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- 1. July. 2010 ???? ?????? ??
- 2. Index Company Information - Business Model - Company History - Media Power - Contents Power Paradigm Shift - External - Internal - User Behavior Pattern Package - Package1 Budget
- 3. Company Business Model ARS ?? ???? ????????? ?????? IPTV ???? ???? ???? ??? ???? ???? ?????? ????? ???? ???? ???? NO1. ??? ????? ???? ??? ?
- 4. Company History (Since 1999~2010) ??? ?? (1999) 2000.04 ???? ?????? ?? ???? ??? ??? (2000 ~ 2002) 2001.12 ??????? , ??? ???? ?? 2002.08 ARS ????? ????? 2002.12 SK ??? ???? ?? ???? (2002 ~ 2003) 2003.09 ?????? ?? ??? ??? ??? (2004 ~ 2006) ???? ?? ?? (2007 ~ 2009) 2009.12 ??? 600 ? ?? 2007.06 ??? ?? 7 ?? ?? 2004.11 ????? ??? 50 ???????? 2008.01 ???? ?? ??? ?? 2008.10 ELW ??? ?? ??? ??? ??? ???? ?? 2009.10 ?????? ?????? ???? ?? 2009.04 ?? ?? ?? Pax TV ?? ??????? ???? (2010 ~ 2012) 2006.11 ??? 400 ? ?? 2006.11 ????? ?? 2006.03 ?????? ???? ????? 2005..09 ??? ???? ?? 2005..03 ????? ???? 100 ?? ?? 2008.8 ??? ?????? ?? 2010.01.22 ?? TV ?????? Ch303 ?? 2010.06~ QOOK TV (KT) MY LGTV (LG) ????
- 5. Media Power (Ranking Site) < ???? ?? ?????? ?? > < ?? : 2010.05.31 ?? . ???? > ??? ????? ???? ??? ???? ?? ????? ?? ?????? ????? ????
- 6. Media Power (Case Study) ¡° ???? ??? ?????? ??? ?????? ???? . ¡° - H ?? ???? L ?? -
- 7. Contents Power (Menu) ????? ?? ?????? ???? ??? ???? ??????
- 8. Paradigm Shift ÃûÔ~ : ????? ???
- 9. Paradigm Shift (External) ???? ??????? ?? ???? ???? ??? ? ???? ???? ??? ?? ??? ???? ?? < ?? : ????? 2010.05.11 ???? ?? > < ?? : ?????? 2010.01.21 ???? ?? >
- 10. Paradigm Shift (External) 09 ??? ?????? ????? ?? ???? ?????? ?? ( ???? , ELW , FX ??? )
- 11. Paradigm Shift (External) ???? ? ??? ??? ???? ???? ? ( ?? ?? ) ?? ?? ¶Ì éL ?? ?? ???? ???? KB ?? SK ?? ???? ???? ???????? ?????? ?????? ?????? ???? ??????? ?????? ??????
- 12. Paradigm Shift (External) ???? ? ??? ??? ???? ???? ? ( ???? ) ?? ?? ¶Ì éL ?? ?? ???? KB ?? SK ?? ???? ???????? ?????? ?????? ???? ??????? ?????? ????
- 13. Paradigm Shift (External) ??? ?????? ???? ???? ??? ??? TV ??? (1994 ~ 1996) 1994 ???? TV (MBN) ?? 2002 ??? TV ?? 1999 ???? TV (WOWTV) ?? ??? TV ????? (1997 ~ 2005) 2007 ???? TV ?? 2008 ???? TV (SEN) ?? 2008 ????? TV (MTN) ?? ??? TV ????? (2005 ~ 2009) 2010 ?? TV IPTV ??? ?? IPTV ? ???? ??? (2009 ~ 2010) ???? ????? (2011 ~) 2009 ?? TV ?? 2009 SBSCNBC ?? 2011 ~ ???? ????? ? ???? ?????
- 14. Paradigm Shift (Internal) ???? , ELW ? ???? ?? ????? ???? ???? [ ???? /ELW PV Trend] [ ???? /ELW UV Trend] Source: paxnet weblog data_2009.10~2010.5
- 15. Paradigm Shift (User Behavior Pattern) ???? ??? ?? ?? ?? , ??? ???? ?? ?? ?? ? ?? ??? ?? ? ?? ?????? ???? ?? ???? ??? Action Flow ?? ???? ??? ??? ?? ??? ??? ???? ??? ?? ???? ??? ?? ?? ?? ???? TV ???? ??? ?? ?? ???? TV ?? ??? ?? ?? ???? ?? ????
- 16. Paxnet¡¯s Package - Package
- 17. Recruiting Of Participants (League) ? ?? ?? 09 ? ~10 ? ???? ??? ?????? ??? ?? ??? ????? . ?? ? ???? ??? ?? ??? ??? ??? ?? ????? (1 ? 5 ????? ) ????? (5 ????? ) ???? ?? (1 ????? ) ??? (1 ? 5 ????? ) ELW ??? ?? ?? (3 ? ~2 ??? ) ???? ???? ???? (60 ??? ) VIP (2 ??? ?? ) ????? ( ?????? ???? ) ???? ???? ????? (19~30 ? ) VVIP (1 ???? ) ?? ( ?? ) ?????? ???? ??? ??? ?????? ??
- 18. Package1. ??? ???? ?? ???? ??? ?? ??? ???? ???? ?? ??? ???? ??? ??? ????? ???? ??
- 19. 1. Recruiting Of Participants (Option1) ???? ?? ? ?? (EX2.) ??? 5 ??? ?? ??? ; ???? ?? 5 ? ????? ???? ??? ???? , ???? ???? ????? ?? <5 ? ??? ????? > ???? ???? +
- 20. 1. Recruiting Of Participants (Option2) ???? ?? ? ?? (EX2.) ??? ?? ?? ??? ; ???? ????? ???? ??? ???? , ???? ???? ????? ?? < ??? ?? ????? ??? > ???? ???? +
- 21. 2. PR & Event Management ??? ????? ?? ?? ??
- 22. 2. PR & Event Management ELW, FX ?? , ???? ? ???? ?? ? 1 ???? ????
- 23. 2. PR & Event Management <sample> ?? ???? ?? ??? ???? ?????? ??? ???? ??? ???? ?? (EX2.) ???? oo ??? ???? ?????? ??? 1 ? ??? ; ??? ??? ?? ?? 1 ?? 1~30 ??? ?????? ??? ????? ?? ? 1 ? ?? ?????? , ?? ???? ??? ?????? ???? ?? ??
- 24. Thank you