Down & Dirty Social Media

May 20, 2016Download as PPTX, PDF0 likes201 views

Laura Solomon, author of The Librarian's Nitty-Gritty Guide to Social Media and Doing Social Media So It Matters: A Librarian’s Guide, talks about some of the quagmire of social media and helps you to get on the path of clear policies and organized, streamlined practices.

DOWN & DIRTY SOCIAL MEDIA
When the novelty wears off
Laura Solomon
@laurasolomon
www.meanlaura.com

Today:
•When the love is gone
•Planning ahead
•Got house rules?
•Not everybody plays nice
•Big takeaways
•Q&A

https://www.searchenginejournal.com/growth-
social-media-v-3-0-infographic/155115/
“Don’t confuse me
with the facts.”
Earl Landgrebe, Watergate
hearings

40 minutes
per
DAY*
* http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7

U.S. online
adult women:
42%*
* http://expandedramblings.com/index.php/pinterest-stats/

400 hours
every
MINUTE*
* http://www.reelseo.com/hours-minute-uploaded-youtube/

40 years
per
DAY*
* http://www.fastcompany.com/3049773/app-economy/periscope-users-watch-40-years-worth-of-videos-per-day

Stereotypical Social Media Manager, 2016
Starting to tear hair out
Expression of fury & hopelessness

http://www.pammarketingnut.com/2014/01/content-marketing-editorial-calendar-template-2014/

http://kimberlyannjimenez.com/create-a-content-calendar/

Two rules to make your calendar rule
TWO
RULES

http://www.convinceandconvert.com/content-marketing/improve-editorial-calendar/

FREE templates
•CoSchedule (http://coschedule.com/editorial-
calendar-template)
•HubSpot (http://offers.hubspot.com/blog-
editorial-calendar )
•A whole Pinterest board of editorial calendars
and related items
(https://www.pinterest.com/scrappinmichele
/editorial-calendar/ )

Got these?
Discrimination policy
Leave policy
Vacation policy
Social media policy

Watch this. No, really, do it.
https://vimeo.com/107602043

The rules in a nutshell
1.Focus on what they CAN do
2.Succinct, easy language
3.Be specific
4.Consult HR staff
5.Legal counsel to REVIEW, not WRITE

What goes in it?
•Responsibility & consequences
•Accuracy
•Copyright
•Don’t share confidential info
•Disclose affiliation
•Who’s in charge?

Reference other policies
http://forums.bestbuy.com/t5/Welcome-News/Best-Buy-Social-Media-Policy/td-p/20492

Social Media
Policy Database
http://socialmediagovernance.com/policies/

You’re gonna watch this, right?
https://vimeo.com/107602043

…the ire you direct at the customer that
DARED to slam you in a blog comment is
wholly misplaced. The customers that take
you to task in social media aren’t the ones
you need to worry about. It’s the customers
that don’t care enough to even complain—or
have forgotten you entirely—that are truly
dangerous to your corporate well-being.
Jay Baer
http://wwww.convinceandconvert.com/social-crm/you-are-pissed-off-at-the-wrong-guy

Straight
problem
Constructive
criticism
Merited
attack
Trolling

Is it consistent?
•One squeaky wheel?
Is it realistic?
•Can you actually do that?

Why can’t I
ever get on a
computer?!!!
PATRON:

Most computers are on a
first-come, first-serve
basis. Call 555-5555 to
reserve one ahead of
time.
LIBRARY:

We know it can seem
crazy—the computers
get a LOT of use! Try
giving Mary a call at 555-
5555 to reserve one for
you ahead of time.
LIBRARY:

