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Cultivating	
 an	
 Austin	
 Technology	
 Community	
 	
 
By	
 Matt	
 Genovese,	
 CEO	
 and	
 Founder,	
 Door64	
 	
 
February	
 14,	
 2012	
 
Summary:	
  	
  Matt	
  Genovese	
  of	
  Door64	
  shares	
  his	
  insight	
  on	
  how	
  building	
  a	
  strong	
  local	
  technology	
  community	
 
has	
 impacted	
 Austins	
 technology	
 industry.	
 
	
 
A	
  microprocessor	
  is	
  often	
  given	
  accolades	
  based	
  on	
  its	
  computing	
  power.	
  	
  Statements	
  like,	
  My	
  computer	
  is	
 
faster	
  than	
  yours	
  speak	
  to	
  our	
  preoccupancy	
  with	
  performance.	
  	
  However,	
 when	
  you	
  dig	
  into	
  the	
  details,	
  youll	
 
discover	
 that	
 the	
 individual	
 circuits	
 on	
 a	
 chip	
 are	
 only	
 as	
 good	
 as	
 their	
 ability	
 to	
 communicate	
 with	
 each	
 other.	
 	
 
In	
 other	
 words,	
 the	
 network	
 is	
 equally	
 important	
 as	
 each	
 individual	
 circuit.	
 	
 In	
 fact,	
 the	
 robustness	
 of	
 the	
 on-足chip	
 
network	
 is	
 often	
 the	
 biggest	
 limiter	
 to	
 the	
 entire	
 chips	
 overall	
 performance.	
 
Now,	
  lets	
  zoom	
  out	
  a	
  bit.	
  	
  The	
  Central	
  Texas	
  technology	
  sectorsemiconductor	
  and	
  hardware	
  companies,	
 
software	
  companies,	
  gaming	
  companies	
  and	
  moreemploy	
  50,000	
  technology	
  professionals	
  in	
  Central	
  Texas.	
 	
 
That	
 sector	
 is	
 a	
 key	
 growth	
 driver	
 for	
 our	
 entire	
 community.	
 	
 In	
 2010,	
 the	
 semiconductor	
 industry	
 alone	
 realized	
 
$295	
 million	
 in	
 sales	
 and	
 analysts	
 projected	
 8-足10%	
 growth	
 for	
 2011.	
 	
 	
 	
 
Each	
 member	
 of	
 our	
 technology	
 sectorfrom	
 the	
 multi-足national	
 corporation	
 to	
 the	
 one-足man	
 start-足upplays	
 a	
 
role	
 in	
 Austins	
 technology	
 industry	
 and	
 our	
 regions	
 economic	
 story.	
 	
 The	
 individual	
 educational	
 backgrounds,	
 
experiences,	
  and	
  creativity	
  of	
  our	
  workers	
  enable	
  each	
  of	
  them	
  to	
  achieve	
  great	
  results.	
  	
  However,	
  like	
  the	
 
circuits	
 of	
 a	
 chip,	
 if	
 they	
 are	
 isolated	
 and	
 not	
 networked	
 into	
 the	
 fabric	
 of	
 the	
 broader	
 technology	
 community,	
 
they	
  are	
  limited	
  both	
  in	
  their	
  individual	
  ability	
  to	
  achieve	
  peak	
  performance,	
  and	
  our	
  collective	
  ability	
  to	
 
positively	
 impact	
 our	
 citys	
 economy.	
 
Over	
 the	
 past	
 five	
 years	
 here	
 in	
 Austin,	
 Door64	
 has	
 been	
 building	
 a	
 community	
 	
 a	
 communication	
 fabric	
 that	
 
serves	
  the	
  members	
  of	
  our	
  local	
  technology	
  industry	
  and	
  supports	
  the	
  ongoing	
  growth	
  of	
  the	
  technology	
 
community	
  as	
  an	
  economic	
  driver	
  in	
  Austin.	
  	
  The	
  fabric	
  is	
  made	
  up	
  of	
  individual	
  technologists	
  from	
  engineers	
  to	
 
CEOs,	
 and	
 organizations	
 from	
 user	
 groups	
 to	
 tech	
 companies.	
 	
 Door64	
 is	
 not	
 simply	
 a	
 networking	
 group,	
 but	
 
rather	
  we	
  are	
  actively	
  developing	
  unique	
  and	
  valuable	
  means	
  of	
  communication	
  that	
  extend	
  throughout	
 
Austins	
  technology	
  industry.	
  	
  And	
  beyond	
  the	
  fabric	
  itself,	
  our	
  Door64	
  community	
  has	
  culture	
  	
  one	
  that	
  is	
 
rooted	
 in	
 finding	
 ways	
 to	
 help	
 each	
 other	
 individually	
 and	
 collectively.	
 	
