David Gauntlett is a British media theorist who studies how people use digital media for self-expression and identity. The document discusses how creativity involves combining ideas and materials in new ways, and how being creative increases feelings of participation and connection to the world. It argues that creativity is essential for a flourishing society, as it allows people to make and share things rather than just consume pre-made things. People have been creative for centuries through activities like embroidery, and new technologies like blogs and YouTube give people new ways to freely express their creativity and individuality.