ݺߣ

ݺߣShare a Scribd company logo

Creativity homework 2

•Download as PPTX, PDF•
•
J
Juan Lalinde

The document summarizes observations from visits to several retail stores. It notes positive aspects like friendly staff and attractive designs. It also identifies opportunities like simplifying busy decor, adding maps and demos to aid navigation, and ways to entertain companions to increase sales. Common themes are using space and technology better to improve the customer experience.

1 of 7
Download to read offline
Observation Lab Juan F. Lalinde @juanflalinde
Restaurant: Red Robin Location: North County Fair Mall Insights Hidden Opportunities The place has an attractive The decoration is too busy, there is not façade, draws attention something special for the customer to focus and has tasty food. The on, or identify the restaurant for. Simplifying staff is friendly, however, a the décor, will give the place more amplitude lot of them tend to stand and also personality. close to the entrance with the hostess, which gives Same goes for all of the things sitting in the an impression of free table. Simplifying things will help remove time. unnecessary clutter. Ambient noise levels are Burgers come with bottomless fries. Serving high, sometimes the smaller portions, will give the patron the music is so loud that it sense that is taking advantage of that feature forces the customers to and not wasting an opportunity or worse, raise their voice. This food. could be controlled by keeping music at a lower volume.
Clothing Store: Forever 21 Location: North County Fair Mall Insights Hidden Opportunities The logo at the With a store this big, it will be huge to entrance, colors, and store organize the clothes by type and clearly design are all modern and show a map of it. Even further, having a align with the type of person or an app create a quick guide based clothes the store offer. on the main item on the shopping list, will However, the store is too allow suggest new garments, and introduce big and that can be accessories or other promos. overwhelming. Most of the shoppers were female, but had male companions that were bored. Having a section to entertain the men, will extend the stay thus increasing the chances of larger purchases. As an example, a guy was sitting on the floor eating pop corn while waiting for his wife.
Electronics Store: Apple Location: North County Fair Mall Insights Hidden Opportunities The store’s décor, Mac products can be easy to use, but ambiance, and they are a little intimidating to PC display setup were users. Having the products available great, and the to play with helps a lot, but it will go minimalism help a long way, if the “Genius” staff could enhance the products do impromptu demos for customers set on the different of tasks being performed using Mac tables. You could see running products such as MS Office, the contents of the Safari, iPhoto, etc. This way, people store from the main can see how to do it, and believe it entrance, and easily can be done without much hassle. decide where to go. Surprisingly enough, It is good that the employees do not there were no pressure the customers. However, displays or materials there are times, when as an user, you regarding the new are afraid of asking dumb questions Mini iPad which was about how to use a device. They just launched. There should approach with an idea of a was still focus on the simple demo, as opposed to do you iPhone 5 and new have any questions? Mac Book Pros.
Coffee Shop: Starbucks Location: North County Fair Mall Insights Hidden Opportunities This store was small This is a small and high traffic store. in comparison to Creating ways to place orders before their traditional stand hand to then go and pick up, could alone ones. What I simplify the process for the found interesting was customers, and help expedite the that the color of the brewing task for the Barista. tiles split the Coffee Something like a phone app, text making section, from message, computer station outside the store section. the store or in multiple locations. Hadn’t notice that before. For those customers interested in purchasing merchandise and not a brewed product, there should be a vending machine that dispenses these items. With this, the baristas can focus on preparing the beverages, and perhaps answering some questions about the other products.
Clothing Store: Marshalls Location: Carmel Mountain Road Insights Hidden Opportunities Never noticed that they This is a place were people go in search of a had a good selection of good deal. Sometimes the racks have so imported gourmet many pieces of clothing, that it is difficult to products. They are find one, and when you do, they are so close conveniently located by together that three come out. Organizing the the fitting rooms. Try a racks a little better, will make the search new pair of jeans, then easier and less frustrating. buy some Truffle Oil! With social media, the store could have users sign up for alerts to new arrivals of their favorite brands. This will also help them expand their user base for targeted marketing campaigns.
Sporting Goods Store: Sports Authority Location: Carmel Mountain Road Insights Hidden Opportunities This store uses social The corridors are spacious close to were the media often. It is a great running shoes and golf equipment are tool to attract people to located. They should use this space to allow the store with sales and customers to test the shoes by running up promotions. and down, or a golf club by setting a long put down the hall. You could also test drive a bike or skates! There is plenty of space to make this a fun experience. The ceiling is high and Most of the shoppers were female, but had unfinished. It gives the male companions that were bored. Having a store a tough look. Perfect section to entertain the men, will extend the for the products being stay thus increasing the chances of larger sold in the store. purchases. As an example, a guy was sitting on the floor eating pop corn while waiting for his wife. Considering the equipment being sold and the available space, the store should have some personal trainers do Live Demos at the store. It’ll be a fun way to promote the products.

