Makeshift Demo 1

Feb 3, 20130 likes1,011 views

The document discusses a company that aims to make products that help independent creators and small businesses by giving them tools to easily create, market, and sell digital products. It outlines plans to initially launch a basic e-commerce platform, then test different types of targeted marketing campaigns and partner with websites that have untapped audiences. The goal is to provide the simplest solution for independent makers and sellers to manage products and transactions while taking only a small fee.

We make products that give a leg up to the little guy 1

“We make products that give a leg up to the little guy”

DECIDE DECIDE DECIDE DECISIONS

1. PITCH 2. HACK 3. MAKE 4. SHIFT

Small, useful, real
Something big
product we can hack
and valuable
together quickly

Something big
and valuable
that gives a
massive leg up
to the little guy

Sell the digital things you make to
the people in your networks
We make products that give a leg up to the little guy 10

The fairest, most useful and most
elegant e-commerce solution for
independent digital makers

We make products that give a leg up to the little guy 11

Trends we’re hoping to exploit
• Rise of the independent digital maker
• Rise of very big (global) but very specialist communities
• Social media-isation of all marketing
• Mobile-isation of all commerce
• Digital by default for all media = End of ripping = end of
stealing being acceptable

We make products that give a leg up to the little guy 12

Demo
We make products that give a leg up to the little guy 13

Seller proposition
• Add digital / physical products or services in a few clicks
• Free tools to support relevant social media marketing
• Embed Bitsy checkout on your own website with one line of code
• Incredibly simple, mobile friendly checkout
• Low fees - 5% + 25p of all transactions or 10% + 50p for transactions
referred from veriﬁed partners

We make products that give a leg up to the little guy 14

Developer / partner proposition
• Powerful API - the same one we use:
• Allow your users to create Bitsy accounts
• Create and modify items
• Associate items with other IDs
• Apply for partner status to get 5% + 25p of all items generated from your
service - same as we get

We make products that give a leg up to the little guy 15

1. Ship vanilla
product and iron out
bugs

We make products that give a leg up to the little guy 16

2. Launch a series of Film? Blog courses? Radio plays?

campaigns targeting
speciﬁc verticals to
learn about what
matters to end users
Sound ﬁles? 3D shapes? Short stories?

We make products that give a leg up to the little guy 17

3. Do deals with web
properties with
poorly monetized
digital inventory to
become partners

We make products that give a leg up to the little guy 18

One more thing...

We make products that give a leg up to the little guy 19

The simplest way to create,
manage and share lists of people
We make products that give a leg up to the little guy 20

Demo
We make products that give a leg up to the little guy 21

Challenge: Who is it for?

Small companies that rely on freelancers?
Freelancers that rely on small companies?
People who organise smaller events?
Recruiters?
Who else?

We make products that give a leg up to the little guy 22

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Makeshift Demo 1

1. We make products that give a leg up to the little guy 1

2. “We make products that give a leg up to the little guy”

3. + Nathan Miller!

4. DECIDE DECIDE DECIDE DECISIONS 1. PITCH 2. HACK 3. MAKE 4. SHIFT

5. DECIDE DECIDE DECIDE DECISIONS 1. PITCH 2. HACK 3. MAKE 4. SHIFT

6. “Little big ideas”

7. Small, useful, real Something big product we can hack and valuable together quickly

8. Small, useful, real Something big product we can hack and valuable together quickly

9. Something big and valuable that gives a massive leg up to the little guy

10. Sell the digital things you make to the people in your networks We make products that give a leg up to the little guy 10

11. The fairest, most useful and most elegant e-commerce solution for independent digital makers We make products that give a leg up to the little guy 11

12. Trends we’re hoping to exploit • Rise of the independent digital maker • Rise of very big (global) but very specialist communities • Social media-isation of all marketing • Mobile-isation of all commerce • Digital by default for all media = End of ripping = end of stealing being acceptable We make products that give a leg up to the little guy 12

13. Demo We make products that give a leg up to the little guy 13

14. Seller proposition • Add digital / physical products or services in a few clicks • Free tools to support relevant social media marketing • Embed Bitsy checkout on your own website with one line of code • Incredibly simple, mobile friendly checkout • Low fees - 5% + 25p of all transactions or 10% + 50p for transactions referred from veriﬁed partners We make products that give a leg up to the little guy 14

15. Developer / partner proposition • Powerful API - the same one we use: • Allow your users to create Bitsy accounts • Create and modify items • Associate items with other IDs • Apply for partner status to get 5% + 25p of all items generated from your service - same as we get We make products that give a leg up to the little guy 15

16. 1. Ship vanilla product and iron out bugs We make products that give a leg up to the little guy 16

17. 2. Launch a series of Film? Blog courses? Radio plays? campaigns targeting speciﬁc verticals to learn about what matters to end users Sound ﬁles? 3D shapes? Short stories? We make products that give a leg up to the little guy 17

18. 3. Do deals with web properties with poorly monetized digital inventory to become partners We make products that give a leg up to the little guy 18

19. One more thing... We make products that give a leg up to the little guy 19

20. The simplest way to create, manage and share lists of people We make products that give a leg up to the little guy 20

21. Demo We make products that give a leg up to the little guy 21

22. Challenge: Who is it for? Small companies that rely on freelancers? Freelancers that rely on small companies? People who organise smaller events? Recruiters? Who else? We make products that give a leg up to the little guy 22

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Makeshift Demo 1

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Makeshift Demo 1