Do Good for Business Case Study: Added Value
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A case study of our Do Good for Business programme, run at Added Value UK. Through the programme, they engaged 71% of their employees in sustainability, making pledges to take simple actions that led to long term behaviour change and carbon savings of over 8 tonnes of carbon. For more info see https://www.wearedonation.com/
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- 1. Case Study: Added Value UK The background: Added Value, part of the WPP group, are a leading brand development and marketing insight consultancy with 87 employees based in SW London. Their CSR team wanted to encourage staff to Be Active, Be Generous and Be Green. They were looking for something inspirational and innovative that could show how small actions add up to make a big difference, and loved the idea of a bit of inter-team competition. We ran two rounds of our Do Good programme within Added Value, taking lessons from the first to tweak it and dramatically increase uptake in the second round.
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- 3. The results Over the two rounds, 79 employees made 321 pledges, saving 8,135 kgCO2 over the pledge period alone. 75% said theyd continue with their new habits, which would result in over 75 tCO2 savings over a year. Heres what that action looked like: 16 148 380 The 8,135 kgCO2 saved during the programme is equivalent to flying from London to New York 16 times. 148 chickens worth of meat were saved by people pledging Veg Out 26 people started switched off standby, together flicking the off switch 380 more times.
- 4. What people said Our experience with The DoNation was inspiring, compelling and really turbocharged our CSR effort. It has inspired individuals, pulled teams together in competition and made Added Value feel like a better place to work Hazel, CSR team. Its a great thing to do as an organisation, we could share our pledges, support each other and there was more than a bit of healthy competition The pledges were all so much easier to achieve than you would have thought. The DoNation really gave me a push in the right direction to make some small changes that will, over time, make a big difference More info: www.thedonation.org.uk