Danish Election 2011

Sep 2, 2011Download as PPT, PDF2 likes726 views

A take on the first 7 days of the Danish election campaign - what the people, the politicians and the media are using the digital tools for. Talk was given at Nordich Tech Politics http://nordic-techpolitics.com in Oslo on September 2nd 2011.

The Facebook election Nordich tech politics 02. september 2011 v. Anna Ebbesen

agenda Facts on Denmark The people The politicians And the media…

“ Forenings Danmark ” Billede af batminton

We’ve kept politics and religion in the closet

Change is coming - Before and after the web: 53 Communication classic (web as a channel) Sender Web Facillitator Journalists Other types of communication Network communication (web as a platform) Target groups Web/ media/ campaigns/coworkers

Videos of politicians are now a viral hit

Some new attempts FB meeting via FB chat

Tests – last elections most common digital action

@annaebbesen digitaletanker.dk G+ Anna Ebbesen

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Social Media and Politicsguest4ab176

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Social Media and PoliticsErin Murphy

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Social Media WorksopMuscular Dystrophy Campaign

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Social media vace (april 2012)Fairfax County

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Digital Public Affairs by Fleishman-Hillard Hanneke Verhelst

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Ponte pa’ tu pais :: Claudia Chez Abreucgrowth

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1) In late 2011, Danilo Medina was campaigning for president of the Dominican Republic. His campaign launched an initiative called "Ponte pa' tu país" to engage citizens, especially youth, and raise the level of political debate. 2) The initiative created a virtual platform for citizens to submit proposals on issues like education, infrastructure, and the environment regardless of political affiliation. Citizens could then vote on and comment on proposals. 3) Over 3027 proposals were submitted, with 32 being incorporated into Medina's government plan. The initiative helped grow his social media following and engaged over 4425 voters. It was the first of its kind in Latin America and the Caribbean to directly incorporate citizen proposals

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Social media is an interactive form of media that allows for real-time feedback and sharing of information. It includes tools like Facebook, Twitter, YouTube, and Flickr. The Fairfax County government uses social media to engage with residents, provide timely information to large audiences, and answer questions. Some key initiatives have included providing updates about H1N1 vaccination clinics on Facebook and Twitter and addressing resident questions during Snowmaggedon 2010. Mobile access to social media is increasing as more people use smartphones.

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