Creative out of the box thinking
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This document discusses the importance of creative thinking and thinking outside the box. It argues that creative thinking involves combining existing knowledge with new ideas, even if they seem nonsensical. Further, creative thinking should not be seen as a luxury only some have, but as a necessity for everyone to maintain dignity. When engaging in creative thinking, one should focus on the process rather than being too focused on results.
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3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value.
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How should the company manage and organize its international activities?Sameer Mathur
Ìý
The document discusses different organizational structures that a company can use to manage its international activities. It describes four main options: an export department, an international division, a geographical organization, and a global organization. Each structure has different responsibilities and focuses on either product-based or location-based management when expanding business globally. An effective strategy is to take a "glocal" approach that balances national responsiveness with global integration.How do marketers influence country-of-origin effects?
How do marketers influence country-of-origin effects?Sameer Mathur
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Country-of-origin perceptions refer to the mental associations and beliefs consumers have about products based on where they were made. Marketers can influence these perceptions to make consumers view products from certain countries more favorably. Countries now market themselves like brands to build a positive image abroad. Marketers must consider how their country is perceived both domestically and internationally when promoting products to tap into global markets.To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...Sameer Mathur
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The document discusses different strategies companies can take when adapting products and marketing for global markets. It outlines approaches like product standardization, adaptation, and invention. It also covers adapting brand elements, communications, pricing, and distribution strategies for different countries and cultures. The key challenge is determining how much to adapt products and marketing for each foreign country versus maintaining global standardization.What are the differences between marketing in a developing and developed market?
What are the differences between marketing in a developing and developed market?Sameer Mathur
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Developing markets have a larger population than developed markets, so products must be marketed differently to serve consumers in developing countries. Marketers should connect with individual consumers in developing countries and understand their needs, as many live in poverty and have different priorities than consumers in developed nations. While a Western image can sometimes help in developing markets, companies should also learn from local developing countries on how to best compete in those regions.What factors should a company review before deciding to go abroad?
What factors should a company review before deciding to go abroad?Sameer Mathur
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A company considering expanding globally should review factors like higher potential profits from a larger customer base, the need to compete with global competitors, and risks like offering unworthy products, facing confused business cultures, and requiring efficient managers to navigate challenges abroad.How can companies evaluate and select specific foreign markets to enter?
How can companies evaluate and select specific foreign markets to enter?Sameer Mathur
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Companies can carefully select foreign markets to expand into by evaluating countries with high market attractiveness and low market risk. This allows for a carefully planned expansion with less strain on resources. For example, Microsoft sold over 150 million copies of Windows 7 across 100 countries simultaneously by targeting neighboring countries and those with psychological proximity, but avoided overextending into too many new markets at once.Creative out of the box thinking
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- 15. Thinking out of the box involves the coalition of existing knowledge and new Ideas which may not be necessarily sensible. Creative thinking should not be considered as a luxury which only some people posses but as a necessity to everyone to maintain dignity. Creative thinking should be done without focusing to much on the results.
- 16. CREDITS • Google Images • TEDx Video By Giovanni Corazza