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Emailing Pres

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Celina Barahona
Celina Barahona

The document provides tips and best practices for effective communication through email messages. It emphasizes choosing the right audience, knowing what they want, and how to fulfill their needs. Specific tips include having a clear goal for each message, selecting the right time and profiles to deliver the message, using data to improve delivery and response rates, and employing a multi-channel marketing strategy.

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YOU HAVE @ MESSAGE
BACK TO THE BASICS
WHAT DO YOU HAVE TO TELL ? TO COMMUNICATE A MESSAGE INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT APPOINTMENT APPOINTMENT
TO BE UNDERSTOOD MAKE SURE YOUR AUDIENCE UNDERSTANDS YOUR MESSAGE
1. I HOPE YOU GET MY MESSAGE WAIT AND SEE WHAT YOU GET 2. I HOPE YOU READ MY MESSAGE 3. I HOPE YOU UNDERSTAND MY MESSAGE
1. I WANT YOU TO GET MY MESSAGE WHAT YOU GET IS WHAT YOU WANT 2. I WANT YOU TO READ MY MESSAGE 3. I WANT YOU TO UNDERSTAND MY MESSAGE
KEY TO SUCCESS
#1 KNOW YOUR AUDIENCE #2 KNOW WHAT YOUR AUDIENCE WANTS # 3 KNOW HOW TO FULFILL AUDIENCE NEEDS KEY TO SUCCESS
KEY TO SUCCESS ONE MESSAGE = ONE GOAL = ONE IDEA
THE GOOD MIX CHOOSE THE GOOD MOMENT DELIVER THE GOOD MESSAGE SELECT THE GOOD PROFILES
KEY NUMBERS & FACTS
DATAS COLLECT IS EASIER THANKS TO THE WEB MEASUREMENTS ARE BETTER DATABASES NUMBER IS BIGGER COSTS ARE CHEAPER
AVERAGE RATES DELIVRABILITY = 90% OPENING = 25-30% CLICK = 10-15%
DELIVRABILITY AVERAGE OPENING RATE AVERAGE CLICK RATE EMAILS SENT EMAILS DELIVERED BOUNCES EMAILS DELIVERED OPENED EMAILS NOT OPENED EMAILS OPENED EMAILS CLICKED EMAILS NOT CLICKED EMAILS + 97% - 50% + 70% - 15% + 40% - 2% AVERAGE RATES
2007 97 BILLIONS OF EMAILS PER DAY 800 MILLIONS OF INTERNET USERS KEY NUMBERS 121,5 EMAILS PER USER PER DAY
50% OF THE EMAILS PEOPLE RECEIVE ARE COMMERCIAL KEY NUMBERS
75% OF THE EMAILS PEOPLE OPEN ARE PERSONAL OR PROFESSIONAL KEY NUMBERS
BEST PRACTICES
4 RULES #1 DATABASES NEED TO BE WELL SEGMENTED #2 IP ADDRESS IS AN ELEMENT OF BRAND AWARENESS #3 HTML CODE AND ERGONOMY ARE STRATEGIC ELEMENTS #4 USE SPAM DETECTION TOOLS & BE CAUTIOUS CHOOSING A SUPPLIER
EMAILING MAY NOT BE ALONE POSTAL MAILS & PHONING RADIO, PRESS & TV EVENTS WEB SITES STORES
ONE GOOD EXAMPLE STRATEGIC ZONE EYES FINISH HERE
THANK YOU TO GO FURTHER [email_address]

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Emailing Pres

  • 1. YOU HAVE @ MESSAGE
  • 2. BACK TO THE BASICS
  • 3. WHAT DO YOU HAVE TO TELL ? TO COMMUNICATE A MESSAGE INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT APPOINTMENT APPOINTMENT
  • 4. TO BE UNDERSTOOD MAKE SURE YOUR AUDIENCE UNDERSTANDS YOUR MESSAGE
  • 5. 1. I HOPE YOU GET MY MESSAGE WAIT AND SEE WHAT YOU GET 2. I HOPE YOU READ MY MESSAGE 3. I HOPE YOU UNDERSTAND MY MESSAGE
  • 6. 1. I WANT YOU TO GET MY MESSAGE WHAT YOU GET IS WHAT YOU WANT 2. I WANT YOU TO READ MY MESSAGE 3. I WANT YOU TO UNDERSTAND MY MESSAGE
  • 8. #1 KNOW YOUR AUDIENCE #2 KNOW WHAT YOUR AUDIENCE WANTS # 3 KNOW HOW TO FULFILL AUDIENCE NEEDS KEY TO SUCCESS
  • 9. KEY TO SUCCESS ONE MESSAGE = ONE GOAL = ONE IDEA
  • 10. THE GOOD MIX CHOOSE THE GOOD MOMENT DELIVER THE GOOD MESSAGE SELECT THE GOOD PROFILES
  • 11. KEY NUMBERS & FACTS
  • 12. DATAS COLLECT IS EASIER THANKS TO THE WEB MEASUREMENTS ARE BETTER DATABASES NUMBER IS BIGGER COSTS ARE CHEAPER
  • 13. AVERAGE RATES DELIVRABILITY = 90% OPENING = 25-30% CLICK = 10-15%
  • 14. DELIVRABILITY AVERAGE OPENING RATE AVERAGE CLICK RATE EMAILS SENT EMAILS DELIVERED BOUNCES EMAILS DELIVERED OPENED EMAILS NOT OPENED EMAILS OPENED EMAILS CLICKED EMAILS NOT CLICKED EMAILS + 97% - 50% + 70% - 15% + 40% - 2% AVERAGE RATES
  • 15. 2007 97 BILLIONS OF EMAILS PER DAY 800 MILLIONS OF INTERNET USERS KEY NUMBERS 121,5 EMAILS PER USER PER DAY
  • 16. 50% OF THE EMAILS PEOPLE RECEIVE ARE COMMERCIAL KEY NUMBERS
  • 17. 75% OF THE EMAILS PEOPLE OPEN ARE PERSONAL OR PROFESSIONAL KEY NUMBERS
  • 19. 4 RULES #1 DATABASES NEED TO BE WELL SEGMENTED #2 IP ADDRESS IS AN ELEMENT OF BRAND AWARENESS #3 HTML CODE AND ERGONOMY ARE STRATEGIC ELEMENTS #4 USE SPAM DETECTION TOOLS & BE CAUTIOUS CHOOSING A SUPPLIER
  • 20. EMAILING MAY NOT BE ALONE POSTAL MAILS & PHONING RADIO, PRESS & TV EVENTS WEB SITES STORES
  • 21. ONE GOOD EXAMPLE STRATEGIC ZONE EYES FINISH HERE
  • 22. THANK YOU TO GO FURTHER [email_address]