Digital all around
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The document discusses how to effectively communicate in the digital era. It emphasizes being human-driven by focusing on people's needs and adding value. It also stresses that influence is networked - the more relevant your content, the more spreadable it becomes. Additionally, it notes that consumption has become collaborative, with co-creation and curation. People now help shape brands through their voices and feedback, making communication a two-way street.
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Digital all around
- 2. Curiosity & hands on attitude, made me a communication maven. Television Music PR & Communication Advertising Design & Brand Strategy Tv Producer & Presenter A&R Communication Consultant Strategic Planning Creativity & Brand strategy Content Producer Marketing & Communication Digital strategy Producer- Director Content Producer Copywriter& Author
- 3. My Passion? ...Communication
- 4. We live inin the digital era We live the digital age... Ubiquitous two way communication one way communication 1st mass medium
- 5. Technology brings new behaviours The ability to adapt determines your survival New media is simply a matter of digital darwinism that effects any and all forms of marketing and service. in the world of democratized influence, businesses must endure a perpetual survival of the fittest. ENGAGE or DIE. nce - Brian Solis -
- 6. My Pillars of Thinking
- 8. Human Behaviour Everything we do is Human driven. The starting point to any challenge should focus on people. Their attributes, their culture, their trends, their needs, niches or tribes.
- 9. Social Influence The social currency is influence and spreadability. How much you can impact and reach with your content and relevant actions, reflects on your outcome and results. John Cardinal challenged Coca cola for a pink REACH , RELEVANCE, RESULTS bottle in favor of Cancer awareness & charity source:http://projetweb.my.iscom.org/2012/10/27/a-post-which-created-the-buzz/
- 10. Relevance Everything we do must add value. Brands and businesses use innovation and technology to add relevance. From services to products, to be relevant is to fulfil a need, create a breakthrough and disruptive asset/value that allows conversation and Return On Engagement ROE. ADIDAS&GOOGLE TALKING SHOE SHOPKICK NIKE FUEL
- 11. Collaborative Consumption We live in a thriving social economy. The connected generation no longer accepts a one way speech, instead, they listen, observe, compare, react, advocate or criticise. Text
- 12. The democratized paradigm empowers them, making the challenge for brands and businesses a collaborative one, the product or service is a mean to a goal and not the goal itself. Free is an Urban Outfitters brand. Through digital and social media, the brand turned customers into advocates enhancing brand propagation. Text Tiffany&Co used the raison d棚tre of their product - love stories. Peugeot took a physical experience and turned it Digital. Customers and users can upload and tag themselves in a map of their city. empowering the users to interact and share the experience.
- 13. Methodology
- 14. Digital Thinking Things do not Happen they are Made to Happen Explores what is happening in society, culture and economy because of digital. - John F. Kennedy - .It exists to solve problems in a social, aggregator, facilitator and fun way. .It is user centered, behavioural, adaptive and modular to change.
- 15. The Kwan If you are just going to be like What: is the brand, business, product or service everyone else, why are you doing this? value and what can we do to enhance it. -Rework - Jason Fried& David Heinemeier Hansson Why: are we adding value and with what purpose. Is it for the long run? Is it consumer driven? disruptive or innovative? How: will the value we add reach, the consumer, client or community?
- 16. Goals Planning without meaning is meaning without planning .Clarify the goals and objectives - Winston Churchill - .Develop human centered scenarios based on the Plan with the goal in mind goal. - Brian Solis - .Define resources to meet the goals .Design thinking through driven consumer insights.
- 17. Summary
- 18. summary: Be human driven Focus on people, start by identifying their needs and add value
- 19. summary: Be human driven Focus on people, start by identifying their needs and add value Influence is network sharing is caring, the more relevant your content is more spreadable it becomes
- 20. summary: Be human driven Focus on people, start by identifying their needs and add value Influence is network sharing is caring, the more relevant your content is more spreadable it becomes Collaborative consumption Co- creation, curation, cooperative, the game changed. People make the brands and businesses come to life, by making their voice heard. It卒s now a two way street, a help me help you situation
- 21. carlosmonteiro@me.com www.about.me/charliemonteiro @charliemonteiro music interviews http://www.youtube.com/user/charlievaz Helping other people helps me. - Sagmeister things I learned so far in my life-