More Related Content
Similar to Ematic brand book_V_04 (20)
Recently uploaded (20)
Ematic brand book_V_04
- 1. Creators Status Nikola Vucicevic Alan Campos Caline Chitayat 21. February 2020. 11AM First Phase: Done. Ematic Brand Book Better communication, clearer messaging, stronger impact. Rebranding_v04
- 2. Ematic Brand Book 2020 2 The best brands in the world are consistent. Fact.
- 3. Ematic Brand Book 2020 Table Of Contents Creative Structure Visual Concept What Defines Us What Inspires Us Our Mission Our Vision Our Brand Promise Our Values Brand Gender Why Are We Producing This Content How We Act Logo Emotions Structure Responsive and Adaptive Logo Design Approach Main Corporate Color Our Shapes Our Shape System Icons Grid System Samples User Personas Ematic People User Personas Meet Oneika and Scott Imagery Library Packaging 20 Wide HD LED Monitor Mini Portable Theater Projector 7 Quad-Core Tablet Instagram Strategy Image, Context, Color Creative Approach Highlights Insta Stories Instagram Lets Compare Logo Pattern Icons Banners Package 04 04 05 06 07 07 07 08 09 10 11 12 13 15 15 16 36 37 40 41 42 43 44 45 46 47 48 50 51 53 55 57 58 59 60 61 62 63 64 65 66 67 68 70 Secondary Corporate Color Tertiary Corporate Color Main Corporate Color Secondary Corporate Color Tertiary Corporate Color Logo Safe Area Tagline Tagline and Logo Lockup Colors Main Color Palette Secondary Color Palette Tertiary Color Palette Typography Corporate Font Products Kids Instagram Patterns Our Shape 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 3
- 4. Ematic Brand Book 2020 Creative Structure Visual Concept WHO Tech Lovers Parents With Kids Business People Millennials WHERE USA & Canada Wherever there is Internet, electrical power or a charged battery WHEN Daily Basis HOW Online Desktop and Mobile Ematic Website Partners Websites Retail Partners Stores 4
- 5. Ematic Brand Book 2020 What Defines Us? TIME IS VALUABLE. PEOPLE DONT BUY PRODUCTS; PEOPLE BUY FEELINGS. 5
- 6. Ematic Brand Book 2020 What Inspires Us Technology and the innovations of tomorrow. Keeping up with current trends and thinking ahead to future ones. 6
- 7. Ematic Brand Book 2020 Our Mission Our Vision Our Brand Promise To satisfy human wants and needs by responding with technology and electronics. Using technology and electronics to create/shape a better self. Provide the most exciting experiences (with technology) for all generations. 7
- 8. Ematic Brand Book 2020 Our Values Our biggest passion is technology; our strongest assets are people. We act as one. As a family. 8
- 9. Ematic Brand Book 2020 Brand Gender Ematic understands both worlds. Brand gender refers to the individual personality traits associated with masculinity and femininity that are both applicable and relevant for brands, and comprises two independent and universal dimensions, masculine brand personality traits (MBP) and feminine brand personality traits (FBP) (Grohmann, 2009). 9
- 10. Ematic Brand Book 2020 Why Are We Producing This Content? Over the past 35 years, we have improved peoples lives with the latest electronics. With extreme dedication and hard work, a small, family-owned-and-operated business grew. But growth also means increased complexity. We transitioned from paper to digital, from retail to e-commerce. Although our passion is technology, our best assets are people. This content allows us to introduce our values so others can better understand the Ematic world. Those who want to be a part of our world can use our assets properly so our vision remains consistent. Because our brand matters to us. 10
- 11. Ematic Brand Book 2020 How We Act Logo Tagline Colors Typography Patterns Icons Imagery Assets Channels Partnerships Walmart Amazon Best Buy Target Influencers Personal Website Social Media Facebook Instagram YouTube Twitter 11
- 12. Ematic Brand Book 2020 12 Logo Our logo is the face of our brand. We want to look appealing. Anytime, anywhere. Following the latest trends in logo design, we created a flexible, adaptive and responsive identity.
