DLNW powerpoint
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The document outlines several campaigns and work samples from Donate Life Northwest from 2013-2015, including direct mail campaigns targeting different age groups to encourage organ donor registration, redesigning general brochures and one on kidney transplantation in both English and Spanish, and developing a high school curriculum called "Recycle Yourself" to educate students about donation and transplantation.
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- 1. DONATE LIFE NORTHWEST WORK SAMPLES 2013-2015
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- 3. General Brochure Redesign Developed copy Spanish on back; recruited volunteer translator Collaborated with creative agency, print house
- 4. Erase the Wait Campaign Brochure for new initiative to educate patients and the general public about kidney transplantation from living donors the leading treatment option for kidney failure. Spanish on back; recruited volunteer translator Collaborated with creative agency, print house Outreach coincided with radio advertising campaign in 3 markets
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- 6. Social Media Examples Give Us the Finger Campaign Goal: Increase volunteerism through direct community engagement Result: Doubled volunteer capacity over two-year period
- 7. Recycle Yourself High School Curriculum 200+ page curriculum to educate students about donation and transplantation. Available free to science and health educators nationally via the gorecycleyourself.com website.