Elecyr pitch deck
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This document summarizes the opportunity for residential solar energy storage. It discusses how solar installations will require energy storage as solar power becomes more ubiquitous. It presents a modular home solar energy storage system called the Daily Sun and describes its components, pricing, and business model of establishing independent distributors similar to early Coca-Cola bottlers. Projections show rapid market growth and profitability starting in 2017 as the company expands into international emerging markets where energy storage provides greater value.
Elecyr pitch deck
- 1. how is like SOLAR ENERGY STORAGE how is like COCA COLA
- 2. As solar power becomes ubiquitous, all solar installations will need energy storage. THE OPPORTUNITY Reference: Morgan Stanley Research, Seba et al Stanford University, Renew Economy, Deutsche Bank
- 3. Sources: GTM Research, Deloitte, Bloomberg Finance, EIA Explosive market growth through 2020 20162017 2018 2019 2020 DISRUPTING THE GRID 8000% to $800M
- 5. MODULAR LONG-LIFEBATTERIESwith the best should be and USEABLE out-of-the-BOX HOME SOLAR ENERGY STORAGE
- 6. THE DAILY SUN we call it 1500 watt solar charger, 1500 watts of flexible SunPower solar panels, 1500 watt inverter, five hours of energy storage (7500 watt-hours), Bluetooth iPhone/Android app, expandable to 30 kilowatt loads and megawatts of storage
- 7. Collect solar power when the sun is shining Play back the power as its needed
- 8. Share the power Expand for more appliances
- 9. Add high power inverters for the heaviest loads
- 10. EXPANSION to HIGH VOLTAGE HIGH POWER microgrids Kilowatt-hours for a small house Megawatt-hours for a microgrid
- 11. 34蔵 41蔵 68蔵 8蔵 Tesla LG Sonnen If these were POWER COMPANIES which one would YOU CHOOSE? has the LOWESTprice kWhper
- 13. ELECTRICITY > $0.35 PER KWH whereis RESIDENTIAL ENERGY STORAGE needed today Analytics spots the best markets OUR M A RKET UNRELIABLE ELECTRIC GRID LITTLE OR NO NET METERING
- 14. MARKET IS GREATEST OUTSIDE THE U.S. A B Analytical Test for News Release on Solar Storage 2 day Social Media Test on Sept 23 and Sept 24 2015 Total Engagement Likes Post Clicks Website Clicks Population 34,972 604 1,487 313 27,918,000 Northeast USA 3,764 117 144 20 56,152,333 Carbbean Nations Carbbean Nations Northeast USA 0 5000 10000 15000 20000 25000 30000 35000 40000 Total Engagement Likes Post Clicks Website Clicks Go油to油this油report May油27,油2016 足 Jun油26,油2016Audience油Overview Overview 油Sessions May油28 May油29 May油30 May油31 Jun油1 2,5002,5002,500 5,0005,0005,000 Sessions 7,537 Users 4,676 Pageviews 21,347 Pages油/油Session 2.83 Avg.油Session油Duration 00:01:16 Bounce油Rate 2.52% %油New油Sessions 46.90% Returning油Visitor New油Visitor 46.9% 53.1% All油Users 100.00%油Sessions OUR M A RKET $7.71 spent on targeted social marketing averages 1,000 web page visits Like cellphones 20 years ago, the market is evolving first in developing nations
- 15. OUR M A RKET Sources: GTM Research, Deloitte, Bloomberg Finance, EIA Countries with a two year payback on an Elecyr Daily Sun system Emerging markets growing faster than the US over the next two years Projected Residential Energy Storage Market ($ Milllions) US CARIBBEAN/LATIN AMERICA 0 300 600 900 1200 2016 2017 2018 2019 2020
- 16. OUR M A RKET LOCAL CONTENT needed for sales and service HIGH TARIFFSfor imported products delivering a HEAVY COMMODITY BY OCEAN FREIGHT CASHFLOWfor INVENTORY-IN-TRANSIT Go-To-Market Challenges
- 17. ALL OVER THE FLAVORED WATER WORLD SYRUP & BRANDING WATER & BOTTLES = In 1899, how did a small company sell LOCAL SOFT DRINK
- 18. built the first network of INDEPENDENT BOTTLERS who added the glass bottles and water locally
- 19. = ADVANCED ELECTRONICS, SOFTWARE & BRANDING LFP BATTERIES & PV PANELS Added value Commodity + + Base $408 COG Base-inverter $831 + $1320 COG PV Panels + $1923 COG LFP Cells Assembly Bottlers
