Effective use of marketing mix
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This document discusses using marketing mix and SWOT analysis for orientation and training materials. It provides an example of Infinity Group and Infinity Homes, which develops properties in Turkey. The presentation covers the purchasing process for properties in Turkey and an overview of the Fethiye region. It emphasizes performing a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats to determine how to utilize strengths, address weaknesses, capitalize on opportunities, and mitigate threats for effective marketing strategies.
Effective use of marketing mix
- 2. At this presentation,main topic will be the effective use of Marketing mix and Swot analysis. Following pages will be a live example of the effective use of marketing mix in real life.
- 4. • ORIENTATION & TRAINING – Orientation – Training – Steps In Training • INFINITY GROUP & INFINITY HOMES – About Infinity Group & Infinity Homes – What Infinity Homes Provides For Its Customers – Services Provided By Infinity Homes • PURCHASE PROCESSES – Buying Process – Purchase Procedure Summary – Costs Incurred When Purchasing In Turkey • ABOUT TURKEY & FETHIYE – Investing Turkey – Turkey & Turkey’s Possible Substitutions – About Fethiye • CUSTOMER RELATIONS & MARKETING SAMPLES – First Touch With Customers – Marketing Samples Of The Regions • FRONT OFFICE CONVERSATIONS • TECHNICAL VOCABULARY • REFERANCES
- 6. • First of all a swot analysis is needed. • Swot is an analysis of the below determinants; Strengths, Weaknesses, Opportunities, Threats.
- 7. • How can we use our strenghts • How can we improve our weaknesses or remove it permanently? • How can we evaluate the opportunities? • How can we stand against the Threats?
- 8. Strengths • Permanent Knowledge • No need for new department • For All departments • Accessable • Answers all needs • Low cost Weaknesses • Not a popular way • Time difficulties • Information Problems • Researc hand Development Problems • Jealousy Opportunities • Helps internal rotation • Less turn over employees • Helps to create knowledge workers • A Source for employees Threats • Copy rights • Spying • Transparency Subject: Swot Analysis Of Orientation and Training Booklets