Recruiters act as brand advocates for their organization, communicating the company's mission, vision, and values to prospective candidates. They should utilize online networking and social media to expand their contacts and cultivate relationships that can become a source for candidates. Successful recruiters understand the importance of establishing a network and maintaining a pipeline of potential candidates. When communicating with candidates through emails or inmails, recruiters need to write remarkable subject lines, focus initially on the candidate's needs, stand out from others, and include a clear call to action. Providing a positive candidate experience is also crucial, so those who are and aren't hired feel respected.