Tanon Areepitak has an MSc in Marketing from Strathclyde Business School and a B.Eng from King Mongkut's Institute of Technology Ladkrabang. As part of her MSc, she conducted dissertation research on factors influencing Gen-Y consumers' intentions to purchase smartphones in Thailand. She has marketing consulting experience with a small salon in Glasgow and event coordination experience with the Thai Student Committee at Strathclyde. Her skills include branding, graphic design, digital marketing, and communications planning. She is fluent in English and experienced in various business programs and competitions.