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1 Fight Fire with Fire / @fredfigueiredo / AgileWarsaw
Cultural Change? Fight Fire with Fire
A Path to Organizational Agility
Fred Figueiredo (@fredfigueiredo)
Jan 2018 @ AgileWarsaw

A real story＃

Fight the organization

How I started to promote Agile?
Fight the organization!

To save people from processes & bureaucracy!

To save people from bad management!

What do we fight? Where is it coming from?
※All resistance comes from
specific individuals

An example of fighting＃

Hiring a Scrum Master 每 Problem (1/2)
Zero or low number of applicants,
regardless of job post duration

Hiring a Scrum Master 每 Problem (2/2)
Other companies often get 22 applicants
in less than 10 days

What to do?

Mission Scrum Master (experiment)
Within 16h to 18h
From idea, to running experiment
Posted in LinkedIn (anonymous)
With no direct reference to X
Survey with 13 questions
Complementing ※Apply§ site

Results (1/2)
(all images retrieved from LinkedIn)
18x improvement
(vs. similar jobs - competition)
Within 2 days
72 applicants

Results (2/2)
(sample feedback from Twitter)
8/13 are potential candidates.
List is prioritized based on results & feedback
Using a survey eases the process and
provides valid data for initial filtering
Brand improvement

What happened? (1/2)
(what we expected)
(reality)

What happened? (2/2)

How I felt afterwards?

Reflection: Changing HOW is not sustainable (1/3)

Reflection: Where resistance come from＃ (2/3)
Does it already exist or do we create it?
(thanks to my friend and mentor, Saket Bivalkar, for enabling this perspective in me)

Reflection: We resist what is already there! (3/3)
Leadership
Processes Tools

Hi J

Believe there is＃
A

Fight Fire with Fire!

i.e., Use processes & tools to drive cultural change

Let＊s get back to the beginning

Why we do what we do?

Why we need a better way?

Exercise: Why organizations adopt Agile?
? Pair-up
? Identify 2-3 reasons using a max. of 1-3 words
? Time: 1 min

Why we need it? (customer PoV)
※Poor user interface.§
※Too slow to respond.§
(re-write from the most common NPS comments found online)
※Good qualities, but lacks basic needs.§
※Customer service has no idea about their products.§
※Totally unhappy with the system.§

Why we need it? (competition PoV)
$19 Billion
(in 5 years)

Why we need it? (market PoV)
(source: 2015)

Exercise: How is it different from your Why＊s?
We tend to talk about WHAT we need
Not WHY we need it
Example: ※Flexibility§, Why do we need it? ※Because＃§, Why?, ＃ (root-cause)
Why => How => What
(watch this 18 min video)

Tool: Create a sense of urgency!

Exercise: How we adopt Agile?
? Pair-up (different person)
? Identify 2-3 ways using max. of 1-5 words
? Time: 1 min

How our organizations look like today＃

Exercise: How you add value in your company?
? Say your first name and how you add value
? We will find new partners 3 times when I say ※switch§
? When we switch, you need to say something different
? While I do not say switch, hold or talk
? Note: you cannot say your role
? Time: 1min x 3

Exercise: How is it different from your How＊s?
We tend to talk about how to do it
Instead of talking about the value of doing it
Example: ※Introduce Scrum by sending everyone to a PSM§, What is the value of it?

Tool: Promote value-driven conversations

Exercise: What is Agile?
? What is the essence for you, max 1-3 words
? Individual answers
? Time: 30 sec

What is Agile?
Not a process or a tool (& not just for software)
Agile is a cultural mind-set
Agility is an organizational property

What creates a culture?
People
(values, beliefs,
behaviors, ＃)
Leadership
Environment
Tools, Frameworks

Exercise: What is Business Agility?
? Describe it using a max of 8 words
? Time: 1 min

High-performance organizations
(aka., Business Agility)
Our ability to rapidly adapt to external and internal changes
while delivering high-value & quality to our customers

Are we creating an high-performance organization?
※All local optimizations lead to a sub-optimization of the global system.§
Marketing Sales
Product
Mgmt.
Prod Dev
Imp. &
Delivery
Customer
Service
Planning Analysis Design Dev
Test &
Integrate
UAT Operations

Business Agility
Culture
(behaviors & environment)
Operational Excellence
(faster, cheaper & high-quality)
Business Competiveness
(innovation & competitive)
Sweet spot
(aka, flow)

How to do it?

