Data analytics01
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This document outlines the data analytics and reporting services provided by LEMON Mobile LLC. LEMON will supply customer data in standard formats like CSV and Excel that is easily digestible. They will analyze data on device usage, location, messaging interactions and demographics to provide insights. Customizations can also be made to reporting formats to meet specific customer needs.
Data analytics01
- 1. Data Analytics and Reporting All the stuff about your attendee that you June 2012 never knew you could ask for… This LEMON presentation is confidential and contains proprietary information. Neither this presentation nor any of the information contained herein may be disclosed to any person under any circumstance without prior written permission of LEMON Mobile LLC. 1 Confidential & Proprietary Information. All Rights Reserved.
- 2. Data Analytics and Reporting • LEMON will supply information which can be easily digested and interpreted by the client and is delivered in standard formats and visual representations. • Formats include (but are not limited to) .csv, Excel charts, heat maps and Google maps showing device location data which can be supplied as both video and in image format (.jpg, .png). • LEMON will work close with the client to further customize and refine current standard formats to best answer client specific questions regarding their fans’ migratory patterns. Any additional costs incurred from this additional service will be pre-‐ agreed. 2 Confidential & Proprietary Information. All Rights Reserved.
- 3. Data Analytics and Reporting Data analyzed and made available to client: • Device universe • Device decrease through attrition • Active devices • Message delivery, open rates, open rates/time • Battery usage • Device location – at event or world wide • Device mobility • Device type (OS) 3 Confidential & Proprietary Information. All Rights Reserved.
- 4. App Universe Analysis • LEMON will supply a breakdown of the number of devices that opt-‐in to the location service (need total number of downloads from app producers to generate a % thereof) • Reports show device opt-‐ins over time to be aligned with external media campaigns to indicate success 4 Confidential & Proprietary Information. All Rights Reserved.
- 5. Messaging • Number of messages delivered and subsequently opened • Number of messages delivered and or opened over time to be aligned with external campaign data to gauge success of campaigns • Quick view of all events (active and disabled) • Quick view of Events changing device cadence (frequency of location update) 5 Confidential & Proprietary Information. All Rights Reserved.
- 6. Fan Mobility – Game Day • Breakdown of fan mobility on game day (heatmaps) • Depiction in time-‐slices that give visual representation to device mobility over time • Events and messaging can react to device numbers by identifying congestion points or fan congregations before or after game 6 Confidential & Proprietary Information. All Rights Reserved.
- 7. Device Temporal Activity – Game Day Analysis of arrival time of fans and their proximity to the stadium , sponsor locations or other landmarks (such as pub or restaurant, public transport etc.) by using latitude and longitude. Different options available Traffic around Columbus Circle during large NY event # Devices Time 7 Confidential & Proprietary Information. All Rights Reserved.
- 8. Device Home Location • Anonymous analysis of fan home location and representation thereof in heat maps and other Google map representation • Graphical representation of data in alternative formats for analysis and reporting 8 Confidential & Proprietary Information. All Rights Reserved.
- 9. Demographic Profiling Anonymous analysis of fan location broken down in the categories of top neighborhoods, cities, regions and countries supplied in Excel and as visual representations (pie chart, graph, column) Top Regions Top Cities 5 6000 4.5 5000 4 4000 3.5 3 3000 2.5 2000 Series1 2 1000 1.5 Series1 Series2 1 0 0.5 Florida Pennsylvania North Carolina Maryland Ohio Louisiana Arizona Missouri Washington Tennessee 0 9 Confidential & Proprietary Information. All Rights Reserved.
- 10. Thank You! For any additional information about our Data Analytics & Reporting tool set, please contact James Rodmell at james@lemonllc.com 10 Confidential & Proprietary Information. All Rights Reserved.