 With	
 our	
 give	
 before	
 you	
 get	
 mentality,	
 
I	
 have	
 seen	
 time	
 and	
 time	
 again	
 how	
 individuals	
  and	
 companies	
 who	
 pay-足it-足forward	
 through	
 their	
 networks	
 are	
 
rewarded	
 many	
 times	
 over.	
 	
 Our	
 successes	
 realized	
 in	
 the	
 local	
 technology	
 community	
 impact	
 both	
 attraction	
 
and	
 retention	
 and,	
 in	
 turn,	
 extend	
 beyond	
 our	
 walls	
 to	
 elevate	
 the	
 entire	
 Central	
 Texas	
 area.	
 
The	
 good	
 news	
 is	
 that	
 Door64	
 is	
 working!	
 	
 Since	
 2007,	
 our	
 community	
 has	
 grown	
 to	
 almost	
 25,000	
 technology	
 
professionals,	
  collectively	
  representing	
  a	
  large	
  number	
  of	
  Austin-足area	
  technology	
  companies.	
  	
  But	
  our	
  success	
  is	
 
about	
  so	
  much	
  more	
  than	
  numbers.	
  	
  In	
  terms	
  of	
  employment,	
  the	
  quality	
  connections	
  made	
  through	
  our	
 
initiatives	
 have	
 helped	
 countless	
 technologists	
 successfully	
 navigate	
 the	
 job	
 market.	
 	
 I	
 am	
 always	
 running	
 into	
 
people	
 who	
 have	
 told	
 me	
 their	
 stories	
 of	
 meeting	
 someone	
 at	
 a	
 Door64	
 event	
 who	
 helped	
 them	
 land	
 a	
 great	
 job	
 
or	
  establish	
  a	
  new	
  and	
  valuable	
  business	
  relationship.	
  	
  And	
  its	
  not	
  just	
  technologists	
  who	
  benefit:	
  	
  human	
 
resource	
 professionals	
 and	
 hiring	
 managers	
 alike	
 are	
 equally	
 excited	
 to	
 reach	
 the	
 tech	
 professionals	
 they	
 need	
 
to	
 grow	
 their	
 businesses.	
 

1/2
In	
 fact,	
 a	
 growing	
 number	
 of	
 technology	
 companies	
 have	
 discovered	
 
that	
 a	
 well-足networked	
 employee	
 base	
 is	
 a	
 tremendous	
 asset	
 to	
 the	
 
company.	
 	
 When	
 I	
 spoke	
 once	
 with	
 a	
 human	
 resources	
 manager	
 at	
 a	
 
prominent	
  local	
  tech	
  company	
  about	
  Door64,	
  he	
  immediately	
 
implored	
  his	
  entire	
  technical	
  staff	
  to	
  join	
  and	
  participate	
  in	
  our	
 
community.	
 	
 Why?	
 	
 Companies	
 know	
 that	
 their	
 best	
 new	
 hires	
 come	
 
from	
 referrals,	
 and	
 who	
 best	
 to	
 make	
 those	
 referrals	
 than	
 their	
 own	
 
employees	
  who	
  already	
  understand	
  the	
  technology	
  and	
  work	
 
environment.	
  	
  Technologists	
  intrinsically	
  vet	
  each	
  other	
  while	
 
networking,	
  determining	
  if	
  the	
  other	
  person	
  is	
  sharp,	
  orfull	
  of	
  it,	
 
not	
  to	
  mention	
  a	
  good	
  personality	
  fit.	
  	
  Encouraging	
  employees	
  to	
 
network	
  greatly	
  amplifies	
  a	
  companys	
  own	
  recruiting	
  efforts,	
  and	
 
simultaneously	
  helps	
  technologists	
  navigate	
  the	
  job	
  market	
  to	
  find	
 
the	
 right	
 fit	
 for	
 their	
 talents,	
 skills,	
 and	
 personality.	
 
Beyond	
  affecting	
  technology	
  employment,	
  our	
  community	
  has	
  the	
 
ability	
  to	
  foster	
  the	
  creation	
  of	
  new	
  organizations,	
  from	
  users	
 
groups	
  to	
  start-足ups.	
  	
  For	
  example,	
  two	
  years	
  ago,	
  a	
  number	
  of	
 
people	
 who	
 found	
 each	
 other	
 via	
 Door64	
 decided	
 to	
 meet	
 in	
 person	
 
and	
  discuss	
  their	
  individual	
  expertise,	
  and	
  see	
  what	
  they	
  could	
  do	
 
together	
  in	
  terms	
  of	
  a	
  start-足up.	
  	
