Crowdfunding analysis 1

Nov 6, 2017Download as PPTX, PDF0 likes151 views

This document analyzes four crowdfunding projects - two were desirable ("Royalty Rings" and "One Ring to Rule Them All") and two were undesirable ("Queen of the Ring" and "Let Freedom Ring"). Royalty Rings focused on rings with new shapes, achieved 85% of its funding goal, and was liked for its creative video and ring designs. One Ring to Rule Them All aimed to help purchase a ring for someone named FLOW, reached its funding goal through donations and T-shirt sales, but was disliked for providing little information about FLOW. The Queen of the Ring and Let Freedom Ring projects failed to provide videos or many details and had very low funding, being deemed unsuccessful.

Four Projects
Desirable Project:
• Royalty Rings
• One Ring to Rule Them All
Undesirable Project:
• Queen of the Ring
• Let Freedom Ring

https://www.kickstarter.com/projects/1701818282/royalty-rings-21st-
century-jewelry-rings
Focus: Rings with new shapes
Funding Goal: 10,458 dollars
Actual achieved: 8515 dollars
Type of entrepreneurship: Rings

He represents the worst part of our
society and is a danger to the
community" ------ Kathryn Xian
Likes/Dislikes and why?
• Like the video with a good music, know the
processing how they make the rings.
• Like the different shapes of the rings. It makes me
want to have one after watching the video.
• Dislike no description on the video because I want
further information.
• I think this game is successful need 80% of their goal
within 8 days. People likes rings with different
shapes, because it makes me different.

One Ring to Rule Them All:
Help FLOW Purchase a Ring

Focus: Help FLOW purchase a ring
Funding Goal: 3,589 dollars
Actual achieved: 3,000 dollars
Type of entrepreneurship: Donated FLOW
https://www.kickstarter.com/projects/1458589201/one-ring-to-rule-
them-all-help-flow-purchase-a-rin

Likes/Dislikes and why?
• Like the meaning of this project that helping the FLOW.
• Like people get T-shirt or others souvenirs.
• Dislike there is not enough information about the FLOW
on the video.
• I think this is a successful project because they did not
put the goals too high but it successful to attract people
attention about FLOW project.

Focus: Rings
Funding Goal: 2,348 dollars
Actual achieved: 77.97 dollars
Type of entrepreneurship: Rings
https://www.kickstarter.com/projects/1730980299/queen-of-
the-ring

Likes/Dislikes and why?
• Like the story of this product.
• Dislike no video.
• Dislike I want to know more details.
• I think this is unsuccessful project. There is no video at
all, even though it has a good story, people will not pay
more attention with a video.

https://www.kickstarter.com/projects/778217334/let-freedom-ring
Focus: Rings
Funding Goal: 2,000 dollars
Actual achieved: 60 dollars
Type of entrepreneurship: Rings

Likes/Dislikes and why?
• Like the topic of the ring which is freedom.
• Dislike no video.
• Dislike no creative.
• I think this is unsuccessful project the same as the prior
one, this project no video at all, and the products are
not creative. As a customer, I am not willing to buy a
product that is not special.

https://www.kickstarter.com/projects/1701818282/royalty-rings-21st-century-
jewelry-rings
https://www.kickstarter.com/projects/1458589201/one-ring-to-rule-them-all-
help-flow-purchase-a-rin
https://www.kickstarter.com/projects/1730980299/queen-of-the-ring
https://www.kickstarter.com/projects/778217334/let-freedom-ring
SOURCES

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Crowdfunding analysis 1

1. Crowdfunding Analysis Weishan Sandy He

2. Four Projects Desirable Project: • Royalty Rings • One Ring to Rule Them All Undesirable Project: • Queen of the Ring • Let Freedom Ring

3. Royalty Rings: 21st Century Jewelry

4. https://www.kickstarter.com/projects/1701818282/royalty-rings-21st- century-jewelry-rings Focus: Rings with new shapes Funding Goal: 10,458 dollars Actual achieved: 8515 dollars Type of entrepreneurship: Rings

5. He represents the worst part of our society and is a danger to the community" ------ Kathryn Xian Likes/Dislikes and why? • Like the video with a good music, know the processing how they make the rings. • Like the different shapes of the rings. It makes me want to have one after watching the video. • Dislike no description on the video because I want further information. • I think this game is successful need 80% of their goal within 8 days. People likes rings with different shapes, because it makes me different.

6. One Ring to Rule Them All: Help FLOW Purchase a Ring

7. Focus: Help FLOW purchase a ring Funding Goal: 3,589 dollars Actual achieved: 3,000 dollars Type of entrepreneurship: Donated FLOW https://www.kickstarter.com/projects/1458589201/one-ring-to-rule- them-all-help-flow-purchase-a-rin

8. Likes/Dislikes and why? • Like the meaning of this project that helping the FLOW. • Like people get T-shirt or others souvenirs. • Dislike there is not enough information about the FLOW on the video. • I think this is a successful project because they did not put the goals too high but it successful to attract people attention about FLOW project.

9. Queen of the Ring

10. Focus: Rings Funding Goal: 2,348 dollars Actual achieved: 77.97 dollars Type of entrepreneurship: Rings https://www.kickstarter.com/projects/1730980299/queen-of- the-ring

11. Likes/Dislikes and why? • Like the story of this product. • Dislike no video. • Dislike I want to know more details. • I think this is unsuccessful project. There is no video at all, even though it has a good story, people will not pay more attention with a video.

12. LET FREEDOM RING

13. https://www.kickstarter.com/projects/778217334/let-freedom-ring Focus: Rings Funding Goal: 2,000 dollars Actual achieved: 60 dollars Type of entrepreneurship: Rings

14. Likes/Dislikes and why? • Like the topic of the ring which is freedom. • Dislike no video. • Dislike no creative. • I think this is unsuccessful project the same as the prior one, this project no video at all, and the products are not creative. As a customer, I am not willing to buy a product that is not special.

15. https://www.kickstarter.com/projects/1701818282/royalty-rings-21st-century- jewelry-rings https://www.kickstarter.com/projects/1458589201/one-ring-to-rule-them-all- help-flow-purchase-a-rin https://www.kickstarter.com/projects/1730980299/queen-of-the-ring https://www.kickstarter.com/projects/778217334/let-freedom-ring SOURCES

Editor's Notes

#2: CLASS NOTE: Enviornment Issues in Hawaii.
#4: Topic one
#5: Mukadin D. Gordon who kidnapped an underage girl and forced her into prostitution will likely be set free next month after serving seven years of a 10-year sentence.
#7: Number of children and women who have been forced into sex work in Hawaii.
#8: Topic two
#9: Over 1000 workers from Laos were trafficked to Oahu in a B-2 visa. They forced to work for the sexual activities.
#11: Topic three
#12: People they do not trust each other, for example neighborood, even couples. Some couples in China, they divorce after they lose their kids because they have different attitudes for that. To sum up, losing a kid in a family, that is a huge strike to them.
#13: Helping the lost kids from the human trafficking.
#14: The "Stop the Sale" hotline is unique in the state, organizers say, is aimed at getting aid to a victim's side in less than an hour.

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Crowdfunding analysis 1

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Editor's Notes