Digital Strategy Team Resume
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The document introduces the team behind several successful Ukrainian advertising agencies. It provides biographies of the three strategists - Konstantin Ryabov, Tanya Ryzhaya, and Vitalii Daniuk - who have extensive experience launching and managing digital advertising agencies in Ukraine since 2005. Between them, they have helped launch 5 agencies and relaunched 1 agency, gaining expertise in digital strategy, management, and client services.
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Outline of Human Motivation
1. Introduction to Human Motivation
Definition of motivation
Importance of understanding motivation
Overview of motivational theories
2. Theories of Motivation
A. Intrinsic vs. Extrinsic Motivation
Definitions and differences
Examples of each type
B. Maslow's Hierarchy of Needs
Overview of the five levels of needs
Application of the theory in real-life scenarios
C. Self-Determination Theory (SDT)
Overview of intrinsic motivation and its three basic psychological needs: autonomy, competence, and relatedness
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D. Expectancy Theory
Explanation of how expectations influence motivation
Components: expectancy, instrumentality, and valence
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Importance of setting specific and challenging goals
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3. Factors Influencing Motivation
A. Biological Factors
Role of genetics and neurochemistry in motivation
Impact of physical health and well-being
B. Psychological Factors
Personality traits and their influence on motivation
The role of mindset (fixed vs. growth mindset)
C. Social and Environmental Factors
Influence of culture, family, peers, and society on motivation
The impact of the workplace environment and leadership styles
4. Motivation in Different Contexts
A. Education
How motivation affects learning and academic performance
Strategies to enhance student motivation
B. Workplace
Importance of employee motivation for productivity and job satisfaction
Techniques for fostering motivation in the workplace
C. Personal Development
Motivation for self-improvement and personal goals
The role of habits and routines in maintaining motivation
5. Challenges to Motivation
Common obstacles to motivation (e.g., procrastination, fear of failure)
Strategies to overcome motivational challenges
6. Conclusion
Summary of key points
The significance of understanding motivation for personal and societal growth
7. References
A list of academic sources and literature on motivation
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A 90-minute Design Workshop with David Moore, Lecturer at Stanford Design
Join us for an engaging session filled with actionable insights, dynamic conversations, and complimentary pizza and drinks to fuel your creativity.
Join us as a Volunteer.
Unlocking Creativity & Leadership: From Ideas to Impact
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Avoid these personal branding mistakes:
Being inconsistent (confusing messaging = lost trust).
Only posting sales content (value first, sales later).
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Branding is more than a logo; its your reputation.
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Digital Strategy Team Resume
- 2. Konstantin Ryabov 弌Strategist Strategy & WorkshopsStrategy Management & Client Service Tanya Ryzhaya Vitalii Daniuk Strategist
- 3. OUR TEAM Successful advertising agencies built by our team Worked well together, balanced team who continues to learn things Total experience in digital 21 years 16 years Total experience in advertising 55
- 4. OUR UNIQUE EXPERIENCE Vitalii Daniuk Konstantin Ryabov Tanya Ryzhaya 1 agency relaunched 2011 2011 5 agencies launched 2010 2011 2012 2009 2012 2008 2009 2011
- 5. Tzifir. One of the first full service digital agency in Ukraine. It was opened in the beginning of the crisis year 2008. Ukrainian Digital Agencies Committee member. Skykillers. Largest full service digital agency. Ukrainian Digital Agencies Committee member. Silenca. Boutique digital agency in the Silenca Group, aimed at the strategic business development of its customers. Cloud9. Gen Y marketing agency. Specializations: digital, events, integrated communications. Is part of a VIRUS Music holding company. Momentum. Phygital marketing agency. Is part of an ADV holding company. ABOUT AGENCIES WE LAUNCHED
- 6. BRANDS WE WORKED WITH
- 7. 2005 2006 2007 Tanya Ryzhaya Education: Ukrainian Advertising University Masters degree in Marketing. I am listed in the ranking of the best Ukrainian professionals of promotional communications market. I teach at the school of Advertising Technology in Ukraine. Since 2011 Im engaged in the study of Generation Y and the theory of generations, in general. 2012 CEO | One2remember 2011 弌 | cloud9 2010 Business Development Director | Momentum 2007 Event Director | 丐 Draft 2006 Project Manager | Prospects Ukraine 2005 Account Manager | Tavrian Games 2004 Marketing Specialist | Grant Symbol Took part in launching Momentum Ukraine Came up with and launched loud9 Relaunched One2remember Career path in marketing: 9 years 2005 2006 2007 2010 2011 20122004
- 8. Co-founder of agencies Tzifir, Skykillers Launched agency Silenca In 2012 - 2013 worked for Google Ukraine Career path in marketing: 8 years 2012 Google for Agencies program | Google Ukraine 2011 CEO | Silenca 2009 Strategy & Business Director | Skykillers 2008 Strategy Head | Tzifir 2004 Freelance, own projects Vitalii Daniuk 2008 2009 2011 20122004
- 9. SMM manager in Skykillers Digital Director in cloud9 Digital Director in One2remember Career path in marketing: 4 years 2012 Digital Director | One2remember 2011 Digital Director | cloud9 2009 SMM Manager | Skykillers 2008 Founder | iGameMe (500 000 video views on YouTube, 300 000 website visitors) 2008 Freelance, own projects Konstantin Ryabov 2008 2009 2011 2012non digital experience