Crowdfunding write up

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The document discusses desirable and undesirable crowdfunding write-ups. Desirable write-ups are clear, interesting, and explain the purpose well. They use powerful language and attractive information. Undesirable write-ups lack clarity, have misspellings, and do not adequately explain the purpose. They are unprofessional and do not provide enough information about the campaign.

Data & Analytics

Crowdfunding Write-Up
Desirable VS. Undesirable
By Nasanbold Sukhbaatar

Desirable
Clear
Interesting
Undesirable
Unprofessional
Misspelling

Desirable Write-Up
Soft, Sustainable Shirts- Last Bottle
Clothing

https://www.indiegogo.com/projects/soft-sustainable-shirts-last-bottle-clothing--2#/
Information:
? Introducing ultra-soft shirts made from 100%
recycled plastic bottles. These shirts keep
plastics out of landfills, are recyclable, and are
perfect for any adventure- from a trip to the
office, to backpacking up Kilimanjaro.
? Goal $18,000
? Achieved $21,296 (117%)
? Commercial Entrepreneurship

Message is clear
“WHY” being explained well
Powerful words

Desirable Write-Up
Thin Ice 2.0: A Next-Gen Weight
Loss Clothing Line

The Thin Ice vest stimulates the body with cold
temperatures to induce an estimated 500-1000
calories of thermogenic calorie burning.
? Goal $33,000
? Achievement $363,669 (1102%)
? Commercial Entrepreneurship
https://www.indiegogo.com/projects/thin-ice-2-0-a-next-gen-weight-loss-
clothing-line#/
Information

Misspelling
Lack of information
about campaign
No “WHY”

The document outlines a project titled 'Baby Boo' led by Ahsan Kamal, aimed at simplifying night feeding for parents by offering a quick and mess-free feeding solution. The target market includes parents, particularly mothers aged 24-32, and single fathers, with no current competitors identified. The product features a powder container, water tank, and control panel, sold at a price of 10,000 PKR, allowing for a profit of 5,000 PKR per unit.

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1. Cadbury is crowdsourcing designers to create a new wrapper for their Dairy Milk bar. There are five finalists and people can vote online for the winner, who will receive €10,000. 2. Vodafone is launching a campaign on Facebook, Twitter, and Flickr called "Cheer Up Top Up" to get people to upload cheerful photos with the theme of "cheer up" after Christmas. One lucky person will win €3,000. 3. Google is looking to take advantage of existing advertising space inside Street View by automatically replacing billboards with new digital ads.

NASCAR Kinetics Case 1 Presentationbukowcs003

NASCAR Green Wear proposes a new flip-flop design made from recycled race tires, promoting environmental sustainability and reducing landfill toxins. The project has potential profitability, with projected revenues of $4.8 million to $7.2 million and a net profit range of $2.76 million to $5.16 million, while also supporting community initiatives by donating pairs to children in need. Additionally, the initiative aims to raise awareness through branding efforts, aligning with NASCAR's commitment to charitable causes.

Crowdfunding rewardsNasanbold Sukhbaatar

This document summarizes information from several crowdfunding projects on Kickstarter and Indiegogo. It describes the Foldio3 project which upgraded a portable photography studio and far exceeded its funding goal. It also mentions a project supporting rug makers in Morocco that achieved its $300 goal. A third project aimed to use the origins of sports team names to encourage teen reading but achieved no funding toward its $5,000 goal.

Crowdfunding analysisNasanbold Sukhbaatar

The document summarizes and compares the crowdfunding campaigns of two projects - H2O Underwater Portraits and BioLite FirePit. The H2O campaign had a goal of $9,500 but only raised $5. It failed likely due to a lack of clear goals, no explanation of the idea, and weak calls to action in the rewards. In contrast, the BioLite campaign was highly successful, raising over $2 million against a goal of $100,000. Factors in its success included a high-quality video showing the product, a clear description of the pain point and solution, and use of compelling language in the rewards to encourage contributions.

