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Fairouz Arkan
Personal Assistant & Public Relations Specialist
Cairo: +2 010014541103 Fayrouzarkan1@yahoo.com
B.A. Mass Media - Major: Media & Public Relations – MSA University - 2009
Major Objectives
Proactive personal Seeking a Public Relations & PA role to nurture a strong industry
network, increase awareness and develop an enviable corporate image by developing and
executing effective communication and media relations programs.
Skills Summary
• High analytical and strategic planning skills.
• Designing public relations campaigns.
• Ability to act as company spokesperson.
• Comfortable and skilled in both broadcast and print media interviews.
• Strong communication and presentation skills.
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience.
• High level of confidentiality, and fashionable, and representative quality style.
• Reliable | Organized | Self-Disciplined | Dependable | Motivated
• Exceptional writing and editing skills.
• Having a proactive approach.
• Creative approach to projects.
• Willingness to learn, problem solving skills and an outgoing personality.
• Excellent social skills and willing to socialize with potential clients, journalists
and media personalities
KEY COMPETENCIES
• Marketing
• Editing skills
• Media relations
• New Media
• Administration
• Media activities
CAREER ACHIEVEMENTS
Freelance Voice over ArtistSinger – Privately Owned Business 2010 – Current.
• 5 years of experience in planning and direct public relations programs
• Create and maintain a favorable public image for the employer or client.
• Design marketing and promotional materials, both print and electronic.
• Work with advertisers for timely and useable ad submissions.
• Copyedit, proofread, and revise communications.
• Design and launch email marketing campaigns.
• Recommend, implement and maintain site design and operation.
• Plan and deliver e-learnings courses and materials.
• Work with managers and business units to achieve company targets.
• Determine event budget and manage expenses to that budget.
• Promote products and services through public relations initiatives.
• Identify communications strategy for key media contacts and customer references.
• Research media coverage and industry trends.
• Conduct extensive media outreach.
• Coordinate scheduling and logistics.
• Coordinate conference, trade shows, and press interviews.
• Prepare agendas and conduct research.
• Sourcing and managing speaking and sponsorship opportunities;
• Managing the PR aspect of a potential crisis situation.
• Manage the flow of news about the organization to the media.
• Optimize communication system to enhance accuracy of communication.
• Enhance effectiveness of press and publicity function.
• Monitor, analyze and communicate PR results on a quarterly basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding
• Create press releases, media relations content, case studies, executive bios,
newsletter content, social media content, and speaking proposals.
• Preparing and supervising the production of publicity brochures, handouts, direct
mail leaflets, promotional videos, photographs, films and multimedia programs.
• Managing and updating information and engaging with users on social media sites
such as Twitter and Facebook;
• Develop a marketing communications plan including strategy, goals, budget and
tactics
• Leverage existing media relationships and cultivate new contacts within business
and industry media
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-
going basis.

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Fairouz Arkan

  • 1. Fairouz Arkan Personal Assistant & Public Relations Specialist Cairo: +2 010014541103 Fayrouzarkan1@yahoo.com B.A. Mass Media - Major: Media & Public Relations – MSA University - 2009 Major Objectives Proactive personal Seeking a Public Relations & PA role to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs. Skills Summary • High analytical and strategic planning skills. • Designing public relations campaigns. • Ability to act as company spokesperson. • Comfortable and skilled in both broadcast and print media interviews. • Strong communication and presentation skills. • Solid experience with social media including blogs, Facebook, Twitter, etc. • Event planning experience. • High level of confidentiality, and fashionable, and representative quality style. • Reliable | Organized | Self-Disciplined | Dependable | Motivated • Exceptional writing and editing skills. • Having a proactive approach. • Creative approach to projects. • Willingness to learn, problem solving skills and an outgoing personality. • Excellent social skills and willing to socialize with potential clients, journalists and media personalities KEY COMPETENCIES • Marketing • Editing skills • Media relations • New Media
  • 2. • Administration • Media activities CAREER ACHIEVEMENTS Freelance Voice over ArtistSinger – Privately Owned Business 2010 – Current. • 5 years of experience in planning and direct public relations programs • Create and maintain a favorable public image for the employer or client. • Design marketing and promotional materials, both print and electronic. • Work with advertisers for timely and useable ad submissions. • Copyedit, proofread, and revise communications. • Design and launch email marketing campaigns. • Recommend, implement and maintain site design and operation. • Plan and deliver e-learnings courses and materials. • Work with managers and business units to achieve company targets. • Determine event budget and manage expenses to that budget. • Promote products and services through public relations initiatives. • Identify communications strategy for key media contacts and customer references. • Research media coverage and industry trends. • Conduct extensive media outreach. • Coordinate scheduling and logistics. • Coordinate conference, trade shows, and press interviews. • Prepare agendas and conduct research. • Sourcing and managing speaking and sponsorship opportunities; • Managing the PR aspect of a potential crisis situation. • Manage the flow of news about the organization to the media. • Optimize communication system to enhance accuracy of communication. • Enhance effectiveness of press and publicity function. • Monitor, analyze and communicate PR results on a quarterly basis • Build relationships with thought leaders to grow industry awareness • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding • Create press releases, media relations content, case studies, executive bios, newsletter content, social media content, and speaking proposals. • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs. • Managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
  • 3. • Develop a marketing communications plan including strategy, goals, budget and tactics • Leverage existing media relationships and cultivate new contacts within business and industry media • Evaluate opportunities for partnerships, sponsorships and advertising on an on- going basis.