Director Duties and Responsibilities
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The document outlines the duties and responsibilities of the Director of Marketing, Communications, and Public Relations for HOBY KY. The director provides leadership and coordination for all communication activities and oversees the production of publications and marketing materials. Key responsibilities include developing communication strategies and campaigns, managing social media, writing newsletters and other materials, maintaining relationships with media outlets, and supervising the communications team at leadership seminars. The director is also responsible for developing long-term public outreach plans and finding new ways to advertise HOBY KY.
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Social Media in Marketing in Support of Your Personal Brand - Nicola OsborneEDINA, University of Edinburgh
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Director Duties and Responsibilities
- 1. Director of Marketing/Communications/Public Relations Summary of Duties and Responsibilities: Provide leadership for HOBY KY’s communication and outreach efforts; provides development and coordination of communication strategies and activities; and oversees and/or provides for the production of external publications, marketing materials, and presentations. Conducts market research to evaluate and guide marketing campaign strategies and successful implementation plans. Reports to: HOBY KY Corporate Board and Leadership Seminar Chair Primary Duties and Responsibilities: -Reports to the LSC and Corporate Board PR person. -Provides central leadership and coordination of all HOBY KY’s communication activities. -Responsible for message and campaign development for various service/community strategies and social marketing campaigns. -Provides direction and executes work for communication activities. -Directs design and oversees content coordination for HOBY KY public website, Twitter, Facebook and LinkedIn, etc., ensuring strong brand representation. Usability, appeal and content accuracy/updates. -Develops evaluation of effectiveness and impact of HOBY KY communications activity toward the accomplishment of goals. -Ensures pertinent information is disseminated to appropriate volunteers and ambassadors. -Develop, edit and provide content for quarterly e-newsletter delivered to volunteers and alumni. -Research, develop and maintain professional relationships with local and regional print, TV and radio outlets. -Provide input for marketing and public relations efforts for all special events. -Develop components of HOBY KY budget related to communication/marketing/outreach activity. -Writes and edits communication materials such as the seminar program book, case statements for fundraising, brochures, campaign materials and letter templates. -Cultivate and strengthen relationships with the public including, but not limited to, social media, newsletters, TV, radio, and newspapers. -Submits press releases, public service announcements, and other news information, including photographs, to appropriate outlets. -Ensures that all released products (e.g. t-shirts, program books) are in compliance with International regulations, provides approval. -Provide supervision, guidance and support to onsite seminar Media/Communications Team who are responsible for marketing, advertising, media relations, electronic/print communications, design, publications and digital marketing, including email and social media during the seminar. -Coming up with a long-term public outreach plan for the HOBY Kentucky Organization -Finding new ways to effectively advertise the HOBY Kentucky Brand. -Working with the HOBY Kentucky Corporate Board, Leadership Seminar Team, Director of Fundraising, Director of Recruitment, and other HOBY Kentucky teams, as a bridge between HOBY Kentucky and the public. -Keeping the webpage up to date
- 2. -Track and analyze number of visits to HOBY KY’s website and Facebook page with goal to provide input on how to increase visibility of HOBY KY’s website and Facebook page. -Being sufficiently versed in purpose of HOBY Kentucky and International In conclusion, all I ask is that we do not send out mass emails/mail outs or release documents to anyone before seeking group input. Or seeking input from Public Relations. We cannot underutilize this important role. I don’t want to be nosy or read any personal emails. However, I do think it’s necessary that any mass emails/mail outs/ documents are peer-reviewed and revised as needed. Lastly, any mass emails sent out shall be sent through the hobyky.org email account. In your email, when using this account, please put your contact information for the recipient—for further inquiries. Any responses received will either be answered or forwarded to whomever it is directed to.