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Customer Persona
7
Customer
Persona:
The customer persona is a catchall term to describe
your products main persona. It might be the user
persona, for example, for a B2B product or be the
buyer and user for a consumer-oriented product.
For a business that sells products to other
businesses, a customer persona could represent
either the user or the buyer personas.
Customer Persona

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Customer Persona

  • 2. Customer Persona: The customer persona is a catchall term to describe your products main persona. It might be the user persona, for example, for a B2B product or be the buyer and user for a consumer-oriented product. For a business that sells products to other businesses, a customer persona could represent either the user or the buyer personas.