Developer Kit TMG
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The document summarizes the KotaGames platform for game developers. It provides a mobile gaming platform that allows developers to reach users across Southeast Asia on any mobile device with a browser. Developers can monetize their games through the platform's freemium model and virtual goods purchases. The platform offers APIs for user and social graph access, payments, invitations, and rewards to help developers acquire, engage, and monetize users. Revenue is shared at 70% for developers based on a tiered model.
Developer Kit TMG
- 1. KotaGames Platform For Game Developers
- 3. GAMING REVENUES Gaming Revenues will be driven by US$1.5B Freemium & Virtual Goods With KotaGames we can capture this revenue opportunity! US$200M
- 4. SPOTLIGHT INDONESIA Device Footprint Demographics Monthly Spending Devices sold (July11) Infrastructure Fragmentation
- 5. KOTAGAMES PLATFORM KotaGames is the ONLY Platform in SEA that works on ANY mobile device with a browser
- 6. BUSINESS MODEL 3 Steps to Monetization : Users purchase Users purchase Easy Connection to Payment Gateways Ki via multiple Virtual Items with payment methods Ki
- 7. STRONG TRACTION ~500K users in Aug12 at ~64% monthly growth ~250K MAUs with ~50% Active Rate
- 8. ENGAGEMENT 225 Pages per Month *>30% of Total Mobile Internet Usage! 2x Visits per Day >20 Minutes per Visit * Average user browses ~670 pages per month according to Opera
- 9. MONETIZATION Our users have lower spending power but are more willing to pay Paying MAU 1.3% 36% 27x ARPDAU ~US$0.046 US$0.036 -22% Paying MAU: % of paying Monthly Active Users (incl Data Packages) ARPDAU: Average Revenue Per Daily Active User
- 10. GROWTH TARGETS TMG will spend up to US$2.5M to acquire users Up to US$1.5M worth of Revenue!
- 11. A&P PLANS TMG will invest in these areas for Growth: Mobile Ad-Networks Telco Co-Marketing Partnership with Handset Manufacturers Global Brands like Nokia & Local OEMs like Nexian Partnership with Mobile Browsers Opera, UC Browser Product Virality
- 12. TELCO CO-MARKETING Partnerships with Telcos for Co-Marketing Including strong support from Singtel Op-Cos with 424M Subscribers
- 13. XL PARTNERSHIP SIM-Card Bundling Launch with Media Event Booth@ ICS 2012
- 14. TSEL PARTNERSHIP Exclusive Game & Co-Branding Marketing Support
- 15. GAME MARKETING Promotional materials will feature new, top-performing or premium games Mobile Banners Flyers Telco Co-Marketing
- 16. 3rd-PARTY PLATFORM Reach & Monetize emerging market users HTML-Based Platform with easy integration APIs to Acquire, Engage, Monetize Users
- 17. TECHNICAL OVERVIEW KotaGames acts as a Proxy for users to access your Games Games can be developed in ANY server side language Output to XHTML to have best device support Supports CSS and ANY HTML Tags RESTful API Calls Supports JSON/XML Responses
- 18. KG PLATFORM APIs User: Get user info and search for users Friends: Get/Search Social/Game graph Direct Pay: Instant payment using telco billing Invitation: Send Game Invitations via Kmail Rewards: Pull rewards from KG Rewards And Many more..
- 19. REVENUE SHARE 70% of post-payment Revenues to Developers *Telco Share Rev-Share 70% Dev 21%, TMG 9% 60% Dev 28%, TMG 12% 50% Dev 35%, TMG 15% 40% Dev 42%, TMG 18% 30% Dev 49%, TMG 21% * Revenue share schemes defer from telcos. TMG strives to keep it at a fair & competitive level
- 20. START TODAY! Work with us to get users & revenue from your games! Start early to enjoy these benefits: Early-Mover Advantage Fast access to new APIs & functions Marketing Support dedicated to pioneers Contact: muara.sipahutar@tmgamer.co
Editor's Notes
- #3: TMG brings mobile social gaming to emerging markets like SEA and India where PC penetration is low and vast majority of people use features phones like Nokias.