Solutions to stop human trafficking in hawaiiNasanbold Sukhbaatar

Hawaii is both a source and destination for human trafficking, with approximately 150 brothels on Oahu alone, mostly involving victims from Asia and some minors. Organizations like PASS are actively combating this issue by providing services to survivors, advocating for anti-trafficking laws, and raising public awareness. Efforts emphasize a holistic approach to support victims' recovery from trauma while also educating the community on prevention.

Human traffickingNasanbold Sukhbaatar

Human trafficking in Hawaii is characterized by false promises and is driven by poverty, making the state a source, destination, and transit location for exploitation. Many victims, including youth, are lured into prostitution with the promise of fame or financial gain, only to find themselves trapped in a cycle of abuse. The illicit revenue generated by forced labor in the U.S. is substantial, highlighting the need for increased awareness and prevention measures against this modern-day slavery.

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2024 State of Marketing Report – by HubspotMarius Sescu

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Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.

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PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

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Content Methodology: A Best Practices Report (Webinar)contently

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Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

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5 Public speaking tips from TED - Visualized summarySpeakerHub

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ChatGPT and the Future of Work - Clark Boyd Clark Boyd

The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.

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The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

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2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal

Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta

Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs

How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp

2024 State of Marketing Report – by HubspotMarius Sescu

Everything You Need To Know About ChatGPTExpeed Software

Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

Skeleton Culture CodeSkeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)contently

How to Prepare For a Successful Job Search for 2024Albert Qian

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

5 Public speaking tips from TED - Visualized summarySpeakerHub

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

Getting into the tech field. what next Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

Crowdfunding write up

1. Crowdfunding Write-Up Desirable VS. Undesirable By Nasanbold Sukhbaatar

2. Desirable Clear Interesting Undesirable Unprofessional Misspelling

3. Desirable Write-Up Soft, Sustainable Shirts- Last Bottle Clothing

4. https://www.indiegogo.com/projects/soft-sustainable-shirts-last-bottle-clothing--2#/ Information: ? Introducing ultra-soft shirts made from 100% recycled plastic bottles. These shirts keep plastics out of landfills, are recyclable, and are perfect for any adventure- from a trip to the office, to backpacking up Kilimanjaro. ? Goal $18,000 ? Achieved $21,296 (117%) ? Commercial Entrepreneurship

5. Message is clear “WHY” being explained well Powerful words

6. Desirable Write-Up Thin Ice 2.0: A Next-Gen Weight Loss Clothing Line

7. The Thin Ice vest stimulates the body with cold temperatures to induce an estimated 500-1000 calories of thermogenic calorie burning. ? Goal $33,000 ? Achievement $363,669 (1102%) ? Commercial Entrepreneurship https://www.indiegogo.com/projects/thin-ice-2-0-a-next-gen-weight-loss- clothing-line#/ Information

8. Used interesting language Attractive

9. Undesirable Write-Up Zero The Dog Clothing Brand

10. Information Dog clothing which helps dog’s owner to control dog’s pee and poo. ? Goal $45,000 ? Achieved $0 ? Commercial Entrepreneurship https://www.indiegogo.com/projects/zero-the-dog- clothing-brand#/

11. Unprofessional Message is not clear

12. Undesirable Write-Up New brand New clothes

13. Javier, who is from Chile, is introducing his a new brand sunglass. ? Goal $7,000 ? Achieved $0 ? https://www.indiegogo.com/projects/new-brand- new-clothes-future-style#/

14. Misspelling Lack of information about campaign No “WHY”

15. ? https://www.iconfinder.com/icons/103173/edit_new _write_icon ? https://commons.wikimedia.org/wiki/File:1NumberO neInCircle.png ? https://www.indiegogo.com/projects/soft- sustainable-shirts-last-bottle-clothing--2#/ ? https://androidappsapk.co/detail-liked/ ? https://comicvine.gamespot.com/profile/DivineDam on/forums/?page=528 ? https://www.indiegogo.com/projects/zero-the-dog- clothing-brand#/ ? https://www.indiegogo.com/projects/zero-the-dog- clothing-brand#/ ? http://www.makeuseof.com/tag/most-disliked- youtube-videos-all-time-hate/ ? https://www.yotpo.com/resources/

16. Thank You!

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Crowdfunding write up

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Crowdfunding write up