![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Amy Riley
Outreach Plan:
First I will make sure my LinkedIn profile is polished and
includes all of my information.
Send a Personalized Connection Request.
Check on updates and send a message within the 24-
48 hour timeframe after a interview
PROFILE
PICTURE
Senior recruiter -ESPN
Amanda McCollough
Outreach Plan:
Make sure my profile is unique and professional
looking..
I will send a LinkedIn InMail message with a eye
catching subject line and by finding a similarity we both
share.
I will follow up within a few weeks to ensure we can
continue to converse.
PROFILE
PICTURE
Talent Acquisition ESPN
Gene White
Outreach Plan:
Research the company and the skills and traits they
look for.
Reach out by either A personalized connection request
or by sending a InMail message
Circle back around days after the initial message
PROFILE
PICTURE Talent Acquisition - Fox
Sports](https://image.slidesharecdn.com/defranciscomichaelsmmpb12023-november-240323171238-ab82a81b/85/DeFrancisco_Michael_SMM_PB1_2023-November-pptx-4-320.jpg)
![REFERENCES
27 KPI examples: A guide to great key performance
indicators. OnStrategy. (2023, April 25).
https://onstrategyhq.com/resources/27-examples-
of-key-performance-indicators/
Glassdoor job search | you deserve a job that loves you
back. (n.d.). https://www.glassdoor.com/index.htm
Management, S. (2023, September 13). What are the
top skills you look for in sports media and
communication professionals?. Top Skills for
Sports Media and Communication Professionals.
https://www.linkedin.com/advice/0/what-top-skills-
you-look-sports-media-communication
Meet sports employers face-to-face at our career fairs
& networking events. TeamWork Online. (n.d.).
https://www.teamworkonline.com/pages/events
O*Net online. O*NET OnLine. (n.d.).
https://www.onetonline.org/
Ondrejka, T. (2023, March 28). How to reach out to a
recruiter on linkedin? use these 7 proven
messages. How to Reach Out to a Recruiter on
LinkedIn? [with examples].
https://www.linkedin.com/pulse/how-reach-out-
recruiter-linkedin-use-7-proven-
tom%C3%A1%C5%A1-ondrejka/
Rawnsley, A. (2020, April 4). 7 essential skills for
working in sports media. Sportscaster Life.
https://www.sportscasterlife.com/7-essential-skills-
for-working-in-sports-media/](https://image.slidesharecdn.com/defranciscomichaelsmmpb12023-november-240323171238-ab82a81b/85/DeFrancisco_Michael_SMM_PB1_2023-November-pptx-15-320.jpg)
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DeFrancisco_Michael_SMM_PB1_2023-November .pptx
- 1. PERSONAL BRAND EXPLORATION Michael DeFrancisco Project & Portfolio I: Week 1 November 25th 2023
- 2. My name is Michael and ever since I was young I have loved to be outgoing and express to others my passions in life. Growing up sports has been the biggest passion in my life. After playing Football and Baseball for more than ten years, I learned that this is what I would want to do when I was grown. Not being a world class athlete made me shift my focus from being a player to being an individual who makes his name by commentating, analyzing, dissecting and providing entertainment covering my favorite sports. I tend to be very passionate, opinionated, humorous and knowledgable. I think my brand archetype would be lover, due to my compassion and caring. Jester could also be a archetype I fall into because I love to make jokes and entertain. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: Analyst Color Commentator Reporter BRAND ARCHETYPE - I think what could make me unique is my authenticity and my relatability. As I discovered in the Quiz for Discussion #1, my strength is being able to relate and connect with others. And I think the audience would be no exception. I feel confident that I could connect with them and make them feel like I am one of them. Sports Media Personality for Sports Media Industry Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Amy Riley Outreach Plan: First I will make sure my LinkedIn profile is polished and includes all of my information. Send a Personalized Connection Request. Check on updates and send a message within the 24- 48 hour timeframe after a interview PROFILE PICTURE Senior recruiter -ESPN Amanda McCollough Outreach Plan: Make sure my profile is unique and professional looking.. I will send a LinkedIn InMail message with a eye catching subject line and by finding a similarity we both share. I will follow up within a few weeks to ensure we can continue to converse. PROFILE PICTURE Talent Acquisition ESPN Gene White Outreach Plan: Research the company and the skills and traits they look for. Reach out by either A personalized connection request or by sending a InMail message Circle back around days after the initial message PROFILE PICTURE Talent Acquisition - Fox Sports
- 5. GOALS Short Term: (Immediately After Graduation, 2025) Create my Personnel Website. Look at google search results, Website Traffic Unique Viewers and SEO Analytics Score and Frequency of Google search results Mid Term: (2026) Find a Stable Job Working in the Sports Media Industry. KPI Could be Continued mastery of my craft, My responsibility at the Job or the Quality and Professionalism of my work Long Term: (2036) Create my own content network (Similar to the Volume) and recruit other Media members to join. Employee Churn rate, Average Engagement, Number of Post Shares and % Growth in Following
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Editing and Equipment Setup SOFT HARD Adept Reporting and Researching Adept Hardworking Expert Punctual Expert Social Media Expertise SOFT HARD Adept Graphic Design Adept Detail oriented Adept Interpersonal Skills Expert