We are Agile!?!
There are the benefits of pursuing Agile?
? High employee satisfaction (due to autonomy and self-organization)
? Delivery of business value (aligned with needs)
? Iterative (progress through successive refinement)
? Incremental (built and delivered in pieces 每 subsets)
? Short feedback loops (validate if we headed in the right direction)
? Visibility (transparency of the work-in-progress)
? Adaptability (to changing requirements, market, etc.)
? Predictability (from visibility and adaptability)
? Control risk (due to the all of the above)
? ＃

Tool: Ask, where are we?
Consider this ※success criteria§ for high-performance organization (10):
? Our people are happy and retention rate is above average in the industry
? Hiring and onboarding new employees takes 1 month, in average
? Our customers are happy with our products
? We continually deliver product value and reduce all types of wastes
? Quickly making decisions and executing our strategy
? We are known for our ability to innovate and disrupt the market
? We have effective & efficient communication & collaboration across functions
? Reduce lead time and increasing customer satisfaction
? We deliver to production several times a day (and all testing is automated)
? Our products are known for their high-quality (e.g., low # of defects)
? Our client acquisition, retention and revenue surpasses forecasts
Time: 30 sec
101 5

Tool: Improvement backlogs

Tool: Improvement backlogs (examples)
Team Improvement Backlog (sample)
? Review working agreements
? Add peer-review to our Definition of Done
? Add a fast-lane to our visual board
? Celebrate hard at the end of the sprint
Program Improvement Backlog items (sample)
? Product Owner Training
? Identify minimum documentation for X project
? Train Marketing team on Agile values
? Look for external Agile Coaches providers
Portfolio Improvement Backlog
? Pilot program self-assessment in Y and Z programs
? Review budget for each program at the end of the quarter
? Get training on Business Value and Decision Models

Tool: Self-assessments at all levels

Tool: Self-assessments (behavior-driven)

Tool: Self-assessment (example)
Product Ownership Health
? To maximize the delivery of value, PO facilitates PBI dev, prioritization and negotiation
? To ease planning, review, and acceptance of PBIs, PO facilitates the dev of AC
Iteration Health
? To get a common understanding, we plan our iterations together with stakeholders
? To mitigate risk, we proactively address inter-dependencies and impediments
Increment Health
? To accelerate value creation , we use explicit and transparent AC and DoD
? To maximize customer satisfaction, we regularly show done, integrated, and tested work
Team Health
? To boost engagement and productivity, we work in a happy, fun and fail-safe environment
Technical Health
? To reduce cost of rework, we actively remove technical debt (code that slow us down)

Tool: Knowledge networks

What we get?

Happiness at work, wouldn＊t you like that?

How to get there?

Closing

Exercise: One take-away, one action
? Write down, somewhere:
? Your biggest take-away / learning?
? What improvement / experiment will you introduce tomorrow?
? Time: 2 min

Exercise: Share take-away
? Pair-up one last time and share (only):
? Your biggest take-away / learning and WHY
? Time: 1 min

Be crazy!

Don＊t fear failure, embrace it!

Have fun!

But always as a team!

Call for action!
Unhappy customers, aggressive competition
and market disruption is real.
Change is a choice.
What will you change tomorrow?

Thank you Google!
(for all the images used, except my drawings)

15+ years, 20+ orgs, from 4 - 60k workers
~6 years
Traditional Product
Development
~9 years
Agile Product
Development

Thank You & Questions
Twitter: @fredfigueiredo
Email: fredfigueiredo@gmail.com
Currently: Passionate contributor at＃

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