to music marketing for artists and their professional entourage.

23

WORKSHOPS
��Interactive art installations using Arduino Technology��
Conducted by Hazem Betar
Friday 16th November 2012
10 AM �C 5 PM
Gallery Ras Al-Ain
Language: Arabic/English
In this workshop, Hazim Bitar will introduce the latest developments in simple to
use electronic art tools and concepts. During the workshop he will build electronic
prototypes to demo basic blocks of interactive art using electronic sensors and
output components. This workshop does not require any prior electronics
experience, yet PC skills and basic coding skills are a plus. The workshop is open to
multi-media artists and/or anyone wishing to combine art, science and technology.
The workshop will cover: The Maker movement: history, present, and future |
Electronic Artists: various demos of interactive art installations | The Arduino: The
brain behind many interactive art installations and its ecology | Sensors: How to
read the environment by sensing heat, light, sound, motion, distance, etc. |
Outputs: How to make things happen: activate motors, make sounds, lights, and
switch various devices | How to use environmental sensors to control your outputs
| Software: Applications that give intelligence to the Arduino | Resources: Learn
about awesome websites which publish every imaginable technique along with
instructions and license to use freely | Shopping: Where to go to buy project parts
at a very low price | Networks: Local and international groups.
Hazim Bitar is the initiator of the PIN13 Protospace, a gathering of electronic makers,
tinkerers, and artists in Amman. PIN13 provides electronic skills education for
technical and non-technical audiences who are interested in building electronic
prototypes for artistic, academic, or simply for fun, with an eye on contributing to the
growing body of open source and open hardware innovations. Concurrently, PIN13
strives to educate decision makers and the media on this new electronic art medium.
Hazim's prototypes range from face detection and line following robots, Kinect driven
puppets, electronic snowman, snore alarm, GPS logging and mapping, wireless
communication prototypes and more.

www.pin13lab.com
To ?nd out more about Arduino visit arduino.cc

24

WORKSHOPS
��Interactive Theatre��
Conducted by the Interactive Theatre Troupe of the National
Center for Culture & Arts/King Hussein Foundation.
Saturday 17th November 2012
4 PM �C 6 PM
Gallery Ras Al-Ain
Language: Arabic
In this workshop, Interactive Theatre Troupe will use a unique theater methodology
which engages the audience directly in the action through their active interaction
with the actors. 4 members of the Troupe will play a scene and engage with the
participants to demonstrate how interactive theatre works.
This workshop does not require any prior theatre experience, yet interest in the
methodology and some acting skills are a plus. The workshop is open to adults only.
The National Center for Culture & Arts/ King Hussein Foundation (PAC) serves as the
national resource & regional model for incorporating the performing arts in all levels
of education and social development. The aim is to promote and develop cross
cultural understanding and peace building; to provide a working environment
conducive to creativity, leadership & innovation; and to make culture and art accessi-
ble to all. PAC houses a permanent professional touring Interactive Theater Troupe
which was established in 1989 & is the ?rst of its kind in Jordan. The troupe is pioneer
in producing plays that deal with contemporary social issues related to socio-
economic development utilizing a unique theater methodology which engages the
audience directly with the actors. The troupe performs locally, regionally & interna-
tionally and tours to remote rural areas to ensure its outreach to grass root communi-
ties.
To ?nd out more about the National Center for Culture & Arts/ King Hussein
Foundation visit http://www.pacjo.org.

25

CREATIVE TRAIL
in collaboration with Hamzet Wasel
Creative entrepreneurs and artists will open their studios and of?ces to the
general public in a celebration of creative practices in Amman!

The Creative Trail will take place on:
17 November from 10 AM to 7 PM.

26

CREATIVE TRAIL
Initiatives taking part are :
Atelier Baba
Al Balad Theatre
Aramram Studios
Dar Al Anda
Darat Al Funun
Darat Al Tasweer
Institut Francais de Jordanie (IFJ
Jacaranda Images
JoBedu
Mlabbas
Makan
Mohammed Tamimi (art studio)
Nabad Gallery
National Gallery of Fine Arts
Rainbow Theatre
Pioneer Production Company
Royal Film Commission
Ta3leeleh
The Studio
Zara Gallery
An Urban Re?ection (Chapter 1)

An interactive map will be available to guide the visitors and a creative hunt will
challenge visitors to solve riddles in participating locations.
Buses will be available starting at the Hangar and will drop off visitors at certain stops
in Jabal Amman, Jabal Weibdeh and Jabal Qalaa. Buses will run on an hourly basis.

