Crowdfunding analysis
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The document summarizes and compares the crowdfunding campaigns of two projects - H2O Underwater Portraits and BioLite FirePit. The H2O campaign had a goal of $9,500 but only raised $5. It failed likely due to a lack of clear goals, no explanation of the idea, and weak calls to action in the rewards. In contrast, the BioLite campaign was highly successful, raising over $2 million against a goal of $100,000. Factors in its success included a high-quality video showing the product, a clear description of the pain point and solution, and use of compelling language in the rewards to encourage contributions.
Crowdfunding analysis
- 1. TWO REWARD CROWDFUNDING PROJECT SUCCESSFUL VS. UNSUCCESSFUL By Nasanbold Sukhbaatar
- 2. H2O - Underwater Portraits VS. BioLite FirePit: See Fire, Not Smoke
- 3. H2O - Underwater Portraits
- 4. About an unsuccessful campaign https://www.kickstarter.com/projects/1568483495/h2o-the-underwater-portraits ➢ Purpose: Empower women by providing them with a pre shoot pampering session and a guided photoshoot experience underwater ➢ Type: Regular Entrepreneurship ➢ Goal: $9,500 ➢ Achievement: $5.00
- 5. H2O - Underwater Portraits â– The video also does not show any example of underwater portraits â– Shows just regular portraits of women â– Show making up on face much
- 6. Failure â– Goal is no clear â– No verbal explanation about the idea â– No strong invitation to engage in it
- 7. Rewards $5.00 $ 10.00 $ 30.00 $ 50.00 â– Reasonable for supporting her idea â– Not too high: Everyone who wants to support her can make it
- 8. BioLite FirePit: See Fire, Not Smoke
- 9. https://www.kickstarter.com/projects/biolite/biolite-firepit-see-fire-not-smoke?ref=discovery â–ª A smokeless wood-burning device that cooks your meals and gives you a front-row seat to everything going on inside your fire. â–ª Social Entrepreneurship â–ª Goal is $100,000 â–ª Achievement is $2,194,484
- 10. Rewards ■LIKE $10 and $19 The power words they used. For example, You’re powering us through to meet our goal…
- 11. BioLite FirePit: See Fire, Not Smoke • Video appears first which is good • Nice shot and quality • Very moment to watch it is exciting
- 12. Success • Described Pain well • Very clear message • Solution is excited • Focused on what they want to deliver
- 13. Sources https://www.kickstarter.com/projects/biolite/biolite-firepit-see-fire-not-smoke?ref=discovery https://www.kickstarter.com/projects/1568483495/h2o-the-underwater-portraits Images â– http://www.listchallenges.com/50-black-and-white-movies-after-70s â– https://www.kickstarter.com/projects/1568483495/h2o-the-underwater-portraits â– https://www.pinterest.com/pin/572660908846160637/?lp=true â– https://www.smithsonianmag.com/arts-culture/the-amazing-grace-of-underwater-portraits-72750097/ â– http://www.kiplinger.com/article/saving/T065-C000-S001-using-money-to-reward-or-punish.html â– https://pixabay.com/en/photos/i%20like/ â– http://www.outdoorfamiliesonline.com/cheap-family-camping-tips-tricks/ â– https://m.veryicon.com/icons/system/android-1/photo-video-film-reel-1.html â– https://mollyfletcher.com/lessons-from-failure/ â– http://vocalimpactproductions.com/2017/08/24/holding-back-from-success/