More Related Content

Creativity homework 2

  • 1. Observation Lab Juan F. Lalinde @juanflalinde
  • 2. Restaurant: Red Robin Location: North County Fair Mall Insights Hidden Opportunities The place has an attractive The decoration is too busy, there is not façade, draws attention something special for the customer to focus and has tasty food. The on, or identify the restaurant for. Simplifying staff is friendly, however, a the décor, will give the place more amplitude lot of them tend to stand and also personality. close to the entrance with the hostess, which gives Same goes for all of the things sitting in the an impression of free table. Simplifying things will help remove time. unnecessary clutter. Ambient noise levels are Burgers come with bottomless fries. Serving high, sometimes the smaller portions, will give the patron the music is so loud that it sense that is taking advantage of that feature forces the customers to and not wasting an opportunity or worse, raise their voice. This food. could be controlled by keeping music at a lower volume.
  • 3. Clothing Store: Forever 21 Location: North County Fair Mall Insights Hidden Opportunities The logo at the With a store this big, it will be huge to entrance, colors, and store organize the clothes by type and clearly design are all modern and show a map of it. Even further, having a align with the type of person or an app create a quick guide based clothes the store offer. on the main item on the shopping list, will However, the store is too allow suggest new garments, and introduce big and that can be accessories or other promos. overwhelming. Most of the shoppers were female, but had male companions that were bored. Having a section to entertain the men, will extend the stay thus increasing the chances of larger purchases. As an example, a guy was sitting on the floor eating pop corn while waiting for his wife.
  • 4. Electronics Store: Apple Location: North County Fair Mall Insights Hidden Opportunities The store’s décor, Mac products can be easy to use, but ambiance, and they are a little intimidating to PC display setup were users. Having the products available great, and the to play with helps a lot, but it will go minimalism help a long way, if the “Genius” staff could enhance the products do impromptu demos for customers set on the different of tasks being performed using Mac tables. You could see running products such as MS Office, the contents of the Safari, iPhoto, etc. This way, people store from the main can see how to do it, and believe it entrance, and easily can be done without much hassle. decide where to go. Surprisingly enough, It is good that the employees do not there were no pressure the customers. However, displays or materials there are times, when as an user, you regarding the new are afraid of asking dumb questions Mini iPad which was about how to use a device. They just launched. There should approach with an idea of a was still focus on the simple demo, as opposed to do you iPhone 5 and new have any questions? Mac Book Pros.
  • 5. Coffee Shop: Starbucks Location: North County Fair Mall Insights Hidden Opportunities This store was small This is a small and high traffic store. in comparison to Creating ways to place orders before their traditional stand hand to then go and pick up, could alone ones. What I simplify the process for the found interesting was customers, and help expedite the that the color of the brewing task for the Barista. tiles split the Coffee Something like a phone app, text making section, from message, computer station outside the store section. the store or in multiple locations. Hadn’t notice that before. For those customers interested in purchasing merchandise and not a brewed product, there should be a vending machine that dispenses these items. With this, the baristas can focus on preparing the beverages, and perhaps answering some questions about the other products.
  • 6. Clothing Store: Marshalls Location: Carmel Mountain Road Insights Hidden Opportunities Never noticed that they This is a place were people go in search of a had a good selection of good deal. Sometimes the racks have so imported gourmet many pieces of clothing, that it is difficult to products. They are find one, and when you do, they are so close conveniently located by together that three come out. Organizing the the fitting rooms. Try a racks a little better, will make the search new pair of jeans, then easier and less frustrating. buy some Truffle Oil! With social media, the store could have users sign up for alerts to new arrivals of their favorite brands. This will also help them expand their user base for targeted marketing campaigns.
  • 7. Sporting Goods Store: Sports Authority Location: Carmel Mountain Road Insights Hidden Opportunities This store uses social The corridors are spacious close to were the media often. It is a great running shoes and golf equipment are tool to attract people to located. They should use this space to allow the store with sales and customers to test the shoes by running up promotions. and down, or a golf club by setting a long put down the hall. You could also test drive a bike or skates! There is plenty of space to make this a fun experience. The ceiling is high and Most of the shoppers were female, but had unfinished. It gives the male companions that were bored. Having a store a tough look. Perfect section to entertain the men, will extend the for the products being stay thus increasing the chances of larger sold in the store. purchases. As an example, a guy was sitting on the floor eating pop corn while waiting for his wife. Considering the equipment being sold and the available space, the store should have some personal trainers do Live Demos at the store. It’ll be a fun way to promote the products.