- 7. I promise to be Authentic, Honest, Prepared and to become the best Entertainer that I am capable of becoming by pouring my passion into every assignment Im tasked with. I promise to be the hardest working entertainer I can be to fulfill the needs of my audience. PROMISE
- 8. CREDENTIALS Work Experience: Video Intern - Aurora TV Station Associate - Planet Fitness Education: CPR Certified Yorkville High School Graduate 2021 Sports Marketing and Media B.S., Full Sail University 2025 Awards: Deans List Student Phi Theta Kappa honor society recipient Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Emma Barnard Industry Experience: Operations Managing Intern Education: University of Alabama Leadership Experience: Leadership experience goes here Leadership experience goes here Skills and Proficiencies: Time Management - Endorsed by Charles Schmitz Microsoft Office - Endorsed by Paul Michael Hargrove Leadership - Endorsed By Paul Michael Hargrove Michael DeFrancisco Overall Online Presence: Detailed profile aired with great headshot picture and banner image. Very descriptive about experience/ education. Skills are well defined with multiple endorsements. 100/100 HEADSHOT HEADSHOT Industry Experience: TV Station Intern Education: Full Sail University Waubonsee Community College Leadership Experience: Leadership experience goes here Leadership experience goes here Skills and Proficiencies: Online Content Creation - No Endorsments Video Editing - No endorsements Marketing - No Endorsments Overall Online Presence: No banner image paired with a non-professional headshot. Education and Experience are well defined and Skills are listed but with no endorsements. 60/100
- 10. COMPETITION Marcus Ribbon Noteworthy Experience: Fitness Trainer/ Coach Customer service Michael DeFrancisco HEADSHOT HEADSHOT Industry Experience: None yet Education: Full Sail University Lionel university Skills and Proficiencies: Final Cut Pro - No endorsements Adobe Premiere Pro - No endorsements Adobe Photoshop - No endorsements Overall Online Presence: 80/100. Profile Picture Looks professional. The Banner image is of an NFL Football Stadium. His profile lists all of his education, and skillset. He did not include his experience working in the field. Does include a fantastic description to attract employers. Industry Experience: Industry experience goes here Education: Education experience goes here Leadership Experience: Day Camp leader Leadership experience goes here Skills and Proficiencies: Online Content Creation - No Endorsments Video Editing - No endorsements Marketing - No Endorsments Overall Online Presence: No banner image paired with a non-professional headshot. Education and Experience are well defined and Skills are listed but with no endorsements. 60/100
- 11. BRAND POSITION I want my audience to feel like they are just talking to their buddy, someone who you enjoy listening too and can trust. I value the input of others and will work to improve my weaknesses. I want people to feel happy and entertained. DEFRAN
- 12. NETWORKING & MARKETING Industry Events & Organizations Cleveland Sports Entertainment and Career Fair 11/28 Cleveland Ohio MiLB Southern Regional Career Fair 12/7 | Jacksonville Florida Colorado Sports and Entertainment Career Fair 11/29 Denver Colorado Digital Marketing Primary Content: Creating Informative and Entertaining Content surrounding the National Football League and Major League Baseball. Primary Tools: Using YouTube, Twitter and Instagram to make regular updates surrounding events of the sports. Will also use my personnel website to connect them all and to publish my written articles. Website: The more content that I produce it will help me to increase my SEO and bring me up in the Google search results. Additionally the more I produce the larger fanbase I should have. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor Looking for an experienced Mentor who has experience in the Sports Media world who is willing to show me the ropes and teach me the skills necessary to be successful. Formal Education Bachelor of Science in Sports Marketing and Media from Full Sail University Technical Skills Microsoft Office Profeciency, aim to have it down by February 2024 On Camera Experience aim to become better at this by January of 2024 Soft Skills Time Management - March 2024 Memorization - March 2024 Public Speaking - June 2024
- 14. MICHAEL DEFRANCISCO You know the problem with dishonest and unreliable media members who cant connect to your audience? Well, what I do is provide honest, entertaining and informative content for your audience to spend more time on and engage with your platform.
- 15. REFERENCES 27 KPI examples: A guide to great key performance indicators. OnStrategy. (2023, April 25). https://onstrategyhq.com/resources/27-examples- of-key-performance-indicators/ Glassdoor job search | you deserve a job that loves you back. (n.d.). https://www.glassdoor.com/index.htm Management, S. (2023, September 13). What are the top skills you look for in sports media and communication professionals?. Top Skills for Sports Media and Communication Professionals. https://www.linkedin.com/advice/0/what-top-skills- you-look-sports-media-communication Meet sports employers face-to-face at our career fairs & networking events. TeamWork Online. (n.d.). https://www.teamworkonline.com/pages/events O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/ Ondrejka, T. (2023, March 28). How to reach out to a recruiter on linkedin? use these 7 proven messages. How to Reach Out to a Recruiter on LinkedIn? [with examples]. https://www.linkedin.com/pulse/how-reach-out- recruiter-linkedin-use-7-proven- tom%C3%A1%C5%A1-ondrejka/ Rawnsley, A. (2020, April 4). 7 essential skills for working in sports media. Sportscaster Life. https://www.sportscasterlife.com/7-essential-skills- for-working-in-sports-media/
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.