Effective Communication
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The document outlines effective communication strategies, emphasizing the importance of understanding the audience and being clear and genuine in messaging. It presents ten rules derived from Frank Luntz's book, focusing on simplicity, credibility, consistency, and emotional resonance in message delivery. The key takeaway is that impactful communication involves conveying meaningful messages that engage and inspire the audience.
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Effective Communication
- 1. Ed Fordham & Bridget Harris Messages that work: how to communicate effectively
- 2. what is a message? a journey... a story... a vision?
- 3. It's what people hear... ..and how you make them feel.
- 4. messages have the same vital ingredients whether for business, politics or commerce
- 5. Three rules for effective messages 1. know your audience 2. target what you say 3. mean what you say and say what you mean
- 6. 1. know your audience 2. target what you say 3. mean what you say and say what you mean
- 8. 2. target what you are going to say to whom
- 9. 3. say what you mean, and mean what you say
- 10. are you a natural communicator...?
- 11. You don't have to be a natural. Everybody can find a way to unlock what they want to say
- 12. 10 rules* and tools you need to apply when creating an effective message *based on Frank Lunzt's book 'Words that Work its not what you say, its what people hear'
- 13. U S E S M A L L W O R D S.. 1.
- 14. rather "post neo-classical endogenous growth theory" (Gordon Brown 1994) how about "investing in long term growth" ?
- 15. 2.
- 16. as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - - the ones we don't know we don't know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones. Donald Rumsfeld, Defence Secretary, 2002 ouch!
- 17. 'We were elected as new labour and we will govern as new labour 1997 3. Be credible do what you say
- 18. guacamole sauce? or mushy peas?
- 19. 4. be consistent
- 20. 5. offer novelty
- 21. 6. If music be the food of love then play on... shakespeare Make your words sound nice
- 22. 7. Don't be afraid to inspire, offer passion for what you do 7.
- 23. 8. visualise
- 24. 9 ask...
- 25. 10 context and relevance
- 26. Remember what you heard....
- 27. Brains don't remember boring things
- 29. SMILE!
- 30. LISTEN!
- 31. [email_address] [email_address] June 2010