Digitalization is high on Swedish companies' agendas, with 73% believing digital channels are important to business strategy. However, only 15% of Swedish companies are confident in how to respond to new digital opportunities. Housing cooperatives were among the first to use key performance indicators anchored in customer satisfaction, finding a clear connection to financial results. Now 61% of companies know how digital channels contribute to goals, showing an increased focus on digital KPIs and metrics. The document provides examples of successful digital initiatives and encourages readers to learn more about digital key performance indicators on the listed website.