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Dmaxx 2012 Overview
- 1. We Understand Your Dealership Needs! The definition of insanity is doing the same thing over & over again and expecting the different results- Change how you do business
- 2. The Advantage of Web 2.0 Web 2.0 is a loosely defined intersection of web application features that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them. Our Program Will: • Increase Store Branding and Exposure • Increase Published Positive Dealership Reviews • Significantly Increases in Repeat and Referrals • Increase Service Conquest and Retention • Dramatically Improves CSI • Improve on your Employee Retention • Increase Dealership Revenue
- 3. Just The Facts • Average Dealership Sales = 200 • Average Person Has 240 Friends on Facebook • 200 x 240 Friends = That’s 48,000 People in Free Advertisement • 48,000 x 1% Interested = 480 New Opportunities To Brand Your Dealership • 500 Million active users and business pages on Facebook in the North America. • Over 700 billion minutes per month are spent on just Facebook alone. • Facebook surpassed Google as the #1 URL in the World!. And that’s just Facebook!
- 6. Get Your Message Out Congratulations!!! Mr. and Mrs. Smith on the purchase of their New 2012 Cadillac CTS The buying experience as always with you was very pleasant, fun and not pushy. We talked about what I was interested in and the alternatives, test drove a vehicle and drove the vehicle of choice off the lot about 2 hrs later. I have purchased at least 6 vehicles from you and have had nothing but a positive and great experience! Thanks for making it a fun experience!
- 7. One Picture Reaches Thousands Happy Birthday have a fabulous day!
- 8. Social Media - Cross Talking Technology •Local Search Engine Optimization (LSEO) •Online Reputation Management (ORM) Website •Search Engine Optimization (SEO) •Social Media Marketing (SMM) Networking Social Sites Sites The intergraded way to collect and post stellar comments, testimonials, and reviews about your company Picture Sites Review Sites Local Sites Press Releases Blogs Sites Online Reputation Management Tablet
- 9. It’s All About The Custom Increase the Visibility of your Website, Social Media and Local GEO Pages by taking Advantage of what's out there
- 10. Club Maxx Incentive Program RETAIN YOUR HIGHLY TRAINED EMPLOYEES Your Salespeople earn points Every Time they take a Picture The Addition of One Simple and Easy Step to the Dealership Delivery Process Take A Picture! If the Sales Person leaves your Dealership, they will not be able to redeem their points!
- 11. For Your Dealership • Dealership Social Marketing Material / QR Code (Service Dr. Banner, Door Stickers, Delivery Cards) • 2 Review Tablets (Custom Sales Exit Interview Questionnaire / Service Review Questionnaire) • Custom Social Media Sites (including Facebook, Twitter, YouTube, Pinterest and More) • Unique Custom Dealership Review / Testimonial Site (Indexed by the Search Engines) • Custom Thank You, Anniversary, Birthday, Holiday Greetings Cards and e-Cards • Optimize Business Listing in over 140 Local, Business and Networking Sites • Custom Fan Gate (To gain excess to Coupons and Events on Facebook) • Custom Information Feeds (which will interconnect all of your websites) • VIP Social Media Program (Service Department Retention Program) • Custom Review Star code for Google Organic Search Results • Custom Review Star code for Sponsor Google Search • Optimize Google, Yahoo and Bing Local Listings • 2 to 3 Weekly Custom Postings to your Network • Employee Retention Program via ClubMaxx • Custom Cameras and Program Integration • Social Media to Website Integration • Custom Facebook Wall for Website • Custom Twitter Feed for Website • Information Blogs • Press Releases • Event Listings • Simple and Easy
- 12. Start to Finish With Results Social Media Sold Customer Announcements CSI Increase Specials / Event Announcements Thank You Card Press Releases Experience Blogs Referrals / Sales Birthday / Holiday Online Dealership Reputation Greetings Cards VIP Client for Life