Start an editorial calendar
Get a social media policy
Use empathy

QUESTIONS?
Laura Solomon
@laurasolomon
laura@oplin.ohio.gov
Meanlaura.com

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Down & Dirty Social Media

1. DOWN & DIRTY SOCIAL MEDIA When the novelty wears off Laura Solomon @laurasolomon www.meanlaura.com

2. Today: •When the love is gone •Planning ahead •Got house rules? •Not everybody plays nice •Big takeaways •Q&A

3. WHEN THE LOVE IS GONE

4. THEN

5. NOW

6. NOT AN OPTION

7. https://www.searchenginejournal.com/growth- social-media-v-3-0-infographic/155115/ “Don’t confuse me with the facts.” Earl Landgrebe, Watergate hearings

8. 40 minutes per DAY* * http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7

9. U.S. online adult women: 42%* * http://expandedramblings.com/index.php/pinterest-stats/

10. 400 hours every MINUTE* * http://www.reelseo.com/hours-minute-uploaded-youtube/

11. 40 years per DAY* * http://www.fastcompany.com/3049773/app-economy/periscope-users-watch-40-years-worth-of-videos-per-day

12. Not a fad

13. Stereotypical Social Media Manager, 2016 Starting to tear hair out Expression of fury & hopelessness

14. NO DROWNING

15. PLANNING AHEAD

16. NOT A METHODOLOGY

17. YOUR BFF

18. IDEAS 1

19. ASSIGN TASKS 2

20. CONSISTENCY 3

21. THE VIEW 4

22. FRAMEWORK

23. http://www.pammarketingnut.com/2014/01/content-marketing-editorial-calendar-template-2014/

24. http://kimberlyannjimenez.com/create-a-content-calendar/

25. Two rules to make your calendar rule TWO RULES

26. ONE CALENDAR TO RULE THEM ALL

27. INCLUDE SOCIAL SHARING

28. http://www.convinceandconvert.com/content-marketing/improve-editorial-calendar/

29. FREE templates •CoSchedule (http://coschedule.com/editorial- calendar-template) •HubSpot (http://offers.hubspot.com/blog- editorial-calendar ) •A whole Pinterest board of editorial calendars and related items (https://www.pinterest.com/scrappinmichele /editorial-calendar/ )

30. HOUSE RULES (AKA social media policies)

31. Got these? Discrimination policy Leave policy Vacation policy Social media policy

32. Watch this. No, really, do it. https://vimeo.com/107602043

33. “I am not a lawyer”

34. Be real and use your best judgement.

35. The rules in a nutshell 1.Focus on what they CAN do 2.Succinct, easy language 3.Be specific 4.Consult HR staff 5.Legal counsel to REVIEW, not WRITE

36. What goes in it? •Responsibility & consequences •Accuracy •Copyright •Don’t share confidential info •Disclose affiliation •Who’s in charge?

37. Reference other policies http://forums.bestbuy.com/t5/Welcome-News/Best-Buy-Social-Media-Policy/td-p/20492

38. Social Media Policy Database http://socialmediagovernance.com/policies/

39. You’re gonna watch this, right? https://vimeo.com/107602043

40. NOT EVERYBODY PLAYS NICE

41. Are you operating out of fear?

42. This ISN’T new

43. …the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. The customers that take you to task in social media aren’t the ones you need to worry about. It’s the customers that don’t care enough to even complain—or have forgotten you entirely—that are truly dangerous to your corporate well-being. Jay Baer http://wwww.convinceandconvert.com/social-crm/you-are-pissed-off-at-the-wrong-guy

44. Now what?

45. INSERT DEEP BREATH HERE

46. Straight problem Constructive criticism Merited attack Trolling

47. Is it consistent? •One squeaky wheel? Is it realistic? •Can you actually do that?

48. RESPOND QUICKLY

49. USE EMPATHY

50. TAKE RESPONSIBILITY

51. TONE MATTERS

52. Why can’t I ever get on a computer?!!! PATRON:

53. Most computers are on a first-come, first-serve basis. Call 555-5555 to reserve one ahead of time. LIBRARY:

54. We know it can seem crazy—the computers get a LOT of use! Try giving Mary a call at 555- 5555 to reserve one for you ahead of time. LIBRARY:

55. What if it’s a troll?