27

DETAILED
PROGRAMME
Day-to-day view of our schedule of events.

28

LOCATION: The Hangar, Ras Al- Ain
DAY 1
Wednesday 14 November 2012
Opening
7 PM 'It was a long winter' performance by 'Zakharef in Motion'
8 PM Of?cial opening and reception

DAY 2
Thursday 15 November 2012
12 PM �C 9 PM Film Corner, curated by Dalia Kury
A selection of visually innovative short ?lms (loop)
Exhibitions: Azkadunya, Mlabbas, Philadelphia Skateboards,
Project Pen, Kharabeesh, Redesign Arabia.

Workshops on Entrepreneurship
10 AM �C 2 PM ��Strategic Planning�� by Rafa de Ram��n
2 PM �C 6 PM ��HR Management�� by Sharaf Obeidat
2 PM �C 6 PM ��Digital Marketing�� by Virginie Berger
Project Presentations + Information Sessions
1 PM Al Urdonia Lil Ebda
2 PM Creative freelancing tips from TasmeemME
3 PM TED Fellowship Program - How to apply to become a TED Fellow
4 PM Trip to Innovation (TTI)
5 PM Zakharef Lab
6 PM The Subjective Atlas of Jordan
Panel Discussion
7 PM Presentation of a 'Mapping of the Creative Industries in Jordan' by
Yusuf Mansur/EnConsult.

29

DAY 3
Friday 16 November 2012

Innovative people from Jordan and around the world (loop)
10 AM �C 5 PM Workshop ��Interactive Art Installations using Arduino
Technology�� by Hazim Bitar
12 PM �C 6 PM One-to-one Training Sessions, one hour each
Strategic Planning, HR Management and Digital Marketing

Project Presentations + Information Sessions
12 PM Call for artists for upcoming public interventions
1 PM Mosaics workshop
1:30 PM Junk Art Metal
2 PM RSICA
3 PM What is a story?
3:30 PM Daftar
4 PM Art Radio
5 PM Arduino Technology for creative applications
6 PM Jeerah or 'Learning Cities'

Panel Discussion
7 PM 'Engaging Urbanism' curated and moderated by Rami Daher.

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DAY 4
Saturday 17 November 2012

The best of public art (loop)
12 PM �C 6 PM One-to-one Training Sessions, one hour each
Strategic Planning, HR Management and Digital Marketing
4 PM �C 6 PM Workshop ��Interactive Theatre by the Interactive Theatre Troupe

Panel Discussion
6 PM 'So what exactly is it that you do?' The challenges of employment
in the Creative Industries, curated and moderated by 7iber.

Closing
8 PM �C 10 PM Live sound and VJ performance
by Ahmad Sabbagh and Tarek Abu Rahmeh

LOCATION: Jabal Amman,
Jabal Weibdeh, Jabal Qala'a
DAY 4
Saturday 17 November 2012
10 AM �C 7 PM The Creative Trail, in collaboration with Hamzet Wasel

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MORE INFORMATION
The Hangar will be open on:
14 November 7 �C 9 PM
15 �C 17 November 12 PM �C 9 PM

Address:
Ali Bin Abi Taleb Street, Ras Al Ain, opposite to the Hussein Cultural Center.

For more information on the Programme call:
077 9335 778

For more information on the Creative Trail call:
079 7724 114

www.facebook.com/CreativeIndustriesJordan

CREDITS
EUNIC Creative Industries Project Coordinator: Renata Papsch
Creative Jordan Platform Coordinator: Toleen Touq
Creative Jordan Platform Assistant: Alexia de Tillesse
Design and Branding: Mohammed Shahrour
Digital Development: Tambi Jalouqa
Volunteers: LoYAC
Social Media: EnConsult, REACH

Thanks to: All the partners including the EU Delegation and EUNIC, the team of the
Hangar/Gallery Ras Al-Ain and the Greater Amman Municipality, participants and
volunteers of the Creative Jordan Platform as well as Maher Kaddoura, Alaa
Qattam, Hana Arafat, Sophie Wagner, the British Council team, Lina Shannak,
Mohamed Nabeel, Addy Da'jeh, Dima Maurice and many others who helped with
advice, contacts and equipment.

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Creative Jordan Program (English)

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