- 13. Ematic Brand Book 2020 Emotions are what we stand for. They represent what we bring through our business and cultural heritage. Emotions ENERGIZED Determined Inspired Creative Motivated Focused Amused Delighted Grateful Optimistic Joyful Enthusiastic Sure Certain Dynamic Empowered Powerful Dedicated Bold HAPPY STRONG 13
- 14. Ematic Brand Book 2020 Our logo represents (E)lectronic and auto(matic) Electronic Automation Structure 14
- 15. Ematic Brand Book 2020 Responsive and Adaptive Logo Design Approach Logo, brand name, tagline Logo, brand name Horizontal version Logo Mark 15
- 16. Ematic Brand Book 2020 Main Corporate Color with Corporate Tagline 16
- 17. Ematic Brand Book 2020 Secondary Corporate Color with Corporate Tagline 17
- 18. Ematic Brand Book 2020 Tertiary Corporate Color with Corporate Tagline 18
- 19. Ematic Brand Book 2020 Main Corporate Color with Campaign Tagline 19
- 20. Ematic Brand Book 2020 Secondary Corporate Color with Campaign Tagline 20
- 21. Ematic Brand Book 2020 Tertiary Corporate Color with Campaign Tagline 21
- 22. Ematic Brand Book 2020 Logo Safe Area 22
- 23. Ematic Brand Book 2020 23 Tagline Our tagline is a key point of our verbal identity. It exists to empower people, establish credibility and build trust.
- 24. Ematic Brand Book 2020 Tagline Logo Lockup Corporate Tagline Campaign Tagline 24
- 25. Ematic Brand Book 2020 25 Colors Our colors help us to differentiate our territories and establish better brand architecture.
- 26. Ematic Brand Book 2020 Main Color Palette Our main color palette is meant to stand out, to differentiate our products from the competition. Its the foundation of Ematic brand recognition not only on its own, but also in its potential application. The goal is to be recognizable - to inspire, encourage creativity, communicate energy and motivate action. C M Y K C M Y K C M Y K C M Y K # ffffff # 000000 # b81c8c # 4a2178 R G B R G B R G B R G B 000 000 000 000 075 068 067 090 028 100 001 000 087 100 018 007 255 255 255 000 000 000 184 028 140 074 033 120 26
- 27. Ematic Brand Book 2020 Our Secondary Color Palette Having a secondary color palette allows us to be flexible. We understand that people are complex - they are a product of a variety of emotions. It gives us the opportunity to approach our audience and respond to these emotional differences. Our secondary color palette is meant to inspire trust, promote growth and stimulate productivity. C M Y K C M Y K C M Y K C M Y K # ffffff # 000000 # b81c8c # 4a2178 R G B R G B R G B R G B 000 000 000 000 075 068 067 090 028 100 001 000 087 100 018 007 255 255 255 000 000 000 184 028 140 074 033 120 27
- 28. Ematic Brand Book 2020 Our Tertiary Color Palette Our tertiary color palette is directed at our younger audience, due to its positive, playful connotations. It is meant to draw attention, stimulate, and energize. C M Y K C M Y K C M Y K C M Y K # ffffff # 000000 # b81c8c # 4a2178 R G B R G B R G B R G B 000 000 000 000 075 068 067 090 028 100 001 000 087 100 018 007 255 255 255 000 000 000 184 028 140 074 033 120 28
- 29. Ematic Brand Book 2020 29 Typography Just as we use different colors to define our territories, we use a typography system to communicate different situations with different audiences.
