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Customer Persona

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The customer persona represents the main user of a product, whether that be the actual user for business-to-business products or the buyer and user for consumer products. For businesses selling to other businesses, the customer persona can encompass both the user and buyer personas. The customer persona is meant to describe the product's primary target persona in a concise way.

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Customer Persona: The customer persona is a catchall term to describe your product’s main persona. It might be the user persona, for example, for a B2B product or be the buyer and user for a consumer-oriented product. For a business that sells products to other businesses, a customer persona could represent either the user or the buyer personas.
Customer Persona

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Customer Persona

  • 2. Customer Persona: The customer persona is a catchall term to describe your product’s main persona. It might be the user persona, for example, for a B2B product or be the buyer and user for a consumer-oriented product. For a business that sells products to other businesses, a customer persona could represent either the user or the buyer personas.