Does your logo measure up
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The document discusses the importance of consistency when using a company logo. It emphasizes that the logo should always use the exact same colors, proportions, fonts, and graphics without substitution. Maintaining consistency reinforces the company identity across all marketing materials. It provides tips to check all places the logo appears and evaluate its consistency according to these criteria. The document also provides contact information for marketing and graphic design services from Compelling Communications.
Does your logo measure up
- 1. Does Your LogoDoes Your Logo Measure Up?Measure Up? June Van Klaveren
- 2. What is Your Logo?What is Your Logo? ?A visual and recognizable representation of your company ?When your logo is clearly and consistently applied across all channels, the strong consistent look reinforces your identity.
- 3. Importance of ConsistencyImportance of Consistency ?Every piece of marketing material should be like a member of the same family, looking similar to all the other members in the family.
- 4. Keep Color Consistent!Keep Color Consistent! ?Use exact PMS colors every time logo is used. ?Reds are not the same, for example. ?Do NOT substitute a ¡°similar¡± color.
- 5. Keep Proportion Consistent!Keep Proportion Consistent! ?Don¡¯t stretch or squeeze your logo to fit a certain space. ?Keep the proportions the same!
- 6. Keep Fonts Consistent!Keep Fonts Consistent! ?Your logo should always be displayed with a consistent font! ?Do NOT substitute a ¡°similar¡± font.
- 7. Keep Graphics Consistent!Keep Graphics Consistent! ?If your logo contains a graphic, again always use the original. ?Don't substitute something ¡°similar¡± for the real thing!
- 8. Check out your ¡°look¡±Check out your ¡°look¡± ?Click here to download your checklist of all the places your logo might appear. ?Then evaluate your logo according to each criteria
- 9. ?Contact: ? June Van Klaveren ? 800-779-0067 ? june@compelcom.com ?Services include marketing and graphic design. ?Visit: ? www.CompellingCommunications.com
- 10. ?Contact: ? June Van Klaveren ? 800-779-0067 ? june@compelcom.com ?Services include marketing and graphic design. ?Visit: ? www.CompellingCommunications.com