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Digital Marketing Th true milk sinh vien Kent
- 1. Plan Digital Marketing Tr狸nh by : Nguy畛n Th畛 Di畛p Anh & Nguy畛n Thanh Huy畛n GVHD: Nguy畛n H畛u Ph叩t L畛p: BMA - A18 Kent International College www.thtruemilk.vn
- 2. GI畛I THI畛U Hi畛n nay, ngnh s畛a trong n動畛c ang r畉t c畉n s畛 d畛ch chuy畛n theo m担 h狸nh nu担i b嘆 s畛a t畉p trung quy m担 c担ng nghi畛p nh畉m 叩p 畛ng nhu c畉u n但ng cao th畛 l畛c v tr鱈 tu畛 cho ng動畛i d但n Vi畛t Nam. T畛 cu畛i th叩ng 12 nm 2010, danh ti畉ng s畛a TH True Milk ra 畛i v 動畛c gi畛i thi畛u l d嘆ng s畛a t動董i s畉ch. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 3. Gi畛i thi畛u V畛i mong mu畛n t畛t 畛 mang 畉n nh畛ng gi叩 tr畛 v畉n nguy棚n t畛 thi棚n nhi棚n t畛i t畉n tay ng動畛i ti棚u d湛ng, T畉p on TH 達 畉u t動 v ph叩t tri畛n m畛t k棚nh b叩n hng 畉t chu畉n qu畛c t畉 畛 gi畛i thi畛u c叩c s畉n ph畉m t動董i s畉ch TH true mart. TH true mart l chu畛i c畛a hng b叩n l畉 chuy棚n cung c畉p c叩c s畉n ph畉m s畛a s畉ch, t動董i ngon v b畛 d動畛ng nh畉t, c坦 ngu畛n g畛c t畛 thi棚n nhi棚n, 動畛c s畉n xu畉t t畛 Trang tr畉i TH. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 4. C叩c lo畉i s畉n ph畉m S畛a nguy棚n ch畉t S畛a c坦 動畛ng S畛a 鱈t 動畛ng S畛a h動董ng d但u S畛a b畛 sung collagen S畛a b畛 sung canxi S畛a b畛 sung Phytosterol S畛a h動董ng socola Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 5. 畛i t動畛ng tri畛n khai M畛c ti棚u c畛a TH true milk nh畉m t畛i kh叩ch hng l c叩c gia inh c坦 m畛c thu nh畉p kh叩 tr畛 l棚n v c坦 con nh畛. Ngoi ra, TH true milk c滴ng nh畉m t畛i gi畛i tr畉 v nh畛ng ng動畛i th鱈ch s畉n ph畉m s畛a t畛 thi棚n nhi棚n. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 6. 畛i th畛 c畉nh tranh Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 7. H狸nh th畛c c畉nh tranh Ph但n ph畛i t畉i c叩c si棚u th畛: T畉i c叩c c畛a hng: Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 8. Th畉 m畉nh D嘆ng s畛a s畉ch,an ton,t動董i ngon v b畛 d動畛ng. C坦 ngu畛n g畛c thi棚n nhi棚n,動畛c s畉n xu畉t t畉i trang tr畉i TH. S畉n xu畉t theo quy tr狸nh kh辿p k鱈n,畛ng b畛 theo ti棚u chu畉n qu畛c t畉. a d畉ng nhi畛u lo畉i s畉n ph畉m. Gi叩 c畉 h畛p l箪. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 9. 働u i畛m Marketing Online Ph但n kh炭c th畛 tr動畛ng r探 rng v t狸m 炭ng 畛i t動畛ng. Truy畛n t畉i th担ng tin nhanh ch坦ng. Gi畉m t畛i a chi ph鱈. N但ng cao 動畛c th畛 h畉ng c畛a trang web tr棚n c叩c c担ng c畛 t狸m ki畉m. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 10. K畉 ho畉ch Digital Marketing M畛c ti棚u c畛a Digital Marketing T畉o s畛 thu h炭t v畛i kh叩ch hng Tng l動畛ng kh叩ch mua v畛i TH True milk Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 11. K畉 ho畉ch tri畛n khai Giai o畉n 1: 25/02/2013 29/03/2013: T畉p trung x但y d畛ng th動董ng hi畛u TH true milk.Gi畉i 叩p nh畛ng th畉c m畉c c畛a kh叩ch hng. Giai o畉n 2: 02/04/2013 25/05/2013: Ti畉n hnh qu畉ng c叩o tr棚n Internet th担ng qua c叩c trang m畉ng x達 h畛i nh動 Facebook v qu畉ng c叩o tr棚n tivi. Giai o畉n 3: 27/05/2013 02/07/2013: Chu畉n b畛 v ti畉n hnh c叩c ho畉t 畛ng gi畉m gi叩,動u 達i nh但n d畛p h竪 v t畉t thi畉u nhi. