Personal Information
Organization / Workplace
Sydney, Australia, nsw Australia
Occupation
Brand & Marketing Strategy, CMO Advisory, PwC
Industry
Advertising / Marketing / PR
Website
About
15 years experience in strategy and effectiveness-based communications in leading agency and corporates.
I specialize in 'service' businesses (telecommunications, financial services, utilities), creating clarity, interest, loyalty and growth where complexity, perceived low engagement and dissatisfaction exists.
My work involves collaboration with c-level management generating consensus and clear direction to build & execute marketing plans, be it brand development, channel management, segmentation and through-the-line communication.
I love simplicity.
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