"Direct Mail Chain Effect" one-sheet ad slick for SALEular SOC [Savings On Command]
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Direct mail coupons and inserts place a large burden on resources with a redemption rate of less than 1%. In 2006, over 286 billion coupons were printed but only 2.6 billion were redeemed, costing advertisers $1.8 billion. This method also wastes paper and impacts transportation systems. A new mobile shopping portal called SALEular SOC allows consumers to opt-in to receive instant digital coupons on their phones, providing savings without the waste of print.
![DIRECT MAIL CHAIN EFFECT
Paper Coupons: Overwhelming Inconvenience + Cost = Waste
+ + =
No matter how many ways it is calculated or analyzed, there is little doubt that direct mail
coupons and free-standing-inserts (FSIs) are taxing our sanity and natural resources.
In 2006, advertisers/marketers made placement orders for over 286 billion print coupons in
direct mail pieces and free-standing inserts (FSI’s), but American consumers redeemed only
2.6 billion coupons in total (for a less than 1 percent redemption rate), according to
research firm CMS. Outside of the fact that advertisers doled out $1.8 billion for printed
coupons (source: TNS Media Intelligence) in 2006, the debate over waste and inefficiency
extends to additional burdens on natural and man-made resources (postal/shipping
transportation systems).
There is a better way to reach consumers without using paper — a direct-to-consumer mobile
shopping portal called SALEular SOC [Savings On Command]SM. Utilizing both a Mobile and
Internet architecture, consumers can elect WHEN, WHERE and HOW they want to receive
instant e-coupons, e-rebates and other multimedia/interactive marketing information from
SALEular SOC [Savings On Command]SM — via their cell phones’ Email, SMS Text, and MMS
Video.
To explore advertising opportunities, please visit us at www.saleularsoc.com or call us at (310)
486-4897.
It’s FREE of charge to subscribers... FREE of hassles for consumers… FREE of waste to
advertisers... and FREE of burdens on the environment.
Instant Savings Right At Your Fingertips!TM
www.saleularsoc.com
Copyright ? 2007 Biz FX Media, Inc.
ALL RIGHTS RESERVED](https://image.slidesharecdn.com/soc-advertisingdirectmailonesheet-130205150316-phpapp02/85/Direct-Mail-Chain-Effect-one-sheet-ad-slick-for-SALEular-SOC-Savings-On-Command-1-320.jpg)
"Direct Mail Chain Effect" one-sheet ad slick for SALEular SOC [Savings On Command]
- 1. DIRECT MAIL CHAIN EFFECT Paper Coupons: Overwhelming Inconvenience + Cost = Waste + + = No matter how many ways it is calculated or analyzed, there is little doubt that direct mail coupons and free-standing-inserts (FSIs) are taxing our sanity and natural resources. In 2006, advertisers/marketers made placement orders for over 286 billion print coupons in direct mail pieces and free-standing inserts (FSI’s), but American consumers redeemed only 2.6 billion coupons in total (for a less than 1 percent redemption rate), according to research firm CMS. Outside of the fact that advertisers doled out $1.8 billion for printed coupons (source: TNS Media Intelligence) in 2006, the debate over waste and inefficiency extends to additional burdens on natural and man-made resources (postal/shipping transportation systems). There is a better way to reach consumers without using paper — a direct-to-consumer mobile shopping portal called SALEular SOC [Savings On Command]SM. Utilizing both a Mobile and Internet architecture, consumers can elect WHEN, WHERE and HOW they want to receive instant e-coupons, e-rebates and other multimedia/interactive marketing information from SALEular SOC [Savings On Command]SM — via their cell phones’ Email, SMS Text, and MMS Video. To explore advertising opportunities, please visit us at www.saleularsoc.com or call us at (310) 486-4897. It’s FREE of charge to subscribers... FREE of hassles for consumers… FREE of waste to advertisers... and FREE of burdens on the environment. Instant Savings Right At Your Fingertips!TM www.saleularsoc.com Copyright ? 2007 Biz FX Media, Inc. ALL RIGHTS RESERVED