- 20. THE DAILY SUN (WITH SOLAR PANELS) 80A LFP Cells (32 totaling 7500 effective watt-hours) $1,760 Sunpower 鍖exible 250 watt panels (1500 watts - 6 panels) $1,320 ELECYR inverter/grid charger/charge control/software/case/ electronics/cables/packaging $2,500 Total Distributor Cost $5,580 MSRP $9,900 Bottler Margin 43.6% Elecyr Margin 52.0% 7500 WH BATTERY ONLY 80A LFP Cells (32 totaling 7500 effective watt-hours) $1,760 ELECYR software/case/electronics/cables/packaging $1,400 Total Distributor Cost $3,160 MSRP $5,500 Bottler Margin 42.5% Elecyr Margin 61.3% PRICING AND MARGINDISTRIBUTION
- 21. 2014 2016 2011 2015 2013 US Army forward operating base microgrid R&D project Hybrid electric propulsion of Barbara- Ann; consulting project 120 Schooner America 380 volt 60 kWH Frisk ott-grid house; Universal datacenter 380v solar storage pivot to modular self-contained systems to simplify installation and provisioning; market wants turnkey solutions Introduction of Nebula support for IoT NeST, Honeywell, et alOUR HISTORY
- 22. BILL SOUTHWORTH Chief Executive Of鍖cer MICHAEL KELLY Pres., Elecyr Carib LLC MARC BAMBERGER Mechanical Design DOUG MACMILLAN Large Systems, Regulatory CHRISTINE SOUTHWORTH Marketing Analytics ANKE GE Electronic Design STEVE ROBERTSON Software Development ANDREW TIEBOUT Business Development
- 23. QUARTERLY BUDGET, PROJECTED REVENUE, CASH FLOW ($K) Q1 Q2 Q3 Q1 FY 2017 REVENUE Sales $200 $608 $1,093 $1,376 $3,278 Cost of Goods Sold $106 $318 $583 $735 $1,742 Gross Pro鍖t $95 $290 $509 $641 $1,535 OPERATING EXPENSES G&A, Manufacturing Salaries, Payroll $28 $120 $138 $140 $426 Rent / Lease $11 $11 $11 $11 $42 Utilities Insurance $2 $4 $4 $4 $13 Communications $2 $2 $3 $3 $9 Equipment I $1 $1 $1 $1 $2 Accounting Expenses $2 $2 $2 $2 $9 Legal Expenses $2 $2 $2 $2 $9 Other Professional Fees $1 $1 $1 $1 $3 Repair / Maintenance $1 $1 $1 $1 $2 Supplies $0 $0 $0 $0 $2 Postage / Delivery $0 $0 $0 $0 $1 Travel & Entertainment $13 $18 $18 $18 $66 Printing $0 $0 $0 $0 $1 Depreciation $0 $1 $2 $2 $5 Selling Expenses Salaries, Payroll $20 $45 $45 $45 $155 Marketing & Advertising $9 $9 $18 Trade Show Expense $11 $5 $16 Commissions & Other $14 $43 $76 $96 $229 Engineering Expenses Salaries, Payroll $20 $30 $40 $47 $137 Contract Labor $0 $5 $3 $8 $16 Components $2 $8 $10 $10 $30 Tooling Costs $5 $6 $6 $6 $24 TOTAL OPERATING EXP. $125 $299 $381 $409 $1,215 Operating Pro鍖t (EBITDA) ($31) ($9) $128 $232 $320 Net Income ($31) ($9) $128 $232 $320 Cash Flow ($27) ($97) ($50) $39 ($97) Q1 Q2 Q3 Q4 FY 2018 $1,672 $2,287 $3,128 $4,277 $11,364 $904 $1,236 $1,691 $2,313 $6,144 $768 $1,050 $1,437 $1,965 $5,220 $143 $151 $413 $413 $1,120 $15 $15 $15 $15 $60 $3 $3 $3 $3 $12 $7 $7 $7 $7 $28 $1 $1 $1 $2 $5 $2 $2 $2 $2 $6 $6 $6 $6 $5 $22 $8 $8 $8 $8 $30 $2 $2 $2 $2 $6 $1 $1 $1 $1 $5 $1 $1 $1 $1 $4 $1 $1 $1 $1 $2 $40 $40 $40 $40 $160 $1 $1 $1 $1 $5 $2 $2 $4 $6 $14 $72 $77 $212 $212 $572 $9 $9 $18 $11 $5 $16 $117 $160 $219 $299 $795 $51 $59 $176 $274 $561 $0 $5 $3 $8 $16 $16 $16 $16 $16 $64 $58 $58 $58 $58 $230 $546 $614 $1,206 $1,387 $3,752 $222 $436 $231 $578 $2,358 $222 $436 $231 $578 $2,358 ($33) ($25) ($358) ($688) ($688) FY 2019 FY 2020 FY 2021 $42,623 $63,934 $95,901 $23,044 $27,619 $41,429 $19,579 $36,314 $54,472 $2,153 $2,557 $2,463 $110 $349 $523 $19 $36 $54 $66 $40 $59 $39 $34 $51 $11 $21 $31 $77 $41 $62 $49 $26 $40 $15 $9 $14 $10 $14 $21 $8 $15 $23 $4 $8 $12 $450 $492 $738 $8 $15 $23 $79 $194 $292 $1,041 $798 $1,198 $400 $566 $849 $40 $75 $113 $5,967 $15,344 $23,016 $1,400 $1,584 $2,376 $64 $79 $119 $100 $189 $283 $60 $113 $170 $12,170 $22,601 $32,529 $6,594 $12,067 $19,090 $6,594 $12,067 $19,090 0M 25M 50M 75M 100M 2017 2018 2019 2020 2021 COG EXPENSES EBITDA Profitable in September 2016 Fiscal Year 2017 starts June 2016
- 24. INVESTMENT OPPORTUNITY Seeking $1million from accredited investors/lenders Proceeds will be used for working capital including inventory purchases and manufacturing (60%), marketing expense (15%), regulatory/compliance (10%), engineering expansion and patents (15%) Contact Bill Southworth, CEO, at 617 905-6800 or by email at bill.southworth@elecyr.com