  In	
  another	
  instance,	
  a	
  technology	
 
executive	
 living	
 in	
 San	
 Antonio	
 has	
 used	
 Door64	
 to	
 keep	
 up	
 to	
 date	
 
with	
  Austins	
  technology	
  scene,	
  and	
  recently	
  informed	
  me	
  of	
  his	
 
new	
  venture	
  with	
  an	
  Austin-足area	
  contact	
  he	
  met	
  through	
  Door64.	
 	
 
In	
  terms	
  of	
  user	
  groups,	
  many	
  local	
  organizations	
  utilize	
  the	
 
technology	
  calendar	
  on	
  Door64.com	
  to	
  publicize	
  their	
  meetings,	
 
grow	
  their	
  membership	
  base,	
  and	
  in	
  turn	
  serve	
  more	
  local	
 
technologists.	
 	
 	
 

Why	
 the	
 name	
 Door64?	
 
In	
  elementary	
  school,	
  I	
  received	
  a	
 
Commodore	
  64	
  for	
  a	
  birthday	
  gift,	
 
says	
  Matt	
  Genovese.	
  	
  My	
  dad	
  was	
 
not	
 a	
 big	
 fan	
 of	
 the	
 game	
 machines	
 
like	
  the	
  Atari,	
  so	
  he	
  simply	
  said	
  I	
 
should	
  learn	
  how	
  to	
  program	
  it.	
 	
 
And	
  I	
  did.	
  	
  By	
  fifth	
  grade	
  I	
  was	
 
coding	
  in	
  assembly	
  language,	
 
attended	
  and	
  taught	
  at	
  a	
  local	
 
computer	
  club,	
  and	
  subscribed	
  to	
 
Commodore	
  magazines.	
  	
  I	
  totally	
 
geeked	
 out.	
 
So	
  fast	
  forward	
  thirty	
  years.	
  	
  I	
  was	
 
trying	
  to	
  come	
  up	
  with	
  a	
  name	
  for	
 
this	
 site,	
 and	
 I	
 considered	
 that	
 there	
 
are	
  so	
  many	
  people	
  who	
  grew	
  up	
 
just	
  like	
  me...starting	
  out	
  on	
  8-足bit	
 
computers,	
  and	
  now	
  working	
  in	
 
high-足tech.	
  So	
  I	
  named	
  the	
  site	
 
Door64	
  to	
  pay	
  homage	
  to	
  the	
 
Commodore	
  64	
  and	
  all	
  the	
  geeks	
 
who	
  are	
  now	
  grown	
  up,	
  working	
 
alongside	
 me	
 in	
 high-足tech.	
 

	
 
Looking	
  forward,	
  I	
  am	
  enthusiastic	
  about	
  what	
  we	
  will	
  accomplish	
  together	
  as	
  a	
  community	
  and	
  for	
  our	
 
community	
  that	
  is	
  not	
  easily	
  achieved	
  by	
  ourselves.	
  	
  I	
  am	
  thrilled	
  to	
  see	
  connections	
  turn	
  into	
  relationships	
  that	
 
create	
  new	
  opportunities	
  inside	
  our	
  networks	
  and	
  beyond.	
  	
  I	
  envision	
  Austin	
  being	
  known	
  not	
  only	
  for	
 
technology	
  innovation,	
  but	
  also	
  as	
  a	
  place	
  where	
  a	
  well-足connected	
  technology	
  community	
  as	
  a	
  whole	
  is	
 
proactively	
  fostered,	
  grown,	
  and	
  served.	
  	
  Add	
  in	
  Austins	
  dynamic	
  quality	
  of	
  life	
  and	
  you	
  have	
  a	
  formula	
  to	
 
attract	
 and	
 retain	
 the	
 best	
 and	
 brightest	
 minds	
 who	
 will	
 continue	
 to	
 drive	
 innovation	
 and	
 economic	
 growth.	
 	
 	
 
	
 
 If	
 you	
 are	
 a	
 technology	
 professional	
 in	
 Austin,	
 join	
 our	
 community	
 at	
 Door64.com	
 
 Get	
 involved	
 by	
 attending	
 one	
 of	
 our	
 Door64	
 networking	
 events	
 (held	
 twice	
 monthly),	
 sponsored	
 by	
 
local	
 tech	
 companies.	
 
 Consider	
 how	
 Door64	
 can	
 impact	
 Austin,	
 your	
 company,	
 organization,	
 or	
 career.	
 	
 Let	
 us	
 know	
 how	
 we	
 
can	
 help!	
 
