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Do Good for Business Case Study: Added Value

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The DoNation
The DoNation

A case study of our Do Good for Business programme, run at Added Value UK. Through the programme, they engaged 71% of their employees in sustainability, making pledges to take simple actions that led to long term behaviour change and carbon savings of over 8 tonnes of carbon. For more info see https://www.wearedonation.com/

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Case Study: Added Value UK The background: Added Value, part of the WPP group, are a leading brand development and marketing insight consultancy with 87 employees based in SW London. Their CSR team wanted to encourage staff to Be Active, Be Generous and Be Green. They were looking for something inspirational and innovative that could show how small actions add up to make a big difference, and loved the idea of a bit of inter-team competition. We ran two rounds of our Do Good programme within Added Value, taking lessons from the first to tweak it and dramatically increase uptake in the second round.
What we did First we set up a customised Do Page for each of their teams, which fed into the Added Value league table. After we hosted a workshop and demo, employees raced to make pledges for their teams, competing to top the league. Added Value also ramped up the competition by having a live Blue-Peter style thermometer displaying the amount of pledges made on the stairs in their office. Each time someone made a pledge they rang a bell out through the office, creating a great buzz.   Employees made their pledges over two weeks, but continued to do them for one month. They then confirmed how they did and the final results were announced…  
The results Over the two rounds, 79 employees made 321 pledges, saving 8,135 kgCO2 over the pledge period alone. 75% said they’d continue with their new habits, which would result in over 75 tCO2 savings over a year. Here’s what that action looked like: 16 148 380 The 8,135 kgCO2 saved during the programme is equivalent to flying from London to New York 16 times. 148 chickens worth of meat were saved by people pledging Veg Out 26 people started switched off standby, together flicking the off switch 380 more times.
What people said… “Our experience with The DoNation was inspiring, compelling and really turbocharged our CSR effort. It has inspired individuals, pulled teams together in competition and made Added Value feel like a better place to work” – Hazel, CSR team. “It’s a great thing to do as an organisation, we could share our pledges, support each other and there was more than a bit of healthy competition” “The pledges were all so much easier to achieve than you would have thought. The DoNation really gave me a push in the right direction to make some small changes that will, over time, make a big difference” More info: www.thedonation.org.uk

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Do Good for Business Case Study: Added Value

  • 1. Case Study: Added Value UK The background: Added Value, part of the WPP group, are a leading brand development and marketing insight consultancy with 87 employees based in SW London. Their CSR team wanted to encourage staff to Be Active, Be Generous and Be Green. They were looking for something inspirational and innovative that could show how small actions add up to make a big difference, and loved the idea of a bit of inter-team competition. We ran two rounds of our Do Good programme within Added Value, taking lessons from the first to tweak it and dramatically increase uptake in the second round.
  • 2. What we did First we set up a customised Do Page for each of their teams, which fed into the Added Value league table. After we hosted a workshop and demo, employees raced to make pledges for their teams, competing to top the league. Added Value also ramped up the competition by having a live Blue-Peter style thermometer displaying the amount of pledges made on the stairs in their office. Each time someone made a pledge they rang a bell out through the office, creating a great buzz.   Employees made their pledges over two weeks, but continued to do them for one month. They then confirmed how they did and the final results were announced…  
  • 3. The results Over the two rounds, 79 employees made 321 pledges, saving 8,135 kgCO2 over the pledge period alone. 75% said they’d continue with their new habits, which would result in over 75 tCO2 savings over a year. Here’s what that action looked like: 16 148 380 The 8,135 kgCO2 saved during the programme is equivalent to flying from London to New York 16 times. 148 chickens worth of meat were saved by people pledging Veg Out 26 people started switched off standby, together flicking the off switch 380 more times.
  • 4. What people said… “Our experience with The DoNation was inspiring, compelling and really turbocharged our CSR effort. It has inspired individuals, pulled teams together in competition and made Added Value feel like a better place to work” – Hazel, CSR team. “It’s a great thing to do as an organisation, we could share our pledges, support each other and there was more than a bit of healthy competition” “The pledges were all so much easier to achieve than you would have thought. The DoNation really gave me a push in the right direction to make some small changes that will, over time, make a big difference” More info: www.thedonation.org.uk