The document defines elasticity of demand as the percentage change in quantity demanded divided by the percentage change in the variable (usually price) that demand depends on. There are different types of elasticity including price, income, cross, and promotional elasticity. Price elasticity of demand expresses how quantity demanded responds to price changes. It is calculated as the percentage change in quantity divided by the percentage change in price. Demand can be perfectly elastic, perfectly inelastic, unitary elastic, elastic (price elasticity over 1), or inelastic (price elasticity less than 1) depending on how much quantity demanded changes relative to the price change.