	
 

2/2

More Related Content

Cultivating an Austin Technology Community

  • 1. Cultivating an Austin Technology Community By Matt Genovese, CEO and Founder, Door64 February 14, 2012 Summary: Matt Genovese of Door64 shares his insight on how building a strong local technology community has impacted Austins technology industry. A microprocessor is often given accolades based on its computing power. Statements like, My computer is faster than yours speak to our preoccupancy with performance. However, when you dig into the details, youll discover that the individual circuits on a chip are only as good as their ability to communicate with each other. In other words, the network is equally important as each individual circuit. In fact, the robustness of the on-足chip network is often the biggest limiter to the entire chips overall performance. Now, lets zoom out a bit. The Central Texas technology sectorsemiconductor and hardware companies, software companies, gaming companies and moreemploy 50,000 technology professionals in Central Texas. That sector is a key growth driver for our entire community. In 2010, the semiconductor industry alone realized $295 million in sales and analysts projected 8-足10% growth for 2011. Each member of our technology sectorfrom the multi-足national corporation to the one-足man start-足upplays a role in Austins technology industry and our regions economic story. The individual educational backgrounds, experiences, and creativity of our workers enable each of them to achieve great results. However, like the circuits of a chip, if they are isolated and not networked into the fabric of the broader technology community, they are limited both in their individual ability to achieve peak performance, and our collective ability to positively impact our citys economy. Over the past five years here in Austin, Door64 has been building a community a communication fabric that serves the members of our local technology industry and supports the ongoing growth of the technology community as an economic driver in Austin. The fabric is made up of individual technologists from engineers to CEOs, and organizations from user groups to tech companies. Door64 is not simply a networking group, but rather we are actively developing unique and valuable means of communication that extend throughout Austins technology industry. And beyond the fabric itself, our Door64 community has culture one that is rooted in finding ways to help each other individually and collectively. With our give before you get mentality, I have seen time and time again how individuals and companies who pay-足it-足forward through their networks are rewarded many times over. Our successes realized in the local technology community impact both attraction and retention and, in turn, extend beyond our walls to elevate the entire Central Texas area. The good news is that Door64 is working! Since 2007, our community has grown to almost 25,000 technology professionals, collectively representing a large number of Austin-足area technology companies. But our success is about so much more than numbers. In terms of employment, the quality connections made through our initiatives have helped countless technologists successfully navigate the job market. I am always running into people who have told me their stories of meeting someone at a Door64 event who helped them land a great job or establish a new and valuable business relationship. And its not just technologists who benefit: human resource professionals and hiring managers alike are equally excited to reach the tech professionals they need to grow their businesses. 1/2
  • 2. In fact, a growing number of technology companies have discovered that a well-足networked employee base is a tremendous asset to the company. When I spoke once with a human resources manager at a prominent local tech company about Door64, he immediately implored his entire technical staff to join and participate in our community. Why? Companies know that their best new hires come from referrals, and who best to make those referrals than their own employees who already understand the technology and work environment. Technologists intrinsically vet each other while networking, determining if the other person is sharp, orfull of it, not to mention a good personality fit. Encouraging employees to network greatly amplifies a companys own recruiting efforts, and simultaneously helps technologists navigate the job market to find the right fit for their talents, skills, and personality. Beyond affecting technology employment, our community has the ability to foster the creation of new organizations, from users groups to start-足ups. For example, two years ago, a number of people who found each other via Door64 decided to meet in person and discuss their individual expertise, and see what they could do together in terms of a start-足up. In another instance, a technology executive living in San Antonio has used Door64 to keep up to date with Austins technology scene, and recently informed me of his new venture with an Austin-足area contact he met through Door64. In terms of user groups, many local organizations utilize the technology calendar on Door64.com to publicize their meetings, grow their membership base, and in turn serve more local technologists. Why the name Door64? In elementary school, I received a Commodore 64 for a birthday gift, says Matt Genovese. My dad was not a big fan of the game machines like the Atari, so he simply said I should learn how to program it. And I did. By fifth grade I was coding in assembly language, attended and taught at a local computer club, and subscribed to Commodore magazines. I totally geeked out. So fast forward thirty years. I was trying to come up with a name for this site, and I considered that there are so many people who grew up just like me...starting out on 8-足bit computers, and now working in high-足tech. So I named the site Door64 to pay homage to the Commodore 64 and all the geeks who are now grown up, working alongside me in high-足tech. Looking forward, I am enthusiastic about what we will accomplish together as a community and for our community that is not easily achieved by ourselves. I am thrilled to see connections turn into relationships that create new opportunities inside our networks and beyond. I envision Austin being known not only for technology innovation, but also as a place where a well-足connected technology community as a whole is proactively fostered, grown, and served. Add in Austins dynamic quality of life and you have a formula to attract and retain the best and brightest minds who will continue to drive innovation and economic growth. If you are a technology professional in Austin, join our community at Door64.com Get involved by attending one of our Door64 networking events (held twice monthly), sponsored by local tech companies. Consider how Door64 can impact Austin, your company, organization, or career. Let us know how we can help! 2/2