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 12. C叩c k棚nh tri畛n khai ONLINE PR MOBILE TECHNICAL MARKETING SEO DIGITAL MARKETING VIRAL SOCIAL MARKETING NETWORK Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 13. ONLINE PR/ EVENTS o Th動畛ng xuy棚n c坦 nh畛ng bi vi畉t gi畛i thi畛u v畛 s畉n ph畉m m畛i v ch畉t l動畛ng s畉n ph畉m. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 14. ONLINE PR/ EVENTS(tt) T畛 ch畛c h畛i th畉o qu畛c t畉 v畛 s畛a v l畛 ra m畉t s畉n ph畉m m畛i. T畛 ch畛c s畛 ki畛n d畛p grand opening. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 15. SEO( Search Engine Optimization) SEO l m畛t t畉p h畛p c叩c ph動董ng ph叩p nh畉m 動a website l棚n v畛 tr鱈 TOP 10 trong c叩c trang k畉t qu畉 c畛a c担ng c畛 t狸m ki畉m. 但y l qu叩 tr狸nh t畛i 動u h坦a Website v c叩c n畛i d畛ng trong web c畛a b畉n tr畛 n棚n th但n thi畛n h董n v畛i c叩c m叩y ch畛 t狸m ki畉m. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 16. WEBSITE TH true milk 達 x但y d畛ng website ngay khi m畛i thnh l畉p c担ng ty. Tr棚n web lu担n c畉p nh畉t s畉n ph畉m m畛i v th担ng tin c叩c c畛a hng. ng t畉i li棚n t畛c c叩c s畛 ki畛n,c叩c ho畉t 畛ng nh動 gi畉m gi叩,khuy畉n m達i.v v.. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 17. SOCIAL NETWORK M畉ng x達 h畛i lu担n l ph動董ng ti畛n qu畉ng b叩 thnh c担ng nh畉t c畛a chi畉n d畛ch ti畉p th畛 tr畛c tuy畉n. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 18. VIRAL MARKETING ng t畉i nh畛ng video h畉p d畉n,h狸nh 畉nh sinh 畛ng v nh畛ng th担ng tin c坦 鱈ch cho ng動畛i nh畉n. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 19. MOBILE MARKETING H董n 116 tri畛u thu棚 bao di 畛ng 動畛c th畛ng k畉 nm 2011 v hi畛n v畉n ang ti畉p t畛c tng, sms brandname ang l m畛t c担ng c畛 c畉n thi畉t 畛 marketing. G畛i tin nh畉n Brandname 畉n kh叩ch hng v畛i c叩c n畛i dung ho畉t 畛ng c畛a c畛a hng nh動 ch動董ng tr狸nh khuy畉n m達i,th棚m s畉n ph畉m m畛i ho畉c s畛 ki畛n m畛 th棚m c畛a hng m畛i b畉ng 動畛ng link d畉n 畉n trang web c畛a c担ng ty. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 20. O L働畛NG & HI畛U QU畉 Theo d探i s畛 l動畛ng ng動畛i truy c畉p, comment, s畛 l動畛ng thnh vi棚n tr棚n web, t畉n su畉t t動董ng t叩c v ph畉n h畛i trong ngy. So s叩nh k畉t qu畉 thu 動畛c v畛i m畛c ti棚u 畛 ra. M畛 cu畛c kh畉o s叩t online v tr畛c ti畉p v畛i kh叩ch hng 畉n h畛 th畛ng. Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 21. L畛I K畉T Chi畉n d畛ch qu畉ng c叩o online ny gi炭p cho TH true milk th但m nh畉p s但u h董n vo th畛 tr動畛ng Vi畛t Nam. Gi炭p kh叩ch hng c坦 th畛 n畉m b畉t nhi畛u th担ng tin v畛 s畉n ph畉m v c坦 th棚m nhi畛u s畛 l畛a ch畛n m畛i. C担ng ty s畉 c坦 th棚m nhi畛u 畛i t叩c 畉u t動 m畛i. Gi炭p tng doanh thu b叩n hng v l畛i nhu畉n thu 動畛c Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College
- 22. Ch但n thnh c畉m 董n Thanks You Digital Marketing - Di畛p Anh & Thanh Huy畛n BMA-A18 KENT International College