- 30. Ematic Brand Book 2020 Corporate Font Gotham Font Family Gotham Font Family Gotham Font Family PURPOSE First Impression San Serif Flexible font Strong Modern Trust Powerful STYLE EMOTION Gotham Font Family Book Bold Extra Light Bold Italic QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 30
- 31. Ematic Brand Book 2020 Products Museo Sans Family Museo Sans Family Museo Sans Family Museo Sans Family Weight 100 Weight 300 Weight 500 Weight 900 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 PURPOSE Introduction Educational Amused San Serif Flexible font Strong Modern Trust Ambitious Inspired STYLE EMOTION 31
- 32. Ematic Brand Book 2020 Kids Gotham Font Family Gotham Font Family One More Font Here PURPOSE STYLE EMOTION Regular Rounded Bold Rounded Weight 500 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 Introduction Educational Amused Handwritting Trust Fun Light Joyful 32
- 33. Ematic Brand Book 2020 Instagram Input Serif Font Family Input Serif Font Family Input Serif Font Family PURPOSE STYLE EMOTION Input Serif Font Family Thin Compressed Regular Compressed Bold Compressed Bold Italic Compressed QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 QWERTYUIOPASD FGHJKLZXCVBNM qwertyuiopasd fghjklzxcvbnm 0123456789 Introduction Educational Amused Slab Serif Trust Ambitious Inspired 33
- 34. Ematic Brand Book 2020 34 Patterns Our patterns are also an important component of our world. We use the hexagon shapes to showcase our creative approach, variety in products, emotional aspects and more.
- 35. Ematic Brand Book 2020 Our Shape We need a shape that is strong, while still being flexible. We need a shape that has the potential for meaningful repetition and pattern creation. A hexagon (from Greek 畆両 hex, six and 粒僚溜留, gon鱈a, corner, angle) is a six-sided polygon or 6-gon. The total of the internal angles of any simple (non-self-intersecting) hexagon is 720属. As the hexagon is found throughout nature, organized religions insist it is a symbol of harmony and balance. However, the esoteric wisdom of the hexagon goes much deeper right to the heart of our origins. Of all the geometric shapes in sacred geometry, the hexagon is arguably the most powerful and fascinating. 35
- 36. Ematic Brand Book 2020 Our Pattern Tiles Essence Fullfilment Harmony Know your no Innovation Development Family Roots Forward thinking Creativity Support Better than one Future Group of people Success Young Family Solving Group of people Us Group 36
- 37. Ematic Brand Book 2020 Our Shape System 37
- 38. Ematic Brand Book 2020 38
- 39. Ematic Brand Book 2020 39
- 40. Ematic Brand Book 2020 40 Icons Our icons are a crucial part of our identity. Icons are explanatory, informative and educational graphic elements that add value to our business communications and product promotion.
- 41. Ematic Brand Book 2020 41
- 42. Ematic Brand Book 2020 42
- 43. Ematic Brand Book 2020 43 User personas What do our clients look like? Where do they live? What are their lifestyles? Research regarding user personas reveal these answers.
- 44. Ematic Brand Book 2020 Ematic people are practical, economical and quality-aware. They prefer to enjoy the moment rather than focus on material items. Ematic people are curious - willing to try new things. They are not trendsetters, but they follow the latest trends and technological features. Ematic People Main Characteristics Family Business Sociable Fun 44
- 45. Ematic Brand Book 2020 Personas are fictional characters created based upon research to represent the different user types that may use your product or brand in a similar way. Creating personas helps us understand our users needs, experiences, behaviors and goals. Why is Defining User Personas Important? 45
- 46. Ematic Brand Book 2020 Meet Oneika Omari Meet Scott Miller Spending $4000 on an Apple computer is sooo crazy! PBS has the best online content for kids out there. Bio Lives in a 2-bedroom apartment rental with her 6 year old son. As a single mother and cashier, she is interested in affordable electronics and gadgets for her son. After a long day, she likes to relax on the couch and watch TV while her son plays on his tablet. Wants and Needs Wants a technology-inspired home atmostphere for her son. She is price-sensitive, so she needs affordable options to attain this. Bio Lives in a 3-bedroom apartment rental with his wife and 2 kids. As a financial advisor, he is interested in investments and technology. Once a month, Scott and his family get out of Denver to go hiking and spend quality time with one another. Wants and Needs Wants to surround his children with safe and eductional technology. Needs devices that are reliable and come from trustworthy, lasting brands. 29 Years Old Ontario, California Cashier at Ralphs 38 Years Old Denver, Colorado Financial Advisor at Wells Fargo 46
- 47. Ematic Brand Book 2020 47 Imagery We live in a visual world. Creating an easy-to-recognize visual language is one of the most important and challenging components of a brand. This is our visual storytelling.
