Digital Marketing Mix
2 likes231 views
Digital Marketing is the new trend to attract new customer. Before that we must understand the customer journey into our product
More Related Content
What's hot (19)
Similar to Digital Marketing Mix (20)
Recently uploaded (20)
Digital Marketing Mix
- 1. Digital Marketing Mix for B2B Business By shiddiq@inagri.asia
- 2. DEFINE 4P , 4C AND 4E
- 4. FIRST STEP : DISCOVERY Content should be focused on your buyers pain points not your product or brand. Ask several question to your customer : What can I help ? What is your pain point ? Dont forget tell them what you do Set KPI how many customer you can attract and engage
- 5. DISCOVERY - RESEARCH 72% of buyers will turn to Google. The first stage of research begins with general search terms as buyers explore the options at their disposal. Buyers are usually looking for educational material, customer reviews, and testimonials.At this stage you must Create SEO and SEM Campaign in google. Press Release and create article in online media (7-10 online media) Create Blog Post (3-5) post Create digital presence in social media ( twitter,fb,linked in,instagram) Ask testimonial / Endorsement
- 6. DISCOVERY : SET KPI
- 7. SECOND STAGE : CONSIDERATION According to Pardots State of Demand Generation report, 70% of buyers return to Google at least 2-3 times during the course of their research, diving even deeper into each companys specific offerings to see how they can address their particular pain points.
- 8. CONSIDERATION - DEMO Potential customer will reduce options into 2 potential vendor. This is the stage where theyll start reaching out to sales reps for further inquiries or personalized product demos.
- 9. DISCOVERY : SET KPI
- 10. THIRD STAGE : CONVERTION Before getting too close to decision time, most buyers will have to secure buy-in from upper management. Any purchase that involves a monetary investment is going to require sign-off by c-level execs, so your buyers are going to begin focusing on content that contains information about pricing, ROI, and the bottom line to justify their expenditure.
- 11. CONVERTION - DECISION Once your buyers have the support of upper management, theyre ready to select a vendor and make a purchase. At this point, theyll start thinking about preparation, implementation, quick start costs, and customer support the final items that will determine which solution best fits their needs and budget.
- 12. DISCOVERY : SET KPI
- 13. FOURTH STAGE : RETENTION STAGE
- 14. DISCOVERY : SET KPI
- 15. FIFTH STAGE - ADVOCATE How do customers perceive our brand?
- 16. DISCOVERY : SET KPI
- 17. RESOURCE http://www.pardot.com/buyer-journey/ http://www.mckinsey.com/business-functions/marketing-and- sales/our-insights/the-consumer-decision-journey http://www.pardot.com/blog/5-marketing-kpis-the-c-suite-actually- cares-about-how-to-calculate-them/