Crowdsourcing
0 likes446 views
This document discusses crowdsourcing and its potential uses for businesses. It describes crowdsourcing as outsourcing tasks to a community. While crowdsourcing helped one city map itself in just 48 hours with 2,000 users, it also presents challenges. For businesses, crowdsourcing can help solve problems, aid new product development and research, improve customer service, and increase brand engagement. The document provides examples of companies that have used crowdsourcing and urges businesses to consider it as part of their marketing campaigns.
Crowdsourcing
- 1. Lets get everybody working togetherCrowdsourcingThomas Miles, Planning Director, Lavender* Feb 2010
- 2. What is it:The outsourcing of tasks to a community
- 3. A blessing.
- 4. No major roads, no street names, no location of public buildings
- 5. 2,000 users + 48hrs later
- 7. Also a curse
- 8. What does this mean in terms of business
- 9. 1) Help Solve Problems
- 10. 2) NPD & Research
- 15. So What?
- 16. Theres an opportunity for every clientMicrosoft IT problem solving communityOPSM vote on new glasses rangeAmEx improving the reward programWestpac Use customers to improve service,
- 17. ObservationsConsumers love to be heard & get involvedIf you can get someone else to do your work, why not.If you dont know, try askingMarketers dont know any betterBe the facilitator, not your client
- 18. Next WeekSearch & why it should be part of every campaign we do
Editor's Notes
- Red Lake Mine, Ontario, 55,000 Acres, 400mb of data online, 1,000 prospectors50 countries, 110 Targets 80% yielded gold, 8m ounces, $100m to $9.8bn