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Twitter: @creativemms
Ben LeDonni

Who is CreativeMMS?
● Eastern PA based
● Web savvy
● Experts in respective fields
● Virtually located
● Connected through
technology
We believe in marketing the best
our clients have to offer to their
audience using the most
effective tools to maximize
return on investment.

What We Do
● Website Design & Development
● Website Maintenance
● Social Media Strategy
● Online Marketing
● Programming Services
● Consulting

Consider these facts about
the quality of your website design:
Your Web Site has 7 Seconds to Create Trust, Value and
Credibility.
● Over 90% of prospective customers will visit your website before
considering doing business with you.
● A high-quality website design markedly improves your ability to
convert a prospect into a customer.
● 46% of Web sales are lost on web sites that lack the critical
elements that build value and trust with website visitors.

How We Do It
!
● Identify project objectives
!
● Identify target audience
!
● Discuss required website features
!
● Plan deliverables and timeline
!
● Note special requirements
!
● Set time/cost expectations

Our Process
● Information Architecture
● Wireframe
● Design
● Develop
● Test / Quality Assurance
● Launch
● Market and Maintain

Online Marketing: !
Organic, Paid and Social
Social

Social Media Strategy
● Identify goals of social media
● Profile your audience
● Get a pulse on your online
presence
● Find relevant online outlets
● Innovate with these new tools
● Identify your voice
● Deliver a plan

Social Media: Platforms
● Once strategy is built
● Free tools empower the business to reach their
audience
● Facebook
● Twitter
● Linked In
● Youtube
● Pinterest
● Google Plus
● Vimeo
● Mailchimp
● Foursquare

Social Media: Platforms
● Social page design and setup
● Social applications
● Connection management
● Content creation and posting

Website Maintenance: !
Learn and Adapt
12

The world we live in
● The internet is in almost everyone’s
hands
● People share their experiences
online
● Buyers research before they buy
● Communication is cheap
● Technology trends towards free

Traditional Business: Marketing
● Local Ad (Newspaper, Radio, etc)
● Magazine
● Billboards
● Direct Mail
● Yellow Pages
Metro Area Estimated Advertising Costs per Year!
(via ClosetPages.com)

Online Business: Marketing
● Search Engine Optimization
● Newsletter
● Social Media
● Pay Per Click

What’s the difference between 
Conversion and Marketing?
● If you build it...
● They might come
● If they come…
● They might buy
● If they buy…
● They might come back
● They might tell a friend
● The ideal situation is…
● They come
● They buy
● They rave to a friend about you publicly
● They come back

How do we Convert a Visitor?
● Create Trust - People buy from people they know like and trust.
● Demonstrate Value - People want to believe they are getting
“the best”.
● Appear Current - Your website is a reflection of your business.
● Appeal to Your Audience - Know your peeps. Speak to them.
● Be Clear and Direct - Tell them to do what you want them to do.
● Don’t Overwhelm - It’s easier to choose between 2 things than
20.

What’s important
● Copy - Quick, consise, to the point and search friendly
● Graphics - Allow visitors to visualize the information and break up text
● Photos - A picture is worth a thousand words
● Bad - http://finelinehomes.com/
● Good - http://dev.finelinehomes.creativemms.com/
● Video
● Less of it with equal weight to text on Google
● Easier to consume for visitors (mobile, etc)
● Interactive - https://www.youtube.com/watch?v=owGykVbfgUE
18

How word spreads

Measuring Conversion
● How many people are searching
for your services?
● Market Opportunity
● Of those searching, how many are
finding your site?
● Traffic
● Of those hitting your site how many
are contacting you?
● Leads
● Of those contacting you, how
many are you converting into
customers?
● Conversion
http://www.creativemms.com/is-your-website-really-driving-sales/

Open Source Technology: 
Wordpress
● Technical benefits of Wordpress
● LAMP Stack means easy hosting and support
● Industry best practices
● URL – Permalinks
● Blog, RSS, Pingbacks
● User management built in
● Plugins that empower business
● Allinone SEO Pack
● Socialize
● NextGen Gallery
● WooCommerce
● S2Member
● …
● Becoming a standard

What is SoLoMo?
● Social
● The recent shift towards time spent on social networks has created a
shift in marketing.
● Businesses must be where people are, and people are discussing things
socially online.
● Local
● Internet advancements made it even easier for us to see what’s going
on around us.
● GroupOn, Living Social and others bring discounts to local consumers
● Location awareness helps businesses to know when and how often
consumers come in to their store, allowing them to offer incentives.
● Mobile
● What’s in your pocket?
● Mobile computing makes it even easier for businesses to connect with
people while on the go.

Models of Monetization 
Publisher / Website Owner
● Directory Sites - Featured Listings
● High traffic sites – Impressions, Click-throughs
● Niche audience sites – Direct Marketing, Email
● Freemium – Users pay for features
● Deal sites – Retail Advertising/Profit Sharing
● Auction sites – Profit sharing
● Affiliate blog/site – Affiliate Payout

An Exercise
Goal: Develop a site map and wireframe for my business.
!
!

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CreativeMMS Drexel Class - "Building a website the converts"

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