Makingwhuffie
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The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It provides 5 keys to building whuffie: 1) focus conversations inward to understand community needs; 2) become an active member of the communities served; 3) create amazing customer experiences; 4) embrace unpredictable changes within communities; and 5) find a higher purpose beyond individual goals. Following these principles can help increase credibility and influence while benefiting the communities.
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2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
3. Building whuffie involves giving back to communities through openness, collaboration, addressing customer needs, and focusing on positivity over fear or control of messaging.Making Whuffie [from SHiFT08]![Making Whuffie [from SHiFT08]](https://cdn.slidesharecdn.com/ss_thumbnails/makingwhuffie-1224257356743405-8-thumbnail.jpg?width=560&fit=bounds)
Making Whuffie [from SHiFT08]Tara Hunt
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Updated the presentation to reflect my changed book. Gave this in Lisbon, Portugal, October 17, 2008. Shift08More Related Content
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