啤酒网购探讨（E-comerece of beer in Chinese Market ）
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本文讨论了啤酒网购的初步想法，包括市场机会和运营成本。强调了选择合适的电商平台、优化产物定价和采用团购等策略的重要性。建议分阶段执行计划，并考虑特色包装以提高销售额。
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啤酒网购探讨（E-comerece of beer in Chinese Market ）
- 1. 啤酒网购初步想法讨论 Mahone Tsui. All Rights Reserved
- 2. Mahone Tsui. All Rights Reserved 来源：网络
- 3. Mahone Tsui. All Rights Reserved 来源：CNNIC『2012中国网络购物市场研究报告』
- 4. Mahone Tsui. All Rights Reserved 来源：CNNIC『2012中国网络购物市场研究报告』
- 5. 酒类同样火热 Mahone Tsui. All Rights Reserved
- 6. Mahone Tsui. All Rights Reserved
- 7. 主要售酒电商（在售啤酒） Mahone Tsui. All Rights Reserved
- 8. 青岛啤酒－天猫旗舰店 Mahone Tsui. All Rights Reserved
- 9. Mahone Tsui. All Rights Reserved
- 10. Mahone Tsui. All Rights Reserved
- 11. 酒类网购机会 Mahone Tsui. All Rights Reserved 来源：易观智库『酒类B2C研究专题』
- 12. 探索的空间 Mahone Tsui. All Rights Reserved 来源：易观智库『酒类B2C研究专题』
- 13. 观察 ? 白酒、进口洋酒、进口啤酒为主 ? 啤酒类因单价相对低，受区域、配送时间 、物流成本等影响更大 ? 特色类别／包装更受欢迎 Mahone Tsui. All Rights Reserved
- 14. 全面考虑投入、管理成本 客单 价 ?品类 ?数量 。。。 运营 成本 ?平台建设 ?仓储 ?物流运输 ?损耗 ?包装 ?销售运营 ?人力成本 ?退换货 ?支付 Mahone Tsui. All Rights Reserved 。。。 每单利润
- 15. 建议考虑点 ? 平台首选：酒类B2C商城、综合性B2C商城 优势——流量；行业上升红利 在售珠啤？ Mahone Tsui. All Rights Reserved
- 16. 建议考虑点 ? 网络售卖高单价产物（500罐／雪堡） Mahone Tsui. All Rights Reserved
- 17. 建议考虑点 ? 符合品牌调性，善用现有网络资源 Mahone Tsui. All Rights Reserved
- 18. 建议考虑点 ? 团购：联合餐厅食肆 优势——机动、直接指向销售 Mahone Tsui. All Rights Reserved
- 19. 建议考虑点 ? 特色包装，提高客单价；可满足特殊场合 Mahone Tsui. All Rights Reserved
- 20. 建议： 1、全面考虑投入、管理成本；分阶段执行 2、平台首选：酒类B2C商城、综合性B2C商城 3、网络售卖高单价产物（500罐／雪堡） 4、符合品牌调性，善用现有网络资源 5、团购：联合餐厅食肆 6、特色包装，提高客单价；可满足特殊场合 Mahone Tsui. All Rights Reserved
- 21. 供讨论 Mahone Tsui. All Rights Reserved