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The Project DEgree Brand Analysis
Marketplace

Developmental Education Reform movement within community and technical colleges.

Target Colleges

Colleges that have a strategic goal to significantly improve the success rates of students starting in
developmental education.

Target Students

Any degree seeking student who has tested into developmental education in one or more areas.

Catch phrase

Engage. Support. Accelerate. Graduate.

Tagline

Project DEgree is an evidence-based, proven design for improving the success of students starting in
developmental education

Unique Attributes in the Marketplace

    1. Project DEgree is a comprehensiveapproach to developmental education reform that tailors
       evidence-based practices coupled with training and development to meet a college’s needs and
       available budget.

    2. Project DEgree has a proven successrecord based on an extensive evaluation effort involving 9
       colleges in 9 states.

    3. Project DEgree harnesses the power of a national network coordinated by GtCNN – an
       organization with a 10 year track record providing quality implementation and scale-upof
       programs that improve the success rates of vulnerable students.

    4. Project DEgree targets direct-service level improvements that most immediately impact student
       success while recommending strategic changes in institutional policies and practices.
5. Project DEgree champions of the work of faculty as critical drivers of successful change efforts
      by providing professional development, support, and collegial connections to meet their
      immediate needs in serving today’s students.

   6. Project DEgree assists faculty and student services staff toreinvent their roles, including
      leveraging technology to allow them more time to offer personalized learning and support to
      students.

   7. Project DEgree acknowledges that developmental students have complex lives and intervenes
      in ways that address the growth and success of the whole student.

Comprehensive Package

Persistent Focus on Degree Completion                     Intentional Collaboration and Integrated Leadership

       Promotion offull-time, continuous enrollment               Implementation with scaling in mind

       Intrusive career development and goal-setting              Broad support, buy-in, and involvement

       Prescriptive course-taking and degree planning             Academic and student services integration

       Profuse completion messaging                               Intentional faculty and cross-departmental
                                                                  collaboration; regular meeting structure
       Structured block scheduling
                                                                  Intentional hiring for collaborative,
       Required early completion of DE requirements               innovative skillset and growth mindset



InnovativeTeaching and Learning                           Holistic Student Support

       Collaborative, constructivist pedagogy                     Wrap-around support and coaching

       Learning communities                                       Intrusive advising

       Project-based integrated curriculum                        Solution-focused approach

       Strategies and structures to accelerate progress           Socio-emotional skill development

                                                                  Mandatory orientation

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Project DEgree Brand Analysis

  • 1. The Project DEgree Brand Analysis Marketplace Developmental Education Reform movement within community and technical colleges. Target Colleges Colleges that have a strategic goal to significantly improve the success rates of students starting in developmental education. Target Students Any degree seeking student who has tested into developmental education in one or more areas. Catch phrase Engage. Support. Accelerate. Graduate. Tagline Project DEgree is an evidence-based, proven design for improving the success of students starting in developmental education Unique Attributes in the Marketplace 1. Project DEgree is a comprehensiveapproach to developmental education reform that tailors evidence-based practices coupled with training and development to meet a college’s needs and available budget. 2. Project DEgree has a proven successrecord based on an extensive evaluation effort involving 9 colleges in 9 states. 3. Project DEgree harnesses the power of a national network coordinated by GtCNN – an organization with a 10 year track record providing quality implementation and scale-upof programs that improve the success rates of vulnerable students. 4. Project DEgree targets direct-service level improvements that most immediately impact student success while recommending strategic changes in institutional policies and practices.
  • 2. 5. Project DEgree champions of the work of faculty as critical drivers of successful change efforts by providing professional development, support, and collegial connections to meet their immediate needs in serving today’s students. 6. Project DEgree assists faculty and student services staff toreinvent their roles, including leveraging technology to allow them more time to offer personalized learning and support to students. 7. Project DEgree acknowledges that developmental students have complex lives and intervenes in ways that address the growth and success of the whole student. Comprehensive Package Persistent Focus on Degree Completion Intentional Collaboration and Integrated Leadership Promotion offull-time, continuous enrollment Implementation with scaling in mind Intrusive career development and goal-setting Broad support, buy-in, and involvement Prescriptive course-taking and degree planning Academic and student services integration Profuse completion messaging Intentional faculty and cross-departmental collaboration; regular meeting structure Structured block scheduling Intentional hiring for collaborative, Required early completion of DE requirements innovative skillset and growth mindset InnovativeTeaching and Learning Holistic Student Support Collaborative, constructivist pedagogy Wrap-around support and coaching Learning communities Intrusive advising Project-based integrated curriculum Solution-focused approach Strategies and structures to accelerate progress Socio-emotional skill development Mandatory orientation