Easy Shopping is a proposed mobile application that would make shopping easier by allowing users to track purchases, access discounts and loyalty programs, and pay via mobile. The application would also provide analytics to shopping centers on customer shopping habits. It is estimated that over 100,000 shopping centers and 300,000 smartphone users could benefit. Total investment is estimated at 100,000 Euros with potential first year income of 1.5 million Euros from shopping centers and direct user sales.