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Michelle Colette Fuhrer is a freelance writer and editor seeking new opportunities. She has experience managing editorial teams, writing for various magazines on topics such as art, fashion, and politics. She is proficient in Adobe and Microsoft software and has managed press for galleries in the US, Europe, and Canada. Previously she has interned and freelanced in Barcelona and the UK, building a portfolio and range of professional contacts.
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Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that油qma油is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
油
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community.油There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
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If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each油campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
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This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that油qma油is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
油
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community.油There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
油
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each油campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
CV
- 1. Cirriculum Vitae Michelle Colette Fuhrer +7873222081 michellecolettefuhrer@gmail.com linkedin/michelle fuhrer I am enthused by restrictions set to me, managing my own time and guidelines. Adhering and applying concepts of marketable and social media attributes to edited content. I find myself excited by briefs and freelance projects, finding inspiration through everyday and situation specific insights and am looking to work with like-minded and engaging people/companies/projects. Working for Wall Street International Magazine I have been editorially managing a external team of multi talented authors on cultural topics as Art, Fashion, Lifestyle, Music, Technology, Science and political matters, amongst others. Using Adobe and Microsoft suites I created beautiful imagery and sourcing inspiration from texts. Alongside this I manage press for Galleries extensively around the U.S. and on a smaller scale; Europe and Canada, using promotional and marketing features. Previous to this I moved to and worked as a freelance writer in Barcelona, utilising skills and the european market to sell content of cultural, popular and personal genre to Magazines and Zines and working in Marketing for popular local Restaurant and Fashion stores. Here I built a portfolio of contacts. Internships/Commissions Writing for artists, galleries and Theaters across Yorkshire, reviews and personal statements, released, printed and blogged Previously created personal commissions for tailors on Saville row and boutiques in Carnaby Street, from one off individualised written pieces to surface prints and art artifacts for French fashion house Colette. Professional History: Not Just A Label Article writer August, 2015 Wall Street International Magazine Editor July 2015-Present Budva, Montenegro Freelance Article writer Dec 2014- July 2015 Barcelona, Spain
- 2. Next Administration assistant July 2013-present Kingston, London (Volunteering in Asia 4months) House of Fraser Biba Brand Manager August -16 Dec 2012 Oxford St, London House of Fraser Womens-wear supervisor April 2011 to August 2012 Oxford St, London Education History: Kingston University MA Creative Writing September 2014-September 2016 First Aid (FAW) Level 3 London Metropolitan University 2:1 BA HONS Fine Arts Yorkshire Coast College, Scarborough Foundation Diploma: Art and Design Harrogate College, Harrogate National Diploma: Fashion and Textiles -Distinction (X3)