Developing i.t market in pakistan
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This document analyzes potential business opportunities for Scandinavian IT service companies in Pakistan. It discusses the growing Pakistani IT market and the portfolio of an exemplar Scandinavian IT company, ITUM. While the Pakistani market presents opportunities due to its growth, developing infrastructure, and government support for IT, there are also challenges such as political instability, a developing economy, and cultural differences. Overall, the document concludes that a win-win partnership is possible if Scandinavian companies can navigate the local business culture and leverage Pakistan's market potential for growth.
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Developing i.t market in pakistan
- 1. re There Business Opportunities for Scandinavian IT Service Companies in Pakistan Case ITUM Muhammad Farooq MS ICT Entrepreneurship
- 2. Contents Introduction Methodology Scandinavian IT market and ITUM Pakistan IT market Business opportunities in Pakistan Pakistan market analysis for ITUM Benefits and challenges in Pakistan market Conclusion 2
- 3. Introduction
- 4. Introduction Scandinavia is developed IT market Scandinavian IT companies are familiar with up- to-date technology Looking towards developing countries for new business opportunities Ambitions to grow internationally Mobility in IT business 4
- 5. Introduction Pakistan IT market is developing at the rate of 50% per annum for last 5 years High level of IT optimization is required Telecom revolution in Pakistan last 5-years Tele-density has now reached around 50% Customers, Government Initiatives, Neighboring countries Is IT revolution next??? 5
- 6. Introduction Are there business opportunities for Scandinavian IT service companies in Pakistan - Case ITUM 6
- 7. Methodology
- 8. Research Methodology Scandinavian Market: Study ITUM documents Interview ITUM executives and customers Internet research Business tools for analysis 8
- 9. Research Methodology Pakistan Market: Random Sampling Surveys and Questionnaire Telephonic interviews Internet research Business tools for analysis 9
- 10. Scandinavian IT Market and ITUM
- 11. Trends in Scandinavian IT Market Outsource IT operations Integrating infrastructure and application services Increase in mobile applications IT optimization in government and banking sector 11
- 12. Trends in Scandinavian IT Market Development of portals and integration of services Security solutions in banking and insurance sector ERP solutions IT applications for business intelligence 12
- 13. Portfolio of ITUM IT Strategies and planning IT Infrastructure Services IT Security Solutions Hardware and Software Deliveries 13
- 15. IT Market Growth in Pakistan 15
- 16. Success Factors in Pakistan Market Reliable Experienced Long term commitment Cost effective Quality and standard Networking 16
- 17. IT Market Potential Growing market Mostly IT companies are working on development projects Focusing on outsourcing projects Only few are working on high level projects Not very experienced Long term projects 17
- 18. Business Opportunities in Pakistan
- 19. Potential Customers for ITUM Banks and financial institutes Government projects Educational institutes Telecom and MNCs Insurance companies 19
- 20. Highly Demanded IT Services in Pakistan Animation ERP Convergence Web 2.0 20
- 21. Highly Demanded Competencies in Pakistan Knowledge process outsourcing (KPO) E-commerce and m-commerce Open source based converged networks Grid computing Information technology auditing and risk management 21
- 22. Highly Demanded Competencies in Pakistan Business intelligence 油 Software quality assurance and testing solutions Triple play service SAN solutions Project management for long term IT projects 22
- 23. Pakistan Market Analysis for ITUM
- 24. Market Analysis for ITUM Threat of New Entry, + + Entry barrier +Defined niche market Competitive Rivalry, + -No network +Low competition +Good reputation +High growth Buyer Power, - -No network +Low competition -Cultural issues +High switching cost -Less number of buyers - Skeptical buyers Supplier Power, - +Good relations with supplier -High switching cost Threat of Substitute, + -Less number of partner companies +High switching cost +Complete solution +Strong brand name -Existing companies 24
- 25. Market Demands from ITUM 25
- 26. Benefits and Challenges in Pakistan Market
- 27. Benefits in Pakistan Market Business opportunities Government support Easy availability of resources Off-shoring benefits 27
- 28. Challenges Political Economical Political instability Free market, no government intervention Intellectual property is protected Stable currency Favorable trading partner available Growing financial market Encouraging tax laws Infrastructure is developing Lower wages Limited work experience of IT labor force Favorable trading policies Low labor cost Favorable government policies High inflation Social Technological Good education Rapidly development in technology Youth is a big part of population High impact on product offering with change in High growth rate of population technology Career focused employee Strong impact on cost structure with technology Changing social culture changing Muslim country Growing R&D Customers are not brand conscious Highly focused on technology Different language Highly changing conditions for internet, phone Low entrepreneurial spirit and information technology Unequal distribution of wealth Reduced communication cost 28 Increase in remote working
- 29. Win Win Situation Potential Pakistani Partner Can Pakistani Partner Can Stakes Give Get Assets at risk Customers Brand reputation Technology Platform to sell services Standard for improvement Resources Talented HR Knowledge to improve resources Relationships Channels and customer network Access to Scandinavian market Reputation Credibility and visibility Brand equity Core Competencies Selling competencies Expertise Chemistry of Key Cultural awareness HR development People Company Vision Growth in Pakistani market Market expansion 29
- 30. Conclusion
- 31. Conclusion Pakistan an emerging IT market Scandinavian companies are looking for new market Difference in local business culture is a challenge Win win partnership 31
- 32. Thanks for Your Attention
Editor's Notes
- #16: Reference: http:// www.pseb.org.pk/page.php?pid =2
- #25: Reference: http://www.mindtools.com/pages/article/newTMC_08.htm
- #26: Adapted from: Moore (2002), Crossing the Chasm; Wiefels (2002), the Chasm Companion
- #32: Scandinavian companies are also looking for new markets to cash technology experience, to cut their operational cost, for better customer services and more international projects.