"Direct Mail Chain Effect" one-sheet ad slick for SALEular SOC [Savings On Command]
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Direct mail coupons and inserts place a large burden on resources with a redemption rate of less than 1%. In 2006, over 286 billion coupons were printed but only 2.6 billion were redeemed, costing advertisers $1.8 billion. This method also wastes paper and impacts transportation systems. A new mobile shopping portal called SALEular SOC allows consumers to opt-in to receive instant digital coupons on their phones, providing savings without the waste of print.
![DIRECT MAIL CHAIN EFFECT
Paper Coupons: Overwhelming Inconvenience + Cost = Waste
+ + =
No matter how many ways it is calculated or analyzed, there is little doubt that direct mail
coupons and free-standing-inserts (FSIs) are taxing our sanity and natural resources.
In 2006, advertisers/marketers made placement orders for over 286 billion print coupons in
direct mail pieces and free-standing inserts (FSIs), but American consumers redeemed only
2.6 billion coupons in total (for a less than 1 percent redemption rate), according to
research firm CMS. Outside of the fact that advertisers doled out $1.8 billion for printed
coupons (source: TNS Media Intelligence) in 2006, the debate over waste and inefficiency
extends to additional burdens on natural and man-made resources (postal/shipping
transportation systems).
There is a better way to reach consumers without using paper a direct-to-consumer mobile
shopping portal called SALEular SOC [Savings On Command]SM. Utilizing both a Mobile and
Internet architecture, consumers can elect WHEN, WHERE and HOW they want to receive
instant e-coupons, e-rebates and other multimedia/interactive marketing information from
SALEular SOC [Savings On Command]SM via their cell phones Email, SMS Text, and MMS
Video.
To explore advertising opportunities, please visit us at www.saleularsoc.com or call us at (310)
486-4897.
Its FREE of charge to subscribers... FREE of hassles for consumers FREE of waste to
advertisers... and FREE of burdens on the environment.
Instant Savings Right At Your Fingertips!TM
www.saleularsoc.com
Copyright 息 2007 Biz FX Media, Inc.
ALL RIGHTS RESERVED](https://image.slidesharecdn.com/soc-advertisingdirectmailonesheet-130205150316-phpapp02/85/Direct-Mail-Chain-Effect-one-sheet-ad-slick-for-SALEular-SOC-Savings-On-Command-1-320.jpg)
"Direct Mail Chain Effect" one-sheet ad slick for SALEular SOC [Savings On Command]
- 1. DIRECT MAIL CHAIN EFFECT Paper Coupons: Overwhelming Inconvenience + Cost = Waste + + = No matter how many ways it is calculated or analyzed, there is little doubt that direct mail coupons and free-standing-inserts (FSIs) are taxing our sanity and natural resources. In 2006, advertisers/marketers made placement orders for over 286 billion print coupons in direct mail pieces and free-standing inserts (FSIs), but American consumers redeemed only 2.6 billion coupons in total (for a less than 1 percent redemption rate), according to research firm CMS. Outside of the fact that advertisers doled out $1.8 billion for printed coupons (source: TNS Media Intelligence) in 2006, the debate over waste and inefficiency extends to additional burdens on natural and man-made resources (postal/shipping transportation systems). There is a better way to reach consumers without using paper a direct-to-consumer mobile shopping portal called SALEular SOC [Savings On Command]SM. Utilizing both a Mobile and Internet architecture, consumers can elect WHEN, WHERE and HOW they want to receive instant e-coupons, e-rebates and other multimedia/interactive marketing information from SALEular SOC [Savings On Command]SM via their cell phones Email, SMS Text, and MMS Video. To explore advertising opportunities, please visit us at www.saleularsoc.com or call us at (310) 486-4897. Its FREE of charge to subscribers... FREE of hassles for consumers FREE of waste to advertisers... and FREE of burdens on the environment. Instant Savings Right At Your Fingertips!TM www.saleularsoc.com Copyright 息 2007 Biz FX Media, Inc. ALL RIGHTS RESERVED