- 48. Ematic Brand Book 2020 Business Family Image Library 48
- 49. Ematic Brand Book 2020 49
- 50. Ematic Brand Book 2020 50 Packaging The packaging is the first physical contact with the consumer. Its one of the crucial parts of the branding platform, and the main goal is to look eye- catching, memorable, recognizable and appealing - all in less than two seconds.
- 51. Ematic Brand Book 2020 51
- 52. Ematic Brand Book 2020 52
- 53. Ematic Brand Book 2020 53
- 54. Ematic Brand Book 2020 54
- 55. Ematic Brand Book 2020 55
- 56. Ematic Brand Book 2020 56
- 57. Ematic Brand Book 2020 57
- 58. Ematic Brand Book 2020 58
- 59. Ematic Brand Book 2020 59 Instagram Instagram enables a business to sell more than just product. It builds brand awareness through a more creative and inviting platform. It provides the audience with a more personal brand experience.
- 60. Ematic Brand Book 2020 Strategy Lifestyle (Breakfast in bed, Swimming pool, Family and TV, Kids with the tablet) Smart Fact/ Interesting Fact Brand Promotion (Use lifestyle images, user personas, real situations) (Independence day movie theme. Funny/ entertaining post) Products In The New Context TBT Post Fun Fact (did you know... have you heard...) Promote the Product (showcase what the product can do for the user, when and how.) Lifestyle With The Product Our Story (Dad by Day Gamer by Night) On Instagram, we want to act smart and cover all territories that are relevant to us - especially user experience. We want to be creative and engaging. First, we will be there for our audience by promoting our mutual values and lifestyle. Secondly, we will promote our products. We should cater to our audience in this order, as Instagram is a lifestyle platform. For the purpose of demonstration, we will use the nine-tile grid system. Be Creative. Try to surprise the visitor every time. Aim for engagement. The main goal is conversions. 60
- 61. Ematic Brand Book 2020 Strategy Imagery Context Color Detail Detail Text Complex Image Complex Image Product Portrait Minimal Bulk 61
- 62. Ematic Brand Book 2020 Creative Approach Share a story in an original way. Capture the audiences attention. invented the first computer mouse in around 1964 which was made of wood. Doug Engelbart (1925-2013) TBT: invented the first computer mouse in around 1964 which was made of wood. User persona: What is your superpower? Interesting fact: Did you know...? Create a situation: Who will get the Ematic EWT148 laptop and use it first? Comment <3 if the daughter is going to use it to watch her favorite TV show. Comment :) if Mom is going to organize her photos from their recent family vacation Comment lol if you think Dad will use it to finish up his work project. 62
- 63. Ematic Brand Book 2020 Highlights Ematic About Us Product Portfolio Ematic People Kids Life 63
- 64. Ematic Brand Book 2020 Insta Stories Coffee with the tablet! What Kind of Coffee would you like? TheQuestionofwHether ornotwearealoneinthe univercehasbeenanswered! From 0 to Ematic, how cool are you for having breakfast in bed on Thursday? Focused on Better #dronestagram Friday Mood Another successful meeting in the books To game or not to game? Is that even a question? Your best travel companion Family time just got more exciting! There for you Nothing better than fresh air and an Ematic laptop 64
- 65. Ematic Brand Book 2020 Instagram ematicofficial ematicofficial ematicofficial 65
- 66. Ematic Brand Book 2020 66 Lets Compare
- 67. Ematic Brand Book 2020 Before After Logo 67
- 68. Ematic Brand Book 2020 Before After Pattern 68
- 69. Ematic Brand Book 2020 Before After Icons 69
- 70. Ematic Brand Book 2020 Before After Banners 70
- 72. Ematic Brand Book 2020 Before After Package 72
- 73. Ematic Brand Book 2020 Before After Package 73
- 74. Ematic Brand Book 2020 Before After Package 74
- 75. ematic.us