Ekzo
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Our goals are to promote Ekzo as refreshing and fun, using storytelling. For next year's summer campaign, we will explore trendy and effective stories. One idea is a "Fake vs Real" photo or news contest where people try to identify fake items and the winner receives a virtual reality headset. We also propose using images to convey different flavor profiles without actually tasting the product, by manipulating how the brain perceives flavors. The document provides details on mechanics and a proposed budget for these promotional ideas.
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Ad
Ekzo
- 2. Contents GOALS & APPROACH IDEAS KPI`S + BUDGET
- 4. Real fruits Refreshing Fun TA keep choosing Ekzo because of We want
- 5. Approach At thetime of annoying advertising we should actvery carefully to avoid our customers of being angry. Sometimes it`s easy to confuse between productPR and advertisement
- 6. We do Storytelling is what makes PR highly effective tool Knowing the story make people buy products
- 7. Our experience This summer our stories were told excellent On
- 8. Next year 仂仂仂 亳亰亳仍亳 仆仂从 亳 仄仂亞仍亳 于弍舒 亟亠亶于亳亠仍仆仂 亠从亳于仆亠 亠仆亟仂于亠 亳 仂亳亠 亳仆仄亠仆 For the next summer campaign we`ve explored through thousands of pages to find out trendy, effective and valuable stories
- 9. STORIES
- 10. PR magic We offer media a unique, relevant and free of charge content So the smallest thing they can do for us is to publish brand information with it The sober fact is The Agency is doing editorial job
- 11. Real vs unreal Ekzo is full of real fruits and excitement and we want our customers to choose real and fun not boring and fake We want people to play and win by telling one from another
- 12. Forms The contest might be interesting to Fake vs real photos contest Fake vs real photos and news contest Fake vs real news contest
- 13. Mechanics Editorial announcingthe contest: Duringthe month guess all fakes to win Every week Agency issues 1/2 not marked fake news in common flow At the end of the month editorial choosea winner through randomnumber generator Teasing Action Final Contestants will collect news in their profiles (social networks or Ekzo website) The winner gets a virtual reality helmet to make unreal things real!
- 14. This is our way to make everybody try each Ekzo flavour without touching it, with eyes
- 15. Our brain keeps the whole life information: emotions, tastes, smells, sounds etc. Some of these feeling might be replaced with another and the information got through another channel will be delivered correctly. It means we can watch the music, smell life events (like X-mas) and try food with eyes
- 16. What is taste? It`s a formation of flavour, consistence and smell. There are only 4 flavoursdiscovered. The brain let you try almost any kind of food just thinkingof it. We`ll make our brain imagine each flavour with just looking at the picture where flavours interacts same as colours are blendingtogether at spectrum.
- 17. Mechanics saltsweet sour bitterConsistency Crunchy Mushy Slippery Hard HOT COLD Using this easy table you can create almost any taste And issue a press release then
- 18. KPI`S & BUDGET
- 19. THANK YOU FOR YOUR ATTENTION 2015