際際滷

際際滷Share a Scribd company logo
Non accontentarti
                                                                       della Milano
                                                                         che vedi!
Corso di realt aumentata e mobile expirence
Docente: Mauro Attilio Ceconello
Politecnico di Milano, A.A. 2012/2013
Scuola del Design
Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
//WHY

                                      Milan is generally known for its most famous
                                      attractions, but only few citizens know the
                                      heart of the city.

                                      Through CuriosaMi people can find a lot
                                      of interesting anecdotes and unknown
                                      facts about people and places, and discover
                                      another side of Milan.


                                                                                                           //WHO

                                       students living or studying in Milan
                                       employees and workers who moved
                                       to Milan for business
                                       tourists




Realt aumentata e mobile expirence                         Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
//WHAT

                             A mobile website reporting stories and unknown facts about
                             places and people in Milan. Big QRCodes, linked to different
                             web pages, will be placed near every centre of interest.
                             In each page users can find information, stories and images
                             about that place.

                             Every centre of interest has its own web page, and it wont
                             be possible for users to gain access to the page of other
                             places.

                             Playful approach.

                             //THE SOCIAL SIDE OF THE PROJECT
                             Users can point out new unknown facts from each web
                             page, which could be included among the main pieces
                             of information on the centres of interest. Users can also
                             subscribe to the website and they will be sent a newsletter
                             with clues about new discovered centres will be sent
                             to them.

                                                                                                                                                //WHEN

                                                                            A week before: postcards with the QRCode
                                                                            linked to an advertising web page will
                                                                            be distributed in the main stations and
                                                                            university in Milan

Realt aumentata e mobile expirence                                                              Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
//WHERE



                                      8
                                                                       7




                                                  9
                                          1




                                                               3   6




                                              5
                                                      2



                                                      10


                                                           4




Realt aumentata e mobile expirence                                        Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
1                                             2
THE GHOST STATION//C.so Sempione,Via Moscati   STRETTA BAGNERA//Via Torino
A bumper rail in a flower-bed                  One of the first serial killer of the history buried
                                               here his victims




 3                                             4
VILLA INVERNIZZI//Via Cappuccini 3             Walls with letters and signs//via Archimende, via Piolti
Flamingos living in the centre of the city     Signs pointed out air-raid shelters during World War II




Realt aumentata e mobile expirence                                   Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
5                                                 6
S.AMBROGIO//                                       770 POERIO ROAD//Via Poerio 35
The evil column and the strange chess-board        The only European house numbered 770
on the church wall




 8                                                 4
THE ICE-HOUSE//Via SantElembardo                  CAMPUS POLIMI//Via Durando, Bovisa
An ancient ice-house used as a place of worship.   The campus buildings were important factories, producing
Subsequently a villa has been built nearby and     solphuric acid. Bovisa was an industrial area, nowadays old
the ice-house has become part of its garden.       gasholders can be found in the area, which have become the
                                                   symbol of the district.




Realt aumentata e mobile expirence                                     Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
9                                            10
Prisoner Bell-tower//Via Giannone 9           S.EUSTORGIO//Piazza Vetra
An old bell-tower in a big flower-bed among   The Basilica of S.Eustorgio and Piazza Vetra were theaters
some block of flats                           of atrocious events related to the Inquisition.




Realt aumentata e mobile expirence                                 Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
/storyboard//1




Realt aumentata e mobile expirence   Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
/storyboard//2




Realt aumentata e mobile expirence   Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
/storyboard//3




Realt aumentata e mobile expirence   Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
/storyboard//4




Realt aumentata e mobile expirence   Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
/storyboard//5




Realt aumentata e mobile expirence   Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
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CuriosaMi

  • 1. Non accontentarti della Milano che vedi! Corso di realt aumentata e mobile expirence Docente: Mauro Attilio Ceconello Politecnico di Milano, A.A. 2012/2013 Scuola del Design Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 2. //WHY Milan is generally known for its most famous attractions, but only few citizens know the heart of the city. Through CuriosaMi people can find a lot of interesting anecdotes and unknown facts about people and places, and discover another side of Milan. //WHO students living or studying in Milan employees and workers who moved to Milan for business tourists Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 3. //WHAT A mobile website reporting stories and unknown facts about places and people in Milan. Big QRCodes, linked to different web pages, will be placed near every centre of interest. In each page users can find information, stories and images about that place. Every centre of interest has its own web page, and it wont be possible for users to gain access to the page of other places. Playful approach. //THE SOCIAL SIDE OF THE PROJECT Users can point out new unknown facts from each web page, which could be included among the main pieces of information on the centres of interest. Users can also subscribe to the website and they will be sent a newsletter with clues about new discovered centres will be sent to them. //WHEN A week before: postcards with the QRCode linked to an advertising web page will be distributed in the main stations and university in Milan Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 4. //WHERE 8 7 9 1 3 6 5 2 10 4 Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 5. 1 2 THE GHOST STATION//C.so Sempione,Via Moscati STRETTA BAGNERA//Via Torino A bumper rail in a flower-bed One of the first serial killer of the history buried here his victims 3 4 VILLA INVERNIZZI//Via Cappuccini 3 Walls with letters and signs//via Archimende, via Piolti Flamingos living in the centre of the city Signs pointed out air-raid shelters during World War II Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 6. 5 6 S.AMBROGIO// 770 POERIO ROAD//Via Poerio 35 The evil column and the strange chess-board The only European house numbered 770 on the church wall 8 4 THE ICE-HOUSE//Via SantElembardo CAMPUS POLIMI//Via Durando, Bovisa An ancient ice-house used as a place of worship. The campus buildings were important factories, producing Subsequently a villa has been built nearby and solphuric acid. Bovisa was an industrial area, nowadays old the ice-house has become part of its garden. gasholders can be found in the area, which have become the symbol of the district. Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 7. 9 10 Prisoner Bell-tower//Via Giannone 9 S.EUSTORGIO//Piazza Vetra An old bell-tower in a big flower-bed among The Basilica of S.Eustorgio and Piazza Vetra were theaters some block of flats of atrocious events related to the Inquisition. Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 8. //storyboard//1 Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 9. //storyboard//2 Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 10. //storyboard//3 Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 11. //storyboard//4 Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina
  • 12. //storyboard//5 Realt aumentata e mobile expirence Gruppo 07: Francesca Casnati, Marco Di Paola, Lucia Oggioni, Roberta Rosina