This document discusses plans to build an in-house user behavior tracking system to replace Google Analytics. It would track users across multiple platforms, store data in HBase with 1.5 billion entries, and have response times under 20ms. Data would be collected from nginx logs via Flume and written to HBase. The row key design and use of inverse timestamps are discussed to enable fast lookups by user or timespan. Cross-domain tracking techniques like cookies, fingerprinting, and HTML5 storage are also mentioned. The document touches on batch processing of the stored data and using a